New Customer & Employee Management
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New Customer & Employee Management
How social and digital technologies are changing the delivery of customer service and the management of employees.
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25 most irritating business buzzwords [INFOGRAPHIC] | Netimperative - latest digital marketing news

25 most irritating business buzzwords [INFOGRAPHIC] | Netimperative - latest digital marketing news | New Customer & Employee Management | Scoop.it
Buzzwords can help create a common language in the workplace and save time explaining concepts- but they often get overused to the point of becoming meaningless. This infographic lists some of the worst offenders to avoid. If you work in an office, you’re sure to hear countless buzzwords every day. They’ve been so engrained i
Russ Merz, Ph.D.'s insight:
Commit to memory--the 25 most annoying business buzzwords and phrases to avoid at all costs!
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Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] | New Customer & Employee Management | Scoop.it
Web Sites - Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization.
Russ Merz, Ph.D.'s insight:
Are you using web personalization to attract and engage your target markets? Here are some reasons why you should.
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How Twitter bios can help you find your audience

How Twitter bios can help you find your audience | New Customer & Employee Management | Scoop.it
Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.
Russ Merz, Ph.D.'s insight:
Can Twitter profiles help you find your audience? Here's some research that suggests they can--see any problems?
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Social Media Failed To Predict #Brexit

Social Media Failed To Predict #Brexit | New Customer & Employee Management | Scoop.it
Social Media Failed To Predict #Brexit - 06/24/2016
Russ Merz, Ph.D.'s insight:
The inability of social media chatter to predict the #Brexit outcome is a clear indication of the sampling errors that plague the use of social media as a research tool. With error levels as large as those seen in this example, should brand managers feel comfortable making multi-million dollar decisions based on this type of analysis?
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The Executive’s Guide to Employee Attrition - Predictive Analytics Times - predictive analytics & big data news

The Executive’s Guide to Employee Attrition - Predictive Analytics Times - predictive analytics & big data news | New Customer & Employee Management | Scoop.it
Employee churn can be extraordinarily expensive, and incremental improvements will give big results.
Russ Merz, Ph.D.'s insight:
Want to Better Understand and Measure Employee Churn? See The Executive’s Guide to Employee Attrition.
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Best CRM Software 2016

Best CRM Software 2016 | New Customer & Employee Management | Scoop.it
Here are the best CRM software solutions for small businesses, including free options and solutions for startups and very small businesses.
Russ Merz, Ph.D.'s insight:
Are you a small business looking for the best CRM software to meet your client support needs? See this recent review article. your insight
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How to Keep Client Projects on Track [Infographic]

How to Keep Client Projects on Track [Infographic] | New Customer & Employee Management | Scoop.it
Customer Relationships - Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.
Russ Merz, Ph.D.'s insight:
Looking for some ways to keep client projects on track? See this project management flow chart.
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CEOs and Social Media: What the Public Expects of Leaders [Infographic]

CEOs and Social Media: What the Public Expects of Leaders [Infographic] | New Customer & Employee Management | Scoop.it
Social Media - Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
Russ Merz, Ph.D.'s insight:
Do you think CEOs and top business leaders should have public-facing social media accounts? Here's what most Americans believe.
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Friilance's curator insight, April 28, 5:53 PM

CEOs and Social Media: What the Public Expects of Leaders [Infographic]

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Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel - eMarketer

Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel - eMarketer | New Customer & Employee Management | Scoop.it
Predictive has a forward-looking approach that can be applied across the customer funnel
Russ Merz, Ph.D.'s insight:
B2B digital marketers most often use website data for predictive analytics to attain customer acquisition and retention objectives. How does your brand compare?
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SEO Jobs in 2016: Salary and Hiring Trends

SEO Jobs in 2016: Salary and Hiring Trends | New Customer & Employee Management | Scoop.it
Career Management - The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, accordin
Russ Merz, Ph.D.'s insight:
Looking for An SEO Job in 2016? Then You Need to see this Review of Salary and Hiring Trends.
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17 Key Traits That Separate Managers From Leaders [Infographic]

17 Key Traits That Separate Managers From Leaders [Infographic] | New Customer & Employee Management | Scoop.it
Check out these 17 defining traits that separate good managers from great leaders.
Russ Merz, Ph.D.'s insight:
Do you know how managers are different from leaders? See this article for 17 key traits that separate them.
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Marketing Technologists: Who They Are and Why They Matter [Infographic]

Marketing Technologists: Who They Are and Why They Matter [Infographic] | New Customer & Employee Management | Scoop.it
Career Management - Marketing technologists play a vital role in B2B marketing. Here's a look at why marketing technologists matter today and why they will be needed even more in the near future.
Russ Merz, Ph.D.'s insight:
Thinking about adding a marketing technologist to your staff? Here's some research based job and people information that might be useful.
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wolfgang gauss's curator insight, March 22, 4:08 AM
Thinking about adding a marketing technologist to your staff? Here's some research based job and people information that might be useful.
malek's curator insight, March 22, 8:34 AM
Thinking about adding a marketing technologist to your staff? Here's some research based job and people information that might be useful.
Featured Infos's curator insight, March 22, 5:12 PM
Thinking about adding a marketing technologist to your staff? Here's some research based job and people information that might be useful.
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What's the Cost of Acquiring Versus Retaining a Customer? | Marketing Technology

What's the Cost of Acquiring Versus Retaining a Customer? | Marketing Technology | New Customer & Employee Management | Scoop.it
What's the Cost of Acquiring Versus Retaining a Customer? by Douglas Karr on Marketing Technology
Russ Merz, Ph.D.'s insight:
Need a refresher on the relative virtues of retaining customers versus constantly replenishing them? See this article and the accompanying infographic.
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Andrea Rossi's curator insight, March 10, 3:17 AM
Need a refresher on the relative virtues of retaining customers versus constantly replenishing them? See this article and the accompanying infographic.
Os Ishmael's curator insight, March 10, 10:11 AM
Need a refresher on the relative virtues of retaining customers versus constantly replenishing them? See this article and the accompanying infographic.
Eric Mazaud's curator insight, March 17, 4:24 AM
Need a refresher on the relative virtues of retaining customers versus constantly replenishing them? See this article and the accompanying infographic.
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How Retailers Use Welcome Emails to Engage Consumers [Infographic]

How Retailers Use Welcome Emails to Engage Consumers [Infographic] | New Customer & Employee Management | Scoop.it
Email Marketing - Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
Russ Merz, Ph.D.'s insight:
Are You Making the Best Use of Welcome Emails to Engage Consumers? Here's Why It's Important.
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5 Ways Customer Journey Mapping Can Transform Your Business Right Now | CustomerThink

5 Ways Customer Journey Mapping Can Transform Your Business Right Now | CustomerThink | New Customer & Employee Management | Scoop.it
Russ Merz, Ph.D.'s insight:
Know how customer journey mapping can transform your business? Here are 5 ways that may work.
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Five Steps to Service Recovery and Complaint-Handling Success [Infographic]

Five Steps to Service Recovery and Complaint-Handling Success [Infographic] | New Customer & Employee Management | Scoop.it
Customer Relationships - No business is perfect, and sometimes, a product or service fails. So, what's the best way to reach out to customers and handle their complaint?
Russ Merz, Ph.D.'s insight:
Are you happy with how customer complaints are handled by your business? Here are 5 steps you can take to improve complaint handling and minimize lost customers.
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The Top 10 Companies LinkedIn Members Want to Work For

The Top 10 Companies LinkedIn Members Want to Work For | New Customer & Employee Management | Scoop.it
Career Management - Google is the most attractive employer on LinkedIn, in that it does the best job of any major US corporation of attracting and retaining professionals, according to recent researc
Russ Merz, Ph.D.'s insight:
Do you know the top 10 most desirable companies for LinkedIn members seeking employment? See the findings of a recent research study in this article.
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A Helpful Model of the Four Stages of Personalization Maturity

A Helpful Model of the Four Stages of Personalization Maturity | New Customer & Employee Management | Scoop.it
Marketing Strategy - This maturity model can help B2B companies understand the initiatives and deliverables in each phase of personalization maturity.
Russ Merz, Ph.D.'s insight:
Are you happy with the performance of your B2B personalization efforts? Here's a maturity model you can use to assess your program and plan your next moves.
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Why Bad Customer Service Is Burning Your Bottom Line [Infographic]

Why Bad Customer Service Is Burning Your Bottom Line [Infographic] | New Customer & Employee Management | Scoop.it
Customer Relationships - Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience.
Russ Merz, Ph.D.'s insight:
Do you know how bad customer service can burn your bottom line? See this article for some of the ways.
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4 Ways to Model the Buyer's Journey

4 Ways to Model the Buyer's Journey | New Customer & Employee Management | Scoop.it
Each buyer is unique, but they usually have similar journeys. Consider four buyer’s journey models to create relevant content – Content Marketing Institute
Russ Merz, Ph.D.'s insight:
Unsure How to Model Your Customer's Journey? Here are 4 Ways That Might Help.
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B2B Executives Focus on the Customer in Marketing Technology Spend - eMarketer

B2B Executives Focus on the Customer in Marketing Technology Spend - eMarketer | New Customer & Employee Management | Scoop.it
Marketing automation and CRM tools enable a new customer-centric approach
Russ Merz, Ph.D.'s insight:
Are you linking your CRM systems with marketing technology? More B2B executives focus on customer centricity in their marketing technology budgets.
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14 companies seizing data analytics as a business asset

14 companies seizing data analytics as a business asset | New Customer & Employee Management | Scoop.it
Data analytics as a business asset is changing dramatically. Companies are applying data analytics to new problems and making data a driver of innovation.
Russ Merz, Ph.D.'s insight:
Want to turn your data into a business asset? Here are 14 companies doing it with analytics.
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Marketing Hiring Trends for 2016

Marketing Hiring Trends for 2016 | New Customer & Employee Management | Scoop.it
Career Management - Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?
Russ Merz, Ph.D.'s insight:
Looking for a Marketing Job? See this Report on Marketing Hiring Trends for 2016 to See What Skills Employers are Seeking.
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How to master the digital first impression (Infographic) | Netimperative - latest digital marketing news

How to master the digital first impression (Infographic) | Netimperative - latest digital marketing news | New Customer & Employee Management | Scoop.it
With employers taking just three seconds to decide whether they like you, it has become essential to cultivate an online presence that leaves no room for doubt. This new infographic from NeoMam Studios offers a guide to master digital impressions. How you look, what you say and how you behave remain vital tools for jo
Russ Merz, Ph.D.'s insight:
Do you know how to master that digital first impression made to employers? Here are some 7 actions you can take.
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How Gender-Diverse Is the Digital Marketing Industry?

How Gender-Diverse Is the Digital Marketing Industry? | New Customer & Employee Management | Scoop.it
Marketing Strategy - More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.
Russ Merz, Ph.D.'s insight:
How gender diverse is the digital marketing industry? Not very much, but it is getting better according to latest MOZ survey.
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Fred Zimny's curator insight, March 17, 2:40 PM
How gender diverse is the digital marketing industry? Not very much, but it is getting better according to latest MOZ survey.