Robin Good: Neil Patel at SEOMoz says it right:
"...nearly half of what determines the rank of your site is based upon the types of links driving to your site."
And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs.
In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it.
Here an excerpt of the ten key points he discusses:
Rule 1: Write content that attracts Editorial In-content Links
Rule 2: Fix other people’s broken links
Rule 3: Create a desirable image library
Rule 4: Offer to write a column or do a guest post
Rule 5: Go to where your target audience hangs out
Rule 6: Fill gaps in content
Rule 7: Contact big media at the right time
Rule 8: Approach government or education sites
Rule 9. Buy links without penalty
Rule 10: Know the difference between a good and a bad site"
For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples.
Via Robin Good, Social Council