Social Engagement
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Social Engagement
How To Engage Your Social Media Channels - Tips, examples, measurement and more!
Curated by Ken Horst
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Rescooped by Ken Horst from Internet Marketing Strategy 2.0!

The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Social Engagement |

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10

Full guide:  

Via Robin Good
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Rescooped by Ken Horst from GOOGLE+ Watch!

Who’s Actually Using Google Plus? [Infographic]

Who’s Actually Using Google Plus? [Infographic] | Social Engagement |
Who’s Actually Using Google Plus?[Infographic]...83% of Users Are Inactive


You’ve probably visited Google Plus, and since any Google user is automatically signed up, you probably already have an account. Now, whether you’ve ever been back to the service is a question I can’t answer (I suspect the answer may be no), but the fine folks over at Flowtown have done a little research to find out just who has gone back to the service.


Probably the most interesting statistic on here is that only 17% of the current 40 million users are active and frequent Google+ users.


**The infographic also contains some interesting research on the International breakdown, showing India as the #2 user of the service. Orkut was also big in India for a long time — somehow Google does something right over there.


Selected by Jan Gordon covering "Google+ Watch"


See Full article and infographic here: []

Via janlgordon
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