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What Does the Perfect Facebook Post Look Like? [Infographic]

What Does the Perfect Facebook Post Look Like? [Infographic] | Social Customer Service | Scoop.it
Is there such a thing as the perfect Facebook post? Our friends at Salesforce think so ... and they can show you how to create one.

Via Peg Corwin
Sultan Semlali's insight:

Not that easy to create the perfect Facebook post. This infographic gives great advices: make your post short, add a picture, include a link, promote using ads during the first 24 hours...

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Peg Corwin's curator insight, May 28, 2013 5:45 PM

Infographic lays out the pieces.


Don't forget that call to action!

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Three Deadly Reasons Most Websites Fail

Three Deadly Reasons Most Websites Fail | Social Customer Service | Scoop.it
Web Sites - Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
Sultan Semlali's insight:

72% of the websites fail to attract visitors and to convert buyers... This number is shockingly high.

Great article to read and wonder if your site is doing a good job...

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Want Revenue and Loyalty ? Use Social Customer Service - Infographic

Want Revenue and Loyalty ? Use Social Customer Service - Infographic | Social Customer Service | Scoop.it

How the integration of social media into your customer care can help you turn new revenue to your business


Via massimo facchinetti
Sultan Semlali's insight:

Great infographics on what Social Customer Service can mean to your organisation. One key learning, make sure your organisation is aligned to the objective ! 71% of customers expect an answer in 5 minutes !

 

 

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The Ecosystem of LinkedIn | Visual.ly

The Ecosystem of LinkedIn | Visual.ly | Social Customer Service | Scoop.it

This infographic shows the ecosystem of LinkedIn, including how each feature of LinkedIn works together to deliver a promising platform for business growth and advertising.


Via Ivo Nový, Jesús Hernández, massimo facchinetti
Sultan Semlali's insight:

Great infographics on the LinkedIn Ecosystem. A great piece to understand how LinkedIn works.

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How to Tackle any Facebook Marketing Question with Ease

How to Tackle any Facebook Marketing Question with Ease | Social Customer Service | Scoop.it
Have a question related to Facebook marketing? It's likely on this list. Dennis Yu tackles the questions with some thoughtful answers.
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Dennis gives his point of view on many FAQ on Facebook marketing... What is the value of a like ? Will fake fans hurt my edgerank? etc...

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15 important facts about winning brands

... service and building an engaged community. The top 3 social media channels are Facebook, Twitter and YouTube – with the majority of the leading brands from the survey being 100% active on Facebook, 99% on Twitter and 94% on YouTube.
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What are the secrets of winning brands?
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Salesforce.com aims its customer service, social monitoring apps at governments - PCWorld

Salesforce.com aims its customer service, social monitoring apps at governments - PCWorld | Social Customer Service | Scoop.it
Salesforce.com aims its customer service, social monitoring apps at governments PCWorld The cloud-based software vendor on Wednesday announced Rapid Response 311, a mobile application that citizens can use to log and track requests for service;...
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3 Benefits of a Social Media Following - Business 2 Community

3 Benefits of a Social Media Following - Business 2 Community | Social Customer Service | Scoop.it
Business 2 Community 3 Benefits of a Social Media Following Business 2 Community Small business owners should realize that customers feel a stronger connection to their business, employees, and services through informal interaction through social...
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10 Best Practices for Social Media Advertising

10 Best Practices for Social Media Advertising | Social Customer Service | Scoop.it
Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of i
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Social Media Advertising has become a key component of any social media strategy. These 10 best practices are key in making sure your social media advertising efforts pay off !

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Social Media has Revolutionized Customer Service

Social media is increasingly influencing consumer buying decisions. In fact, 23.1 million consumers say they’ve discovered new brands via social networks, and 22.5 million say they use social media in ...
Sultan Semlali's insight:

Customer buying decisions are greatly impacted by Social Media. 

- 47% of consumers would first check for a social channel to interact with a brand

- 71% of customers who had great customer service would recommend the brand to a friend

- The 6 people team at @Comcastcares has more than 45k followers 

 

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Social Customer Service | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Sultan Semlali's insight:

Great infographics on why and how small companies need to use Social Media. Capture the voice of the customer, engage with them and provide amazing customer experience.

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Your Facebook post is not eternal !

Your Facebook post is not eternal ! | Social Customer Service | Scoop.it
Facebook recently revealed that readers can see a potential of 1,500 posts from friends, pages and people they're following in News Feed, and prior to changes in the News Feed algorithm, people only saw about 57 percent of possible stories.…...
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Facebook has recently updated their News Feed algorythm. This article looks at the lifespan of a Facebook post.

If you're smart enough to understand the lifespan, you can manage better engagement rates for your pages.

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Social Media & Networking around the World - Complete Guide

Social Media & Networking around the World - Complete Guide | Social Customer Service | Scoop.it
Infographic on Social Media world with Social media marketing, social media networking, and social media monitoring tools. Complete guide on social media

Via Christino Martin
Sultan Semlali's insight:

Impressive infographics that summarizes all the key figures for Facebook, Twitter, Google+...

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Rescooped by Sultan Semlali from Facebook for Business Marketing
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What Does the Perfect Facebook Post Look Like? [Infographic]

What Does the Perfect Facebook Post Look Like? [Infographic] | Social Customer Service | Scoop.it
Is there such a thing as the perfect Facebook post? Our friends at Salesforce think so ... and they can show you how to create one.

Via Peg Corwin
Sultan Semlali's insight:

Not that easy to create the perfect Facebook post. This infographic gives great advices: make your post short, add a picture, include a link, promote using ads during the first 24 hours...

more...
Peg Corwin's curator insight, May 28, 2013 5:45 PM

Infographic lays out the pieces.


Don't forget that call to action!

Rescooped by Sultan Semlali from Mastering Facebook, Google+, Twitter
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Infographic - 4 Easy Ways to Use Social Media to Boost Events /@BerriePelser

Infographic - 4 Easy Ways to Use Social Media to Boost Events  /@BerriePelser | Social Customer Service | Scoop.it
4 Incredibly Easy Ways to Use Social Media to Boost Events – Infographic At Eventility we have

Via WordPress SEO & Social Media, massimo facchinetti
Sultan Semlali's insight:

Social Media is a key element in the organisation of an event. This great infographics shows how to use Social Media during the 4 stages: organising, promoting, enhancing the live experience and extending the lifetime value of an event.

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WordPress SEO & Social Media's curator insight, June 2, 2013 3:12 AM

4 Easy Ways to Use Social Media to Boost Events – Infographic /@BerriePelser

Robin Martin's curator insight, June 3, 2013 1:17 PM

Great visual!

Ivon Prefontaine's curator insight, June 3, 2013 6:52 PM

I need this in about a month.

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80% of companies plan to use Social Media Customer Service

80% of companies plan to use Social Media Customer Service | Social Customer Service | Scoop.it
Eighty percent of companies plan to use social media for customer service and brands must respond quickly to customer queries on social channels. There is also an opportunity to use social customer service to increase brand loyalty.
Sultan Semlali's insight:
80% of Companies plan to use Social Media as a customer service channel. What about your company ?
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Employees and Social Media: 4 Types of Content Count - Business 2 Community

Employees and Social Media: 4 Types of Content Count - Business 2 Community | Social Customer Service | Scoop.it
Employees and Social Media: 4 Types of Content Count Business 2 Community Customer service: many questions and complaints of customers appear on Twitter and Facebook. Obviously, these questions must be dealt with as quickly and as well as possible.
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The new digital customer journey: Cross-channel, mobile, social, self-service...

The new digital customer journey: Cross-channel, mobile, social, self-service... | Social Customer Service | Scoop.it
The new digital customer journey: Cross-channel, mobile, social, self-service ... ZDNet This fragmentation of customer touchpoints cuts across marketing, sales, customer service, and even product development.
Sultan Semlali's insight:
Digital has multiplied the number of communications channel with your customer. This transformation has a great impact at all levels of the organization: sales, marketing and customer service but also product development, R&D, legal. Great article on the importance of having a multi-channel strategy allowing your customers to engage with your company. Either using self-service tools and/or social engagement
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15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know | Social Customer Service | Scoop.it
Fascinating and jaw-dropping social media statistics for marketers (50 percent of online customers expect brands to provide customer service on Facebook, but only 23 percent provide it http://t.co/Fuolzpckl5)...
Sultan Semlali's insight:

My favorite stats from this article are:

- Women spend 30% more time on social networking sites than men (comScore) 

- 40% of time on Facebook is spent on the newsfeed while only 12% is spent on profile and brand pages (comScore)

- Social networks dominate internet usage, with 20% of PC time and 30% of mobile time spent on them.(Nielsen) 

- Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it. Interestingly, much less people (only 17%) expect great customer service from Twitter. (emarketer) 

- The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. (IBM)

- 60% of financial Advisers have daily contact with clients through social media, some likely flouting their firms’ current policies against this type of activity.(Accenture) Tweet This Stat!

- Twitter ad revenue to near $1 billion in 2014. According to the new forecast, more than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.(eMarketer) 

- Nearly three-quarters (70%) of brand marketers plan to increase their use of social media in 2013, followed closely by mobile advertising (69%) and video advertising (64%).(Nielsen)

 

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Twitter can be great for customer service... Make people laugh !

Twitter can be great for customer service... Make people laugh ! | Social Customer Service | Scoop.it
RT @HabitBox: This is how social can be so good for customer service and also having fun! Be human and make people laugh http://t.co/D5Z3s0dWwn
Sultan Semlali's insight:

Another example of how important sense of humor can be a great driver of better relationships with your customers...

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