"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?
It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each one can be overwhelming, not to mention confusing.
So how should your brand approach each uniquely designed platform?
While it is great to add social media sharing buttons and toolbars to your blog or website, it is even better to know how they are actually helping with your social engagement. The following free tools will help you learn just how well your site is doing on the social engagement front.
One thing that marketers and investors learned from Facebook’s high profile IPO is that it’s a social media platform driven by engagement. So what do marketers need to know about this social media platform to improve their marketing?
From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)
Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.
Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.
Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.
Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".