Social Corporate Communication
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Social Corporate Communication | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer, Guillaume Decugis
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Guillaume Decugis's curator insight, January 9, 2014 11:44 AM
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

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How to Turn Your Brand Into a Media

How to Turn Your Brand Into a Media | Social Corporate Communication | Scoop.it
This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.

While we've now seen the power of brand content, it remains very hard for even the largest brands to implement successfully.
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Rescooped by Sebastian Werner from Social Business Digest by caro
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Carsten Rossi: Positionspapier Kommunikaton 2.0

Carsten Rossi: Positionspapier Kommunikaton 2.0 | Social Corporate Communication | Scoop.it
Positionspapier zum Thema Kommunikation 2.0 von Carsten Rossi. Das Positionspapier gehört zum Management 2.0 MOOC. Nähere Informationen zum MOOC unter http://mgmt20.de

Via Dr.-Ing. Carsten Rose
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Why You Need to be on Social Media

Why You Need to be on Social Media | Social Corporate Communication | Scoop.it
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun.
Sebastian Werner's insight:

Kann ich nur unterschreiben!

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10 Social Media Marketing Trends in 2014 - Talkwalker Blog

10 Social Media Marketing Trends in 2014 - Talkwalker Blog | Social Corporate Communication | Scoop.it

Da 2014 neue Netzwerke, immer kreativere Marketingkonzepte und innovativere Formate ans Tageslicht rufen wird, haben wir einige echte Experten nach ihren Einschätzungen gefragt.

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Using Social Media As A Public Relations Tool: Interview With Allie ...

Using Social Media As A Public Relations Tool: Interview With Allie ... | Social Corporate Communication | Scoop.it
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relat.
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