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Filament Mind

Filament Mind is a human information-driven installation designed to visualize the collective curiosities and questions of Teton County Library visitors through…
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Collective search being visualized.

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Rescooped by Robot Dwarf from SEO and Social Media Marketing
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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | Social Data | Scoop.it

Via Robin Good, Antonino Militello
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

Rescooped by Robot Dwarf from SEO and Social Media Marketing
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The State of SEO: What’s Working Now - Neil Patel

The State of SEO: What’s Working Now - Neil Patel | Social Data | Scoop.it

"There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.

 

And although some SEOs still do this, I myself haven’t tracked my rankings in over a year.

 

Why? Because SEO has turned into a long tail game.

 

But before I get into how you can build up your long tail traffic, here is why you should focus your SEO efforts on the long tail".

 

Read More Here: http://www.quicksprout.com/2013/01/21/the-state-of-seo-whats-working-now/


Via Antonino Militello
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ibs's comment, January 22, 2013 11:05 AM
Great post.. that's what I have seen too. Longer tail searches is the one. Monitoring what people search for when they click through to your site is key too. Thanks for the insightful post.
Emily's curator insight, January 23, 2013 11:32 AM

SEO has changed tremendously throughout the last few years, as life progresses. However, it is still a very essential tool for people who are marketing online. With SEO people can guarantee that people will see their product more often online, they just have to ensure that they keep up to date with their key words, and their websites. When people go to their website first it is mostly because of SEO, however, for people to go back it is because the website has everything they need and is easy to read and understand.

Rescooped by Robot Dwarf from SEO and Social Media Marketing
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Is Your Business Ready For Social Search?

Is Your Business Ready For Social Search? | Social Data | Scoop.it

2012 saw a big shift in many search engines towards a more social search.

 

With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Find Out More: http://www.business2community.com/social-media/is-your-business-ready-for-social-search-0375269

 


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Martin (Marty) Smith's curator insight, January 14, 2013 9:50 AM

Social Search changes a lot of things you may not realize such as:

* The rhythm and schedule of your content creation.
* How, where and why you share content. 
* Who you follow, curate in and reference.

* How you treat "evergreen" content.

* How you gather User Generated Content (UGC).

 

These last two bullets aren't covered extensively in the linked article. Evergreen content, the content you've had up forever and that defines your business vertical, needs to "pop" on social nets or it begins to decay in value. 

This need for "constant updates" increases the importance of UGC. The ability to review or add to your content gives your website the best content it can't "buy" and UGC helps content update more frequently, increase shares and generally make YOUR content OUR content and that is what you want. 

If you don't have a comments or review block on your content add it. It isn't enough to just include a "comments" block, you must respond when people share content (always with appreciation since only 1% of your traffic is willing to share) and reward those willing to give you some of their time in order to create content on your website. . 

What About Trolls?
People worry about negative UGC, sometimes called trolls. Yes you will get some people saying nasty things. Never defend against such an attack. To defend is to lose, instead be appreciative of the content and empathetic to any legitimate issue. If someone says you are stupid they reduce the legitimacy of their content. Don't thank them for calling you an idiot, but let them know you will look into whatever issue caused the attack. 

Consider such an offer an open loop. Never leave loops open for long. Make sure you post a more definitive response in 24 to 48 hours. Here is where published guidelines are very important. If someone just calls you an idiot with no substance your guidelines should say that such a non-specific attack is considered inappropriate and you have the right to remove. 

Personally, I don't ever like to remove anything. If some attacks in a non-specific I am a jerk way. I respond by not being a jerk and provide my personal email or cell where they can discuss their feelings with me personally (they almost never do). 

The tricky part to an online attack is to NOT personalize and recognize that attacks are part of the poker you are playing. Stay in the game and go all in if you need to and you turn an attack to a benefit.  Remember:

* Empathy isn't agreement.

* LISTEN more than you talk. 
* Never defend or be defensive (it is a loser's game).

* Trolls will isolate themselves by their behavior.