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Four critical trends for wealth management: Online integration & more

Four critical trends for wealth management: Online integration & more | Cultural Trendz | Scoop.it

 

Online advisors won't kill the financial advisory industry -- but small and medium-sized RIAs may be left for roadkill if they don’t integrate an online model with their personal service offerings.

That’s one of the takeaways from a new report on major wealth management trends by CEB, the Arlington, Va.-based corporate advisory firm.

RIAs with under $1 billion in assets under management may be particularly vulnerable to online-oriented firms such as Personal Capital that provide mobile access to advice, guidance and account information, says Wallace Blankenbaker, a senior director at CEB who helped supervise the report.

“The new models most closely replicate the RIA who uses a custodian platform, but the firms like Personal Capital are putting everything online, making it cheaper and totally transparent,” Blankenbaker says. “I don’t think the big full-service financial firms who provide private banking, lending and insurance are going to be hurt as badly -- but independent wealth managers are going to have to up their tech game.”

The report identifies a few key trends likely to reshape the wealth management industry over the next few years. Among them:

1. 'INDIVIDUALIZED ONLINE EXPERIENCE'


The CEB report distinguishes between the online-only services often dismissed as "robo advisors" and firms like Personal Capital that “offer an individualized advisory experience online and target mass affluent and high-net worth investors.” That latter group is the real threat, the report finds.

Integrating the online and advisor experience to keep up with the competition and better engage clients will be a critical priority for wealth managers in the years ahead, according to the report.

And don't imagine this is a youth-market challenge: A CEB survey of high-net-worth clients found that while Gen X and Gen Y clients most favor a multi-channel experience, the trend toward digital engagement “spans across age groups.”

Specifically, more than 25% of retirees and 44% of baby boomers said they were comfortable with multi-channel access to their advisory firm.

To make digital integration work, wealth managers should emphasize online tracking and explanations of how a client’s personal goals relate to market benchmarks, Blankenbaker suggests.

“You want to make the information they can see and the conversation you’re going to have as relevant as possible,” he explains. “You want the client to see their own goals online, versus just their accounts.

"Real relevancy is establishing what the client’s personal benchmarks are and how they’re doing against them.”

2. AUTOMATED ONBOARDING

As regulatory burdens grow, over three-quarters of wealth management firms surveyed by CEB last year said improving client onboarding -- the process of moving data from front to back office -- is either of critical or high importance.

New record-keeping, reporting and "know your customer" rules have had significant impact on the onboarding process, the study notes. To maximize the efficiency and impact of a compliant client onboarding experience, firms must invest in automating key steps in the process such as compliance and administrative tasks, the report says.

Such automation allows advisors to spend more time on client-facing activities. That's critical, because client satisfaction with account opening is very low, according to a CEB client survey; the firm's research shows that the first six months of a client’s relationship with a firm are when he or she is most likely to expand the relationship.

Firms should centralize the process as much as possible, Blankenbaker says, and try to implement an automated signature process so clients don’t have to make an extra trip to the office.

3. REFOCUS ON PLANNING

This one should be a no-brainer -- but, ironically, because financial planning is seen as cost-inefficient by so many firms, it is probably the “least used product” among wealth managers, Blankenbaker says.

Yet it's also the most important, he adds. And things are changing, according to the report: “Shallow client relationships, low plan penetration and proven benefits from planning are leading firms to redefine financial planning from a peripheral advisory tool to the core experience for clients.”

The benefits of including financial planning for clients include a deeper relationship, more referrals and increased wallet share, says Blankenbaker.

The time-consuming nature of planning has traditionally been a “barrier to return on investment,” the report notes. However, decentralization of standard plan creation, automation, innovation in reporting and simplification of client deliverables are now making financial planning “more efficient and scalable,” according to the report.

4. AVOIDING SPECIALIST TRAPS

Most wealth management firms now have star specialists with technical expertise in areas such as portfolio management or planning, the CEB report notes. Increasingly, however, those specialists will need to be more well-rounded and able to build stronger relationships through client interactions.

“The most important competency in wealth management is having interpersonal skills, not technical expertise,” says Blankenbaker. “The industry is asking specialists to play more client-facing roles and have a more collaborative and client-centric relationship with their colleagues.”

“Strong emotional competencies” are critical for specialists being asked to become more involved in relationship management, the report states.

To insure that wealth managers have emotional intelligence and are able to relate to clients, firms need to reprioritize the way they hire, train and coach employees, according to Blankenbaker.

More personality-based assessments will be needed, he says, as well as training to help wealth managers become consultative and service-oriented.

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Coach hires Stuart Vevers to replace Reed Krakoff as their Creative Director

Coach hires Stuart Vevers to replace Reed Krakoff as their Creative Director | Cultural Trendz | Scoop.it

Meet the new successor. Reed Krakoff's successor as creative director of Coach has just been announced, and the prestigious position goes to Stuart Vevers (who was formerly the creative mastermind behind Loewe) reports WWD. While Krakoff works on his eponymous label, Vevers will be working on Coach's women's and men's designs, brand imagery, and store environments. Before Loewe, he worked at Mulberry (as creative director), Calvin Klein, Bottega Veneta, Givenchy, and Louis Vuitton. He even won the British Council’s Accessory Designer of the Year award in 2006.


"Coach is an exceptional brand and company that I’ve long admired for its rich heritage," Vevers told WWD. "I am excited to drive Coach’s next stage of transformation."

Vevers' start date is TBD. We wish him the best of luck in his new role!

Vilma Bonilla's insight:

This is good news! New creative direction is very necessary for this brand. Style direction is lacking creative appeal of the past! Tassels and constant discounting, really? Not cool.

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Stocks to Watch: Coach over Michael Kors | Barrons.com

By Teresa Rivas Shares of Coach (COH) were recently outperforming the broader market, up 5%; rival Michael Kors (KORS) was outpacing broader stocks’ fall with a 1.1% loss. According to BMO Capital Markets, the stocks are likely to continue this pattern. Analyst John Morris initiated coverage of the two names today, assigning an Outperform rating and $70 price target to Coach and a Market Perform rating and a $65 price target to Michael Kors. As for Coach, Morris writes that he sees the shares as attractively valued at this point, especially as new leadership and merchandise talent should give the brand a shot in the arm. He also notes that he is encouraged by improvements in the company’s fall lineup, and sees the company’s strategic shift to a lifestyle brand as an opportunity to broaden its product mix. Asia is also a robust market and represents “significant international growth prospects,” he writes. By contrast, Morris writes that much of Kors’ upside is already baked into the stock, despite its strong growth. He sees the stock entering a transitional period when margins begin to normalize on slowing brand momentum. Coach is up well over 20% since Barrons.com recommended the shares in February; as of May the shares still looked cheap.
Vilma Bonilla's insight:
I like the new leadership and hope to see an improvement in design as well.
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