Social Engagement
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Social Engagement
How To Engage Your Social Media Channels - Tips, examples, measurement and more!
Curated by Ken Horst
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Is it Better to Share on Google+, Facebook or Twitter?

Is it Better to Share on Google+, Facebook or Twitter? | Social Engagement | Scoop.it
All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products and make people famous.
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5 Steps to Evaluating Social Media ROI

5 Steps to Evaluating Social Media ROI | Social Engagement | Scoop.it

Touchpoint Optimization Strategy a 5-step process that tracks conversion and ROI from a one way touchpoint to action point in customer relationship lifecycle.


Via AnnaGenis
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With People Aplenty, Twitter Aims to Cut Through the Noise

With People Aplenty, Twitter Aims to Cut Through the Noise | Social Engagement | Scoop.it
Twitter has updated the algorithm and design of its Discover feature to help users find things they will care about amid the flood of messages on the service.
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100+ Professional Social Media Business Tools for Brands and Marketers | DailyTekk

100+ Professional Social Media Business Tools for Brands and Marketers | DailyTekk | Social Engagement | Scoop.it

Businesses can harness the true power of social media by analyzing data, optimizing the social graph, leveraging powerful consumer-to-consumer platforms, using social CRM tools, tracking down and engaging influencers and monitoring for actionable intelligence. 

 

This may be the only list you need for the near future!

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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Social Engagement | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.
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5 Ways to Measure Social Media Success

5 Ways to Measure Social Media Success | Social Engagement | Scoop.it
You can’t measure the ROI of social media! We’re hearing a lot of that these days from executives who don’t get it.
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9 Ways to Add LinkedIn to Your Company Website

9 Ways to Add LinkedIn to Your Company Website | Social Engagement | Scoop.it
Adding LinkedIn's social features to a company website is a great way to tap into the large-scale recruitment platform. Here are the nine key plugins.
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11 Ways to Maximize Sales With LinkedIn

11 Ways to Maximize Sales With LinkedIn | Social Engagement | Scoop.it
Think you know all there is to know about LinkedIn? Even expert users can squeeze out more productivity and sales with LinkedIn’s ready-made tools.
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What Can You Learn from These 6 Companies That Thrive On Twitter?

What Can You Learn from These 6 Companies That Thrive On Twitter? | Social Engagement | Scoop.it
The brands that get the most out of Twitter are the ones who use it correctly. In this article we'll showcase 6 brands that are taking full advantage of Twitter.
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Facebook Timeline – What A Business Needs To Know About The Switch

Facebook Timeline – What A Business Needs To Know About The Switch | Social Engagement | Scoop.it
This is the first post in a series on the switch to Facebook Timeline.
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The Psychology of Online Sharing

The Psychology of Online Sharing | Social Engagement | Scoop.it
Why social sharing is important for Businesses, looking at the motives for sharing online and the people who connect through social networks.
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How to Find Your Authentic Voice on Social Media

How to Find Your Authentic Voice on Social Media | Social Engagement | Scoop.it

How do you engage customers on social media--without sounding like you're marketing to them?

 

This post contains many great tips and ideas for how to develop a company voice that is engaging and professional, check it out!

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Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands | Social Engagement | Scoop.it
Dreaming of the day your business becomes a household name? Follow these examples.
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35 Ways to Get More Retweets

To maximize your retweet potential your best bet is to have a catchy headline, clean grammar, and some cool content to drive your tweet home.

 

As Tim Ferriss explains, getting retweeted is part art, part science.

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6 Tools to Learn More About Your Twitter Engagement

6 Tools to Learn More About Your Twitter Engagement | Social Engagement | Scoop.it
Click here to read this list of great Twitter tools for analyzing engagement.
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Social Engagement | Scoop.it
What do you use as your daily Social Media dashboard every day?Most likely not Twitter.com I am guessing.Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com.
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The Top 100 Twitter Tools of 2012 (Categorized)

The Top 100 Twitter Tools of 2012 (Categorized) | Social Engagement | Scoop.it

There are also a lot of great social media tools that integrate with Twitter but are not Twitter exclusive and for the most part I left out anything that was wasn’t designed exclusively for Twitter.

 

The end result is a list of cool and highly useful Twitter tools, some of which you may have seen before and plenty that are sure to be new to you.

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How Facebook's Timeline can drive engagement

How Facebook's Timeline can drive engagement | Social Engagement | Scoop.it
Hearst sees positive engagement results across its magazine brand pages post-Timeline. But there's plenty of untapped opportunity with Facebook's new interface. What can publishers be doing better to improve the Timeline experience?
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The New Rules of Customer Engagement

The New Rules of Customer Engagement | Social Engagement | Scoop.it
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.
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Janessa Bartsch's curator insight, August 21, 2013 2:16 AM

This article explains how the days of consumer engagement achieved through various touch points (generally in store, face to face) has become a concept of the past and marketers must now adapt to an online era by engaging with consumers,which must now revolve around 5 concepts:

 

1. Customer engagement exists in a full spectrum of experiences.

2. It needs to be results driven

3. It happens anytime, anywhere

4. It's considered mutually beneficial

5. It's truly customer driven.


The author makes 2 good points, that if you want to engage with consumers you need to interact with them through the context of their daily lives, ie. apps that allow them to read product reviews, search the latest products available and more. Lastly they state that if you allow the consumer to communicate with you in their preferred way, you'll often end up with loyal consumers with useable feedback about your brand.

Kristy Leong's comment, August 21, 2013 6:29 AM
@Janessa Bartsch I think that that the 5 points above are very important for consumer engagement. I think this article shows the movement towards newer technology and the digital age to engage consumers more effectively. I definitely agree that if you want to engage with consumers you need to interact with them through their day-to-day lives. The more that consumers engage with the companies, results-driven will happen through conversation between the consumer and companies. Being able to build a relationship with your consumer, you are more likely to have loyal consumers that can provide positive feed back for your company and can also help bring in new consumers.
Jayden Cody Lamb's comment, August 21, 2013 11:42 PM
Referring back to Janessa's response to the article "The new rules of consumer engagement" the article creates tips which I think are very spontanious and well written in an easy to read way. It shows the way in which consumer engagement is getting very technology focused with the advancements in apps and the internet. Through this article it mentions that to engage with more consumers effectively brands need to use day to day networks to produce results.
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Six Ways to Prepare Your Brand for Social Media's Visual Revolution

Six Ways to Prepare Your Brand for Social Media's Visual Revolution | Social Engagement | Scoop.it

Social Media - Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind.

 

Learn six tips for ensuring your visuals are contributing to your social media goals.

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How to Track Social Media Traffic With Google Analytics

How to Track Social Media Traffic With Google Analytics | Social Engagement | Scoop.it
You have a website and you are building traffic to it, but what do you know about your visitors?
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Social Business - Essential Resources for Online Marketers

Social Business - Essential Resources for Online Marketers | Social Engagement | Scoop.it
Add social to just about anything and you'll boost interest in your topic by at least 50%.
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The Hidden Guide to Using Twitter Effectively

The Hidden Guide to Using Twitter Effectively | Social Engagement | Scoop.it

When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place.

 

Not anymore! Read on.

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Top 10 Facebook Apps for Fan Engagement and Building Community

Top 10 Facebook Apps for Fan Engagement and Building Community | Social Engagement | Scoop.it
Are you looking for ways to better engage Facebook fans and build your community?

 

These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

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Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working | Social Engagement | Scoop.it
Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.

 

Discover the 3 main goals the new Google Analyicts reports will help marketers focus on.

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