Pour fidéliser leurs clients, les entreprises disposent de nombreux leviers. CRM, data, programmes relationnels, réseaux sociaux, service client, etc., les outils ne manquent pas et vont bien au-delà du simple programme relationnel.
Avec les nouvelles technologies, on cherche souvent de la complexité là où finalement le client veut au contraire que ca soit de plus en plus simple. La technologie ne doit pas être utilisée comme gadget mais comme un service qui crée de la valeur ajoutée dans la relation entre une marque et un consommateur.
How to manage customer relationship management with grace.
Whether you're just launching or in your third year of business, you won't succeed without loyal customers and brand ambassadors. Customer relationships and feedback are essential, but you need to understand how to toe the line between respectfully receiving feedback and giving in to every request. The customer might always be right, but as Steve Jobs is notorious for saying, customers don't know what they want until they see it.
Dans un contexte de mutation de la relation client latente depuis une dizaine d’années et qui s’accélère sous l’impulsion de consommateurs adoptant toujours plus vite les innovations, les annonceurs doivent repenser leur CRM.
Pacific Conferences Presents the First Social CRM Conference in Singapore MENAFN.COM Singapore, Jan 10, 2014 (Menafn - ACN Newswire via COMTEX) --The worldwide explosion of social media usage has led to businesses feeling extreme pressure to be...
There are two major considerations to bear in mind before deciding whether your company is ready for social CRM – the fact that it is a very public form of communication, and that it serves a company best as an initiator of conversations.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.