Social CRM in Fashion
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Social CRM in Fashion
social media and users, how business use social media to connect with customer, brand prospective, CRM
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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | Social CRM in Fashion | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

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Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Marc Kneepkens's curator insight, June 13, 2013 12:53 AM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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The Most Important Social Media Marketing Platform | Heidi Cohen

The Most Important Social Media Marketing Platform | Heidi Cohen | Social CRM in Fashion | Scoop.it

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business? Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users. Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....


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Jeff Domansky's curator insight, May 23, 2013 1:14 PM

Facebook rules but other social media channels play critical roles when integrated properly.

Alison D. Gilbert's curator insight, May 23, 2013 4:56 PM

I guess I would agree but I sure am glad I don't have to choose.

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Part Two: The Broken Link of Social Customer Service | Social Media Today

Part Two: The Broken Link of Social Customer Service | Social Media Today | Social CRM in Fashion | Scoop.it

art Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences


In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience.

 

The first mile of customer engagement is a post-commerce or post-transaction strategy that invests in an ongoing experience to keep customers happy now and over time. Doing so sparks positive word of mouth and in turn influences decisions the dynamic customer journey that defines the new era of connected consumerism. If in fact getting closer to customers is a key objective, then why do many businesses neglect the first mile of customer experience?

 

In February 2012, American Express published a report that found 46% of U.S. internet users stormed branded social media presences to express frustration about poor experiences.

 

In the American Express study, the results were as telling as they were indicative of how much work it’s actually going to take to transform customer experiences. For the most part, brands miss a majority of activity in the social web whether it’s good or bad. But, if you break it out to the most common engagement opportunities, companies will need to rethink the overall social media strategy and allocation of resources. Social media marketing is just the beginning. Customers aren’t on popular social networks because they’re looking to be entertained by their favorite brands. They’re online to seek and share experiences.

 

Take a look at these numbers for example…

50% – The number of customers seeking an actual response from a company about a service issue.

48% – The percentage of people who praise a company for delivering great service or experience.

47% – The influence factor of your customers who share information about service and experiences with a wider audience.

46% – Those who vent frustration about a poor service or experience.

43% – The amount of customers asking others how to have better experiences.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 10, 2013 1:52 PM

Great article, I like the point that customers don't just see your business or brand as your store front any longer, but now because of Facebook and Twitter profiles, businesses need to respond to followers where they are.


A few days ago I tweeted about a problem that I was having with a company and included their twitter username in my post. So far I've received no reply or direct message from them. Sad because this is from a company who has this statement on the front page.


"Join the Conversation Today.


Keep up the conversation beyond the checkout. Come say hello on Facebook, LinkedIn, Google+ and Twitter  where we share company news, giveaways, and much more.  We always welcome your feedback."

The Sales Management Association's curator insight, May 15, 2013 12:17 PM

The second in a two-part blog series by SocialMedia Today on social media's role in fostering a customer-centric business. This resource provides very useful insight on how to leverage social networks to better understand serve customers or clientelle.

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Social Media for Business: You Must Know Your Audience | The Marketing Nut

Social Media for Business: You Must Know Your Audience | The Marketing Nut | Social CRM in Fashion | Scoop.it
A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
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The First Mile: The Broken Link of Social Media Customer Service - Brian Solis

The First Mile: The Broken Link of Social Media Customer Service - Brian Solis | Social CRM in Fashion | Scoop.it
The First Mile: The Broken Link of Social Media Customer Service http://t.co/jMPedy8Peb
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10 Ways to Reach More People With Social Media

10 Ways to Reach More People With Social Media | Social CRM in Fashion | Scoop.it
Figuring out how to reach more people with social media can be frustrating for small business owners.

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Frederique Niel's curator insight, April 30, 2013 11:26 AM

Quality is more important than quantity...

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5 Reasons Why You Need An Integrated Social Business Strategy | Our Social Times - Social Media Consultancy and Social Media Training

5 Reasons Why You Need An Integrated Social Business Strategy | Our Social Times - Social Media Consultancy and Social Media Training | Social CRM in Fashion | Scoop.it

...just because you’re using social media for business, that doesn’t make you a “social business”. Far fewer companies have applied the principles of social networking throughout their business; in many cases the Facebook and Twitter presence is just a Social Façade, a marketing layer that aims to disguise that in the rest of the company it’s the same old anti-social business as usual. Of course, there’s absolutely nothing wrong with using social media as a marketing channel. But to see social solely for this purpose means missing out on much wider potential benefits. A report by McKinsey Global Institute in July 2012 claims that “while 72% of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.”...


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Jeff Domansky's curator insight, April 30, 2013 1:46 PM

There's more to being a "social business" than just being on Facebook, Twitter and Pinterest.

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Social Media Management and the Myth that "Anyone Can Do It"

Social Media Management and the Myth that "Anyone Can Do It" | Social CRM in Fashion | Scoop.it
Whilst awareness is at an all time high, many businesses wrongly regard social media as 'easy' to do, after all, what skill does it take to make a status update?
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Why Social Media Marketing Is More Effective Than PR | Social ...

Why Social Media Marketing Is More Effective Than PR | Social ... | Social CRM in Fashion | Scoop.it
If you're a small or mid-sized business, just say no to traditional PR: use social media to share relevant, provocative articles targeted to your ideal customer.
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6 Ways Social CRM Strategies will Increase Lead Generation in 2013

6 Ways Social CRM Strategies will Increase Lead Generation in 2013 | Social CRM in Fashion | Scoop.it
Social for CRM (Customer Relationship Management) or social CRM is a mutually beneficial and highly engaging business strategy that strengthens cloud-based communities, business organisations and their relationships with customers by creating new...
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12 Types Of Social Media Users – infographic | ...

12 Types Of Social Media Users – infographic | ... | Social CRM in Fashion | Scoop.it
Sharla Shults's insight: There Are 12 Types Of Social Media Users – Which One Are You? (TY for the RT http://t.co/SgZSB4yZnv @JustClancy)
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it highlights different types of consumer who are using social media, that could give an insight about the level of engagement with the organization. 

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5 hot social media tools - Ragan

5 hot social media tools - Ragan | Social CRM in Fashion | Scoop.it
These platforms can help brand marketers seeking to engage audiences and key online voices, as well as monitoring conversations and other mentions.

 

Condensed...

 

Though the perfect solution will vary from brand to brand, here are my five top social media marketing tools:

1. Socialbakers Analytics Pro

2. Simply Measured

3. Brandwatch

4. Commun.it

5. GroupHigh

 

On a budget? Here are a few social media marketing tools with completely free versions:

Wildfire Social Media MonitorSocialBroSocial Crawlytics
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marketingIO's curator insight, May 22, 2013 9:07 AM

Love the fact that the author recommends free tools!


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Half Pint Pro's curator insight, May 24, 2013 12:15 AM

Interesting tools!

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When Did Social Media Lose Its Way?

When Did Social Media Lose Its Way? | Social CRM in Fashion | Scoop.it

Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...


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Pedro Moura's curator insight, May 15, 2013 10:23 AM

Para pensar sobre os usos das redes sociais.

Salmajane's curator insight, May 15, 2013 11:38 AM

Companies seem to always end up ruining the personal touch and authenticity of the internet with their zombified fake posts and webpages. Have you also noticed that more and more people who respond to certain blogs do so for the social media value of it to their business rather than to truly share and connect.  I often think about that when I respond to a post, am I adding value with this post? On the other hand, it's probably helpful to the blogger for there to be many comments in terms of SEO and third party validation. When people see a lot of comments, the blog post tends to appear more interesting and may prompt more people to then read it.  

Jeff Domansky's curator insight, May 15, 2013 3:47 PM

This was a really thoughtful post or anyone new to social media or veterans of social media to want a fresh point of view.

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Social media versus knowledge management - Gartner Blog Network

Social media versus knowledge management - Gartner Blog Network | Social CRM in Fashion | Scoop.it
Social media and knowledge management may seem to be the same thing based on their basic characteristics, but in reality they are different. I am not going to argue that one is better than the other, playing that type of ...
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Accounting CRM Can Improve Sales for Small Business [Infographic]

Accounting CRM Can Improve Sales for Small Business [Infographic] | Social CRM in Fashion | Scoop.it
CRM apps manages customer data from a variety of sources and displays it in one screen – you won’t have to leave your browser window.

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marketingIO's curator insight, April 10, 2013 10:09 AM

We know: what's the connection with marketing automation? Two things: (1) too good of a graphic to pass up presenting to you, and (2) interesting notion on tying Accounting software with CRM which is in effect tied to MAP. We can see how there's a logical connection that could lead to the use of triggered emails from your MAP.


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Michelle Merritt, MS's curator insight, April 10, 2013 11:25 AM

This is a nice integration concept, allowing small businesses to streamline information processes and integrate accounting apps with their CRM for greater efficiency, communication and actionable insights. I especially appreciate that this infographic includes the "social listening" aspect of CRM.

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Social CRM - are we there yet?

Social CRM - are we there yet? | Social CRM in Fashion | Scoop.it
RT @AnitaHolley: 61% of customers wish to use #Social Media for customer service - are you ready? http://t.co/TCfpcNd2Ng #bizitweet #bizRT RT
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Social Media : An effective tool for Knowledge Management?

Social Media : An effective tool for Knowledge Management? | Social CRM in Fashion | Scoop.it
The
knowledge economy is playing an increasingly important role in the globalized
economy. Knowledge and information are valuable commodities that give companies
an edge over competitors.

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'John L Evans''s curator insight, April 28, 2013 10:44 AM

#EAv (e)LOCRIS @LOCRIS | 

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What the SEC’s Social Media Decision Means for Enterprises -

What the SEC’s Social Media Decision Means for Enterprises - | Social CRM in Fashion | Scoop.it
The U.S. Securities and Exchange Commission announced that US companies can post business information on social networks, if investors are made aware.
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