Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.
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How To Engage Your Social Media Channels - Tips, examples, measurement and more!
Curated by
Ken Horst
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Scooped by Ken Horst onto Social Engagement |
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Tools which could help you in tracking the success of several social media campaigns. Delete the scoop?
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"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?
Via Antonino Militello 
Ord Allenbea's comment,
October 26, 2012 10:01 PM
Problem is many have got bored with facebook because it is run over by too many self proclaimed marketers just pushing the next shiny object. I prefer pinterest over facebook any day.
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Helping business and personal brands with digital social media marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization... Delete the scoop?
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For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Here are 3 ways to supercharge Facebook fan engagement. Delete the scoop?
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Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. Delete the scoop?
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Facebook plugin for WordPress: a complete guide to use this new plugin to auto-publish posts to your Timeline and add many Facebook features to your blog. Delete the scoop?
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Great tips for growing your Pinterest audience and potentially driving more business Delete the scoop?
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It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each one can be overwhelming, not to mention confusing.
So how should your brand approach each uniquely designed platform?
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Comprehensive list with easy to follow tips and pleanty of screen cap examples. Delete the scoop?
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How to build a powerful free social media dashboard to listen for any mentions about you and get feedback on your marketing campaigns. Delete the scoop?
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Good ideas to help you maximize your productivity to ensure your social media efforts are paying off and benefiting the business. Delete the scoop?
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When it comes to social networking, Facebook boasts some of the most impressive usage numbers. According to a study recently released by comScore, the site reaches 3 out of every 4 U.S. Delete the scoop?
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All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products and make people famous. Delete the scoop?
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To break through and efficiently maximize response on social media platforms, a contextually relevant, optimized call-to-action is needed. Delete the scoop?
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Great way to both enhance user experience and learn about your customers and prospects. Delete the scoop?
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There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at social media. Via Efraim Silver Delete the scoop?
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While it is great to add social media sharing buttons and toolbars to your blog or website, it is even better to know how they are actually helping with your social engagement. The following free tools will help you learn just how well your site is doing on the social engagement front. Delete the scoop?
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This infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook. Delete the scoop?
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One thing that marketers and investors learned from Facebook’s high profile IPO is that it’s a social media platform driven by engagement. So what do marketers need to know about this social media platform to improve their marketing? Delete the scoop?
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From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)
Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.
Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.
Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.
Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".
Full Article Here: http://www.business2community.com/google-plus/where-does-google-fit-into-your-social-media-tool-kit-0200211 Via Antonino Militello Delete the scoop?
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The following infographic highlights some of the key differences between Google+ and Facebook pages and shares a few tips on formulating a marketing strategy for each.
When Google+ was released on June 28, 2011, one question was at the forefront of every social media aficionado’s mind: has Facebook finally met its match? What do you think? Delete the scoop?
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Five cool tools for monitoring and managing your social channels. Delete the scoop?
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I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Via Pekka Puhakka Delete the scoop?
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A Twitter contest is not only a great way to build buzz and increase brand engagement with social media marketing, but it also generates new followers and grows your brand presence. Delete the scoop?
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