Social Engagement
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Social Engagement
How To Engage Your Social Media Channels - Tips, examples, measurement and more!
Curated by Ken Horst
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What Does It Take To Be a Social Strategist? [INFOGRAPHIC]

What Does It Take To Be a Social Strategist? [INFOGRAPHIC] | Social Engagement | Scoop.it
Looking to break into a social media career? Here's everything you need to know about the job and the people who do it every day.
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What’s Your Social Business Plan?

What’s Your Social Business Plan? | Social Engagement | Scoop.it
Outside the Twitter bubble, the term “social business” has yet to reach the same level of search volume as “social media”, obviously...
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Essential Rule #1: Social Media is Relational, Not Transactional | Social Media Today

Essential Rule #1: Social Media is Relational, Not Transactional | Social Media Today | Social Engagement | Scoop.it
A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations.
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Developing A Social Messaging Approval Process

Developing A Social Messaging Approval Process | Social Engagement | Scoop.it
When you work with or for a large brand you need approval from higher-ups on just about everything. Whether it’s new website content, a blog post, ...
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9 Lessons From Successful Brands on Twitter

9 Lessons From Successful Brands on Twitter | Social Engagement | Scoop.it
Twitter is a crucial part of any social communication plan. Here are nine companies that know their stuff, along with lessons you can put to use.
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How the Discovery Channel Uses Social Media to Connect With Superfans

How the Discovery Channel Uses Social Media to Connect With Superfans | Social Engagement | Scoop.it
Mashable spoke with Discovery Communications' VP of social media communications to learn how the network makes such a massive impression on the social media scene.
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6 New & Innovative Social Media Campaigns to Learn From

6 New & Innovative Social Media Campaigns to Learn From | Social Engagement | Scoop.it
From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the best as of late.
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TRAACKR: Find the influencers who matter most to you

TRAACKR: Find the influencers who matter most to you | Social Engagement | Scoop.it
Traackr's A-List identifies the most relevant online influencers for any topic or campaign. Our algorithms analyze an individual person’s overall score.
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Social Marketing: The Latest Research on Boosting Facebook Engagement

Social Marketing: The Latest Research on Boosting Facebook Engagement | Social Engagement | Scoop.it

The latest figures are bullish on social media as a sustainable revenue-producing platform as indicated by Facebook's own performance.

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Tracking Social Media with Web Analytics | Web analytics consultancy and expert Google analytics | L3 Analytics

Tracking Social Media with Web Analytics | Web analytics consultancy and expert Google analytics | L3 Analytics | Social Engagement | Scoop.it

This post will detail four specific areas for understanding social media using web analytics tools such as Google Analytics, Omniture SiteCatalyst or WebTrends.

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Get More People to See your Facebook Posts: Understanding EdgeRank and NFO | Uptown Treehouse Blog

Get More People to See your Facebook Posts: Understanding EdgeRank and NFO | Uptown Treehouse Blog | Social Engagement | Scoop.it
A key component of building a successful marketing strategy on Facebook is to understand EdgeRank and how it affects the visibility of shared content to your fans.
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Coming to a Facebook near you: Miramax movie rentals

Coming to a Facebook near you: Miramax movie rentals | Social Engagement | Scoop.it
An online video publishing company called Ooyala offers a new way to watch movies. By partnering with a major Hollywood studio, it plans to turn Facebook into a social entertainment hub. Read this blog post by Boonsri Dickinson on Digital Media.
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Content Strategy: The Appeal of Curating Online News

Content Strategy: The Appeal of Curating Online News | Social Engagement | Scoop.it
When we last debated content v. context, the word curation came up. For some it was an inaccurate term, best reserved for art historians and museum directors than online web strategists.
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Netflix Deploys Chute, Exit Strategy Engaged

Netflix Deploys Chute, Exit Strategy Engaged | Social Engagement | Scoop.it
Will Netflix be acquired within the next 6 to 12 months? Is a group of the major Film studios the most likely buyer? Sure looks that way today.
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Business Management Consultant - Stuntdubl Search and Marketing Consulting » 7 Reasons Your Social Media Marketing Failed (and how to fix it!)

Business Management Consultant - Stuntdubl Search and Marketing Consulting » 7 Reasons Your Social Media Marketing Failed (and how to fix it!) | Social Engagement | Scoop.it
Gettin' hit by traffic...not cars. Information on internet marketing tools, search marketing news.
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Social Media: 3 Steps from 3 Great Companies - Forbes

Social Media: 3 Steps from 3 Great Companies - Forbes | Social Engagement | Scoop.it
Sponsor PostI recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions.  As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3 viewpoints...
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Webinar Recording: How to Integrate Social Into Your Website « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Webinar Recording: How to Integrate Social Into Your Website « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Social Engagement | Scoop.it
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Klout's New Topic Pages Reveal Content Influencers

Klout's New Topic Pages Reveal Content Influencers | Social Engagement | Scoop.it
Klout has released a new feature that lets you gain insights on top content influencers as well as users who have received the most +Ks for respective topics.
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Social Media Marketing: 5 Lessons From Business Leaders Who Get It

Social Media Marketing: 5 Lessons From Business Leaders Who Get It | Social Engagement | Scoop.it
These five business leaders outperformed their peers in both quantitative and qualitative tests of social influence. See what you can take away from their success.
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Social Media Strategy Tool - Vocus

Vocus and MarketingSherpa designed an amazing app to help you create a social media strategy tailored to your needs. Full list of free resources!
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Move Over Social Media; Here Comes Social Business | Fast Company

Move Over Social Media; Here Comes Social Business | Fast Company | Social Engagement | Scoop.it
It takes extraordinary chutzpah to promote a vision before it can be fully realized by your audience, let alone your company. IBM did just that in 1997 when it introduced the notion of e-business.
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Forget the Klout Score! What's Your Social Zoom Factor? | The Marketing Nut

Forget the Klout Score! What's Your Social Zoom Factor? | The Marketing Nut | Social Engagement | Scoop.it
There's no shortage of social data, metrics, analytics, influence scores, listening platforms, reputation management approaches & experts ready to help.
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50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks - FacebookFlow

50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks - FacebookFlow | Social Engagement | Scoop.it

There are over three million active facebook pages, and these pages are gaining millions of new fans every day.

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