"There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.
And although some SEOs still do this, I myself haven’t tracked my rankings in over a year.
Why? Because SEO has turned into a long tail game.
But before I get into how you can build up your long tail traffic, here is why you should focus your SEO efforts on the long tail".
2012 saw a big shift in many search engines towards a more social search.
With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.
Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.