Social CRM
Follow
Find
116 views | +0 today
 
Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
onto Social CRM
Scoop.it!

Don’t Make These Mistakes With Cloud CRM Solutions

Don’t Make These Mistakes With Cloud CRM Solutions | Social CRM | Scoop.it

Many companies cannot capture the promised benefits if they do not have certain prerequisites within their own skill sets, such as the right developer talent and governance model to work in an agile, iterative approach that leading organizations use to be successful. So don’t make these mistakes:

 

Trying to develop the “perfect” solution. Cloud CRM brings increased agility and flexibility, making it easier for organizations to tweak and upgrade the system after it is deployed. Unlike in the past, organizations don't have to deploy the perfect CRM solution all at once. Instead, they can deploy a “good-enough” system at first — as long as it is positioned so that the organization can quickly iterate and add improvements after deployment.Spending too long on key decision points. Be prepared to make decisions quickly in order to drive development sprints, iterate quickly, and plan on the fly.  In order to achieve this, organizations must establish governance boards and project teams that represent interests from across the organization and have decision-making power to approve development plans and changes.Not using information worker personas to guide development cycles. End user personas — similar to marketers' personas for consumer segmentation — are high-level overviews that illustrate how and why a typical user in a specific job role uses the CRM system and what benefits that user will receive from it.Not having the right skill sets. Skilled business analysts (BAs) will become increasingly important as solution governance makes the shift from a focus on application installation to a business-centric process improvement.

If you like this scoop, please RT, Post, Share. More scoops like this at http://www.scoop.it/t/the-marketing-automation-report


Via iNeoMarketing, Neal Shen
John Clinton's insight:

The worst thing you can do when developing a CRM is making it so complicated, ugly, or annoying that no sales team would ever want to use it. It's been proved time and time again with the big CRM players who consistently hemorrhage users

more...
Neal Shen's curator insight, May 4, 2013 11:27 AM

I  totally agree, the most important part of CRM  is to  serve efficiently customer needs. The ideal CRM must provide the best sevice for the customers. When the company adopt CRM software, there are lots of facts  needed to consider.

Your new post is loading...
Your new post is loading...
Rescooped by John Clinton from Business Improvement
Scoop.it!

5 Ways to Turn Customer Complaints into Business Ideas

5 Ways to Turn Customer Complaints into Business Ideas | Social CRM | Scoop.it

Via Daniel Watson
John Clinton's insight:

Interesting ideas.  It is good way to turn the negative tings into positive tings.  Complaints from customers may hide a new business or venture

more...
Daniel Watson's curator insight, June 30, 9:04 AM


Customers determine the fate of every business, and business owners who pay scant attention to customer complaints, need to re-examine their approach for the long term good of their business


Businesses that not only effectively address customers problems, but  also delve deeper into what other needs the customer may have, can uncover new business ideas and opportunities.


This excellent article, suggests that business owners should see customer complaints as opportunities rather than problems, and it offers five ways that business owners can utilise customer complaints to uncover new business ideas.

Nick Davies's curator insight, July 1, 4:30 AM

Make a mistake, with a client but handle the aftermath well and you can gain a thoroughly loyal customer. I

joellemillery's curator insight, July 2, 6:55 PM

that's what service means..

Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
Scoop.it!

The Value of Enterprise Specific “Social Data” - Social Data within Social Customer Relationship Management (Social CRM) (Oracle Social Spotlight)

The Value of Enterprise Specific “Social Data” - Social Data within Social Customer Relationship Management (Social CRM) (Oracle Social Spotlight) | Social CRM | Scoop.it

Via Fred Zimny, Neal Shen
John Clinton's insight:

This is where social CRM tools play a key role. They enable merchants to stay connected to customers using social channels, which can lead to increased sales and more satisfied customers.

more...
John Clinton's comment, May 10, 2013 10:45 AM
This is where social CRM tools play a key role. They enable merchants to stay connected to customers using social channels, which can lead to increased sales and more satisfied customers.
Yu Ji's curator insight, May 11, 2013 5:28 AM

Six steps to help your business implement a Social CRM approach at the first stage!! Clear and simple to follow!

David Lacroix's curator insight, May 21, 7:29 AM

How to leverage social data to better build a brand loyalty

Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
Scoop.it!

Exceptional Customer Service Most Important Aspect of Customer Loyalty, According to New Survey of Loyalty Marketing Professionals | Loyalty360.org

Over 50 percent of loyalty marketers identify exceptional customer service as the most important aspect of customer loyalty programs geared towards affluent consumers, according to a recent survey conducted by Affinion Loyalty Group and VIPdesk.

Via Neal Shen
more...
Neal Shen's curator insight, May 6, 2013 5:00 AM

According to a recent survey by Affinion Loyalty Group and VIPdesk, one of most important custmer loyalty is exceptional customer service. This airtcle introduce how Affinion Loyalty Group work to obtain the result, but it is show how we can do to imporve customer service.

In my opinion, CRM expecially Social CRM is good tool to improve customer.

the following picture shows how Social CRM work  to improvie customers service

file://localhost/Users/shenrangning/Desktop/ShelpleyFigure1.jpg

Scooped by John Clinton
Scoop.it!

3G WebMedia - A Record-Breaking Digital Marketing Company

"3G WebMedia" The Company was incorporated on May 1, 2010 as 3G WebMedia and converted best Indian's online classifieds industry in Digital Marketing, Online...
more...
No comment yet.
Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
Scoop.it!

Don’t Make These Mistakes With Cloud CRM Solutions

Don’t Make These Mistakes With Cloud CRM Solutions | Social CRM | Scoop.it

Many companies cannot capture the promised benefits if they do not have certain prerequisites within their own skill sets, such as the right developer talent and governance model to work in an agile, iterative approach that leading organizations use to be successful. So don’t make these mistakes:

 

Trying to develop the “perfect” solution. Cloud CRM brings increased agility and flexibility, making it easier for organizations to tweak and upgrade the system after it is deployed. Unlike in the past, organizations don't have to deploy the perfect CRM solution all at once. Instead, they can deploy a “good-enough” system at first — as long as it is positioned so that the organization can quickly iterate and add improvements after deployment.Spending too long on key decision points. Be prepared to make decisions quickly in order to drive development sprints, iterate quickly, and plan on the fly.  In order to achieve this, organizations must establish governance boards and project teams that represent interests from across the organization and have decision-making power to approve development plans and changes.Not using information worker personas to guide development cycles. End user personas — similar to marketers' personas for consumer segmentation — are high-level overviews that illustrate how and why a typical user in a specific job role uses the CRM system and what benefits that user will receive from it.Not having the right skill sets. Skilled business analysts (BAs) will become increasingly important as solution governance makes the shift from a focus on application installation to a business-centric process improvement.

If you like this scoop, please RT, Post, Share. More scoops like this at http://www.scoop.it/t/the-marketing-automation-report


Via iNeoMarketing, Neal Shen
John Clinton's insight:

The worst thing you can do when developing a CRM is making it so complicated, ugly, or annoying that no sales team would ever want to use it. It's been proved time and time again with the big CRM players who consistently hemorrhage users

more...
Neal Shen's curator insight, May 4, 2013 11:27 AM

I  totally agree, the most important part of CRM  is to  serve efficiently customer needs. The ideal CRM must provide the best sevice for the customers. When the company adopt CRM software, there are lots of facts  needed to consider.

Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
Scoop.it!

The future of loyalty is social | News | Marketing Week

The future of loyalty is social | News | Marketing Week | Social CRM | Scoop.it
Brands are turning to social media platforms to bring the traditional loyalty model in line with the growing consumer demand for social recognition, personal relevance, intimacy and immediacy.

Via Neal Shen
John Clinton's insight:

Loyalty schemes must not only be social but mobile. How is the mobliablity?

more...
Neal Shen's comment, May 14, 2013 11:19 AM
Interesting question, the advent of the smart phone have great influence on marketing.
O Sha's curator insight, May 16, 2:05 PM

Interesting. What will happened if customers and company have different thoughts´╝č

David Lacroix's curator insight, May 19, 3:07 PM

Brands are more and more turning into social media platforms more than a single product: here are new ways to build brand loyalty 2.0!

Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
Scoop.it!

define relationship marketing

define relationship marketing | Social CRM | Scoop.it

Via christine hermosi, Neal Shen
John Clinton's insight:

CRM is tool for relationship marketing. How use CRM to improve the relationship marketing is key issue for company

more...
Neal Shen's curator insight, May 8, 2013 5:23 AM

What the relationship between rlationship marketing and CRM?  

 

Thechnology has given way to the development of CRM software and process that have made it possible for companies to achieve benefit. Many confuse relationship marketing with CRM. In fact, CRM is the tool used by relationship marketing practitioners.

 

How about the future of relationship marketing?

 

It is still the future of marketing. The only different thing is that the development of technology may change the tools of relationship marketing. 

the relationship marketing effect the benefit of compamies for the long term  .



Neal Shen's comment, May 8, 2013 3:43 PM
Understanding how to use them can help you grow your business. Though they're different, implementing both of these concepts can help you to establish mutually beneficial relationships with customers, which in turn leads to long-term repeat business.
David Keith's comment, May 8, 2013 3:46 PM
I agree
Scooped by John Clinton
Scoop.it!

The CRM Alliance is Your #1 Source for ACT! CRM and Swiftpage E ...

CRM and provides businesses digital marketing solutions and innovative marketing services such as email marketing, social media sharing and lead qualifier tools that are designed to make business marketing easier.
more...
No comment yet.
Scooped by John Clinton
Scoop.it!

2013 CRM Market Share Update: 40% Of CRM Systems Sold Are ...

2013 CRM Market Share Update: 40% Of CRM Systems Sold Are ... | Social CRM | Scoop.it
Worldwide CRM software spending by subsegment shows Customer Service and Support leading all categories with 36.8% of all spending in 2012 ($6.6B), followed by CRM Sales (26.3%, $4.7B), Marketing (includes marketing automation) (20 %, $3.6B) and...
more...
No comment yet.
Rescooped by John Clinton from CRM (Customer Relationship Management) & Customer Loyalty
Scoop.it!

Whats next for loyalty in 2013

Whats next for loyalty in 2013 | Social CRM | Scoop.it
Loyalty Marketing thoughts and musings ... Within loyalty, when we talk about terms like gamification and how these are changing the face of loyalty, most commentary is about the mechanics. However what gamification is ...

Via Jacob Kimber, Neal Shen
John Clinton's insight:

user experience is important 

more...
Neal Shen's curator insight, May 2, 2013 3:01 PM

User experience is important in all interactions, it's not just about online or digital experiences. Increasingly the user experience is what sets us apart from competitors.  Making things easy, engaging, responsive, fun and useful is critical.Totally agree that Smartphones are the way forward.