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The Organism by Kurt Goldstein

The Organism by Kurt Goldstein | Social Engagement Lab | Scoop.it

The Organism by Kurt Goldstein, an essential work on holistic and unified experience.

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Lunchtime Labs

Lunchtime Labs | Social Engagement Lab | Scoop.it

SOCIAL ENGAGEMENT LAB is pleased to announce the launch of its new "Lunchtime Labs" campaign, a community outreach program offering organizations in the Los Angeles area complimentary brown bag presentations on the topic of social engagement. The first Labs are scheduled for Wednesday, August 22th and Wednesday, September 12th from 12-1pm at the Microsoft Store at Westfield Century City Mall in Los Angeles, CA...

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What Does it Mean to Live in An Interconnected Society?

Tiffany Shlain, founder of the Webby Awards, talks about today's interconnected society at The Economist's Ideas Economy: Information 2012 event in San Francisco. I wanted to bring this to your attention because what she is speaking about concerns all of us

 

What does it mean to live in a connected world? How is it changing us, our culture and the planet?

 

Her film "Connected" is a must see! It's thought provoking and captures the essence of the experience, the anxiety, overwhelm, mystery, commonality, rapture, looks at the potential and wonder of what innovation, knowledge, discovery lies ahead. 

 

Tiffany Shlain:

 

"Go as far as you can see and when you get there. you'll be able to see even farther"

 

Selected by Jan Gordon covering "Exploring Change and Ongoing Discussions"

 

See video here: [http://www.youtube.com/watch?v=NRTnUKpDGWs]


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Ken Morrison's comment, August 17, 2012 9:38 AM
Thanks for sharing this. I took an online course from Howard Rheingold, who is in this film a few times.
Ken
Ken Morrison's comment, August 20, 2012 12:00 PM
Thank you for the rescoops. I really like this quote:
"Go as far as you can see and when you get there. you'll be able to see even farther"

Best of luck on your scoop.it site. I like what I see here.
Ken
Ken Morrison's comment, September 2, 2012 7:53 PM
Thank you for the rescoop. I really hope that this video project is successful for her organization.
Ken
Rescooped by Social Engagement Lab from Curation, Social Business and Beyond
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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Social Engagement Lab | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


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'Experiences': the Future of Design | TalentZoo.com

'Experiences': the Future of Design | TalentZoo.com | Social Engagement Lab | Scoop.it
As a young designer I always thought that I existed to make things look pretty.
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Your LinkedIn Intervention: 5 Changes You Must Make - Forbes

Your LinkedIn Intervention: 5 Changes You Must Make - Forbes | Social Engagement Lab | Scoop.it
LinkedIn is, far and away, the most advantageous social networking tool available to job seekers. So why do we suck at it? Consider this your intervention: What you need to change if you want to make LinkedIn work harder for you.
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How Innovation Is More Poetry Than Science

How Innovation Is More Poetry Than Science | Social Engagement Lab | Scoop.it
Practical lessons from 35 years of writing poetry to help individuals and teams deliver more innovative products, processes, and services.
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Social Business Must Deliver Value To All Stakeholders

Social Business Must Deliver Value To All Stakeholders | Social Engagement Lab | Scoop.it

Social Business must deliver business value to all stakeholders in the ecosystem, internally and externally.

...

Social Business Planning is the blueprint for the transformation of an organization—bridging the external with internal, resulting in a more connected way of doing business and shared value for all stakeholders.

 

Keyword here – shared value for all stakeholders.

As much as social business planning can help solve a multitude of business challenges, it must also provide shared value for the entire organizations. This model was created to illustrate this point:

 

(1) Certainly there is business value when customers and partners purchase your products or services. An increase in sales, revenue and market share are good for business.  There is also value when they indirectly sell your products through customer advocacy.  And lastly, customers love to give feedback, even when it doesn’t always make business sense.

 

So, here we have a one-way value exchange (customer to brand). If your company makes good products or services and customers are buying from you, there is value obviously.

(2) In order to complete the value exchange externally, brands must build engagement with their customers. Several studies and research reports support this and it’s also an intuitive way of acting just as it is with any relationship. Brands do this by providing meaningful content, either by solving specific customer issues, helping customers make smarter purchase decisions and even just saying thank you.

 

The two-way value exchange is completed when there is an authentic conversation happening between a brand and its customers. This is what’s referred to as a social brand. Most companies are social brands. They are using social technologies to build community and add value to the overall conversation.  Some brands certainly do it better than others.

The real benefit of a social business, however, is that it can drive value internally. And, if done right, it can enable better marketing, better customer relationships, employee innovation, employee advocacy and much more.

 

(3) Usually a Social Business Center of Excellence will be responsible for driving the execution of internal social business initiatives. In this case, they will deliver value to employees and partners in the supply chain (and marketing/support teams) by building collaborative workflows and processes that will result in knowledge sharing; and social enablement i.e. equipping teams with training, best practices, technology that will allow them to better communicate both internally and externally.

 

This completes one half of the internal value chain, which is focused on employee and partner enablement.

 

(4) In return, and the natural result of enablement and empowerment, are the great ideas that are sparked by employee and partner collaboration. Whether it’s improving or revamping a new process or product innovation (Amazon Prime was an employee idea), there is value delivered back to the organization.  Employees are more productive, morale is improved and workplace happiness will reign. Lastly, when employees are enabled to engage externally with customers, there is conversation value since “employees of a company” are seen as trusted and credible sources (via Edelman Trust Barometer).

 

A Social Business not only solves complex business problems. It can also deliver maximum business value to the entire stakeholder eco-system. Here is a presentation that colleagues David Armano, Kazim Ali and Michael Brito put together illustrating how social business can solve complex business problems.

 

By Michael Brito http://bit.ly/SRJnC3

Source http://bit.ly/MYCkqD


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You Can’t Automate Engagement – 8 Tips To Start Getting Involved | Business 2 Community

You Can’t Automate Engagement – 8 Tips To Start Getting Involved | Business 2 Community | Social Engagement Lab | Scoop.it
  In my last post about Buffer, I spoke about how Buffer can help automate posts so you’re not sharing a whole bunch of information at once.
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Humanized Communications

Humanized Communications | Social Engagement Lab | Scoop.it

Personal relationships thrive when trust is built through authentic engagement. Social media means this now applies to marketing & business. Engage or perish. http://humanizedcommunications.com/marketing/social-marketing/

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The 10 Rules of Social Media Engagement : @ProBlogger

The 10 Rules of Social Media Engagement : @ProBlogger | Social Engagement Lab | Scoop.it
This guest post is by Matthew Turner of Turndog Millionaire. Wouldn't it be nice if there was a set of ...
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Great Leadership: Employee Engagement: Energizing and Mobilizing People

Great Leadership: Employee Engagement: Energizing and Mobilizing People | Social Engagement Lab | Scoop.it
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Insight Labs

Insight Labs | Social Engagement Lab | Scoop.it

An unorthodox approach to social innovation and progress. “It’s like the love child of a think tank and a flash mob for good.”

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IBM Social Analytics: The Science Behind Social Media Marketing

Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue. 

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Why social media deserves a smarter ROI | SmartBlogs

Why social media deserves a smarter ROI | SmartBlogs | Social Engagement Lab | Scoop.it
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment.  In the early days of the Web, site owners wo...
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Has the Internet become an external hard drive for the brain?

Has the Internet become an external hard drive for the brain? | Social Engagement Lab | Scoop.it

Last year's annual question posed by Edge was "How is the Internet changing the way you think?" Several psychologists answered that it was becoming an extension of their minds.


Via David McGavock, Roger Gorman, Barbara Lond, Aaron Balick
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On-Premise Marketing: The Live Social Network

With all the talk of social media, we often lose sight of the fact that every day millions of consumers are out at bars, restaurants and nightclubs to socialize, meet friends and connect. This environment is ripe with early adopters, tastemakers, and countless influencers.

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7 Reasons Why Your Social Marketing Doesn’t Deliver ROI | Business 2 Community

7 Reasons Why Your Social Marketing Doesn’t Deliver ROI | Business 2 Community | Social Engagement Lab | Scoop.it
Too many corporate marketers tell us that their social media initiatives haven’t delivered on expectations or ROI.
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Social-Business-Marketing - Social Business Must Deliver Value To All Stakeholders

Social-Business-Marketing - Social Business Must Deliver Value To All Stakeholders | Social Engagement Lab | Scoop.it
Social Business must deliver business value to all stakeholders in the ecosystem, internally and externally....Social Business Planning is the blueprint for the transformation of an organization—bridging the external with internal, resulting in a...

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Luxury Society - Marc Jacobs Leverages Social For Luxury Consumer Engagement - Fashionably Marketing.Me

Brands are shifting from company centric experiences to customer centric experiences. The conduit – their digital initiatives. As Julie Bornstein, SVP Digital at Sephora recently noted in her...
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25 Ways to Engage: Creative Examples of Businesses Using Social Media to Interact with Customers

25 Ways to Engage:  Creative Examples of Businesses Using Social Media to Interact with Customers | Social Engagement Lab | Scoop.it
3V Business Solutions, serving downriver and metro Detroit's social media and internet needs from social media development to web design and SEO. We specialize in Facebook Open Graph development.
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Need insights into what the social world is saying right now? Try Bottlenose | Measurement | Blog | Holtz Communications + Technology

Need insights into what the social world is saying right now? Try Bottlenose | Measurement | Blog | Holtz Communications + Technology | Social Engagement Lab | Scoop.it
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Three Resources for Newsrooms Measuring Community Engagement

The recent history of journalism in America is full of tectonic shifts, brought on by changes in technology and society. For too long, many of those changes happened outside of newsrooms, but incre...
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A Simple Formula for Social Media Engagement | Business 2 Community

A Simple Formula for Social Media Engagement | Business 2 Community | Social Engagement Lab | Scoop.it
People intuitively understand the elements of what works in social media.
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The 10 Keys to Optimizing Facebook Engagement | Social Media Today

The 10 Keys to Optimizing Facebook Engagement | Social Media Today | Social Engagement Lab | Scoop.it
Track Social recently conducted the largest and most study of Facebook posting activity by major brands that we've seen.
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