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Rescooped by Amy Haddow from Just Story It! Biz Storytelling
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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Social engagement | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]

Via Karen Dietz
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Karen Dietz's curator insight, April 7, 2014 3:48 PM

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Amy Haddow from Social Media Bites!
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Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS | TechCrunch

Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS | TechCrunch | Social engagement | Scoop.it
You miss great content because you aren't subscribed to the right sources. So Facebook wants to bring you content serendipity with Paper, a standalone iOS..

Via David Blundell
Amy Haddow's insight:

Curation - the focus of 2014

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David Blundell's curator insight, February 4, 2014 3:18 AM

"Extra extra, read all about it!" - Facebook Paper hits the news stands in the US. Will this replace your New York Times or Guardian in the furure? . . . 

Rescooped by Amy Haddow from Public Relations & Social Media Insight
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Pinterest Tools: 8 Tools to make your life more Pinteresting

Pinterest Tools: 8 Tools to make your life more Pinteresting | Social engagement | Scoop.it

Are you taking advantage of the Pinterest tools available to grow your presence on Pinterest?

 

Did you know that if you get traffic referred from Pinterest it is much more likely to convert than traffic from other channels such as Facebook?

 

Here’s a report from Shareaholic (a social sharing tool) which shows the average percentage of referral traffic publishers get from different social networks.  Last September, the referral traffic to publishers from Pinterest made up 3.68% of the traffic from all social networks, and this is growing....


Via Jeff Domansky
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LKGayton's curator insight, February 8, 2014 8:20 AM

8 Great tools for Pinterest

Wendy Eagleson's curator insight, February 8, 2014 12:51 PM

Amazing tools make your Pinterest experience PIN-TASTIC!

Carmen Troche's curator insight, February 8, 2014 2:10 PM

Great tools for your Pinterest

Rescooped by Amy Haddow from Global Content Management
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How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today

How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today | Social engagement | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger, Amy Haddow
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!