Social Content Marketing
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Social Content Marketing
Looking for the intersection where PR, word-of-mouth, social and content marketing meet without losing my mind.
Curated by Chris Aarons
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[FREE REPORT] Gartner's 2013 Social Marketing Survey Finding: Content Creation Fuels Social Marketing

[FREE REPORT] Gartner's 2013 Social Marketing Survey Finding: Content Creation Fuels Social Marketing | Social Content Marketing | Scoop.it
Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets.

 

Overview

ImpactsForty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.RecommendationsBalance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards.
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marketingIO's curator insight, March 28, 2013 12:30 PM

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Clear Evidence that Content Marketing is a Force to Be Reckoned With

Clear Evidence that Content Marketing is a Force to Be Reckoned With | Social Content Marketing | Scoop.it
Interest in content marketing is growing in the venture capitalist community, but are other marketing-focused organizations starting to strain under the weight of competition from owned media strategies?
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Content Marketing Minds: Empowering the Ultimate Content Creation Team

Content Marketing Minds: Empowering the Ultimate Content Creation Team | Social Content Marketing | Scoop.it
Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce.
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Top 7 Videos on Social Business and Enterprise Social Networks [VIDEOS]

Top 7 Videos on Social Business and Enterprise Social Networks [VIDEOS] | Social Content Marketing | Scoop.it
Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN’s) and their value proposition is often complicated.
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How Surveys Can Help You Create More Effective Content Marketing

How Surveys Can Help You Create More Effective Content Marketing | Social Content Marketing | Scoop.it
If you want to assess your success at producing effective content marketing, you need useful, actionable feedback about it. That means you need to know what people think about your content. Surveys are an invaluable way to find out.
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Email Marketing: How to Write Subject Lines That Get Clicks

Email Marketing: How to Write Subject Lines That Get Clicks | Social Content Marketing | Scoop.it
If you don't grab customers with your subject line, you've lost them. Check out these pointers for crafting one that makes people click. Think you know email marketing backwards and forwards?
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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers | Social Content Marketing | Scoop.it
The one constant running through every content marketing program is content creation. Like many of us, you likely ask yourself, “What tactics should I use, and how can I execute them?
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After a Social Media Fail: 7 Questions to Put You Back On Track

After a Social Media Fail: 7 Questions to Put You Back On Track | Social Content Marketing | Scoop.it
Whether your company has been in business for over 10 years or your business has just bloomed, in order to set up the most engaging social media marketing campaign, there are a few elements you need to consider.
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3 Top Influencer Marketing Campaigns of 2013 and Lessons Every Marketer Can Learn from Them

3 Top Influencer Marketing Campaigns of 2013 and Lessons Every Marketer Can Learn from Them | Social Content Marketing | Scoop.it
Nikon wanted to do something a little different during Warner Music Group’s 2013 SXSW Music Residency this summer. So rather than just record all of the great musical performances, they put the camera into the hands of their fans.
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What's Most Important to B2B Customers? (Hint: Not Content Marketing)

What's Most Important to B2B Customers? (Hint: Not Content Marketing) | Social Content Marketing | Scoop.it
According to a recent research study and survey conducted by McKinsey, of 700 global executives, corporate messaging may be having little impact on evaluation and purchase decisions.
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Vastly Improving Your Content Marketing

Vastly Improving Your Content Marketing | Social Content Marketing | Scoop.it
In many situations in life, the less you say, the more effective your words will be. That especially applies to your content marketing technique.
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Create Great Content? How to Get More From it Through Repurposing

Create Great Content? How to Get More From it Through Repurposing | Social Content Marketing | Scoop.it
Developing new materials for content marketing requires a great deal of effort, from coming up with an idea and researching the topic to content creation and promotion.
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8 reasons word-of-mouth marketing should be on everyone's lips | Marketing ... - Marketing magazine Australia (blog)

8 reasons word-of-mouth marketing should be on everyone's lips | Marketing ... - Marketing magazine Australia (blog) | Social Content Marketing | Scoop.it
8 reasons word-of-mouth marketing should be on everyone's lips | Marketing ...
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7 Ways to Get Bloggers Buzzing About Your Brand

7 Ways to Get Bloggers Buzzing About Your Brand | Social Content Marketing | Scoop.it
It’s no secret that customers trust word-of-mouth above corporate advertising: according to Nielsen, 92% of consumers trust peer recommendations and only 53% trust content that you create and post on your website.
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12 Killer Social Media & Content Marketing Blog Posts from 2013

12 Killer Social Media & Content Marketing Blog Posts from 2013 | Social Content Marketing | Scoop.it
Metro statue from a recent trip to Moscow This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday month!
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Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle | Social Content Marketing | Scoop.it
According to the B2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing, and only 9 percent consider their efforts as “very effective.” Although we are not sure what...
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How to Use LinkedIn's Advanced Search Feature to Find Prospects [VIDEO]

How to Use LinkedIn's Advanced Search Feature to Find Prospects [VIDEO] | Social Content Marketing | Scoop.it
LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.
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The science behind word-of-mouth that ignites customer referrals ...

The science behind word-of-mouth that ignites customer referrals ... | Social Content Marketing | Scoop.it
word-of-mouth-customer-referrals-on-social-media People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving ...
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How are B2B Marketers Finding Success? [INFOGRAPHIC]

How are B2B Marketers Finding Success? [INFOGRAPHIC] | Social Content Marketing | Scoop.it
According to new report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America, published by MarketingProfs and Content Marketing Institute, 73% of B2B marketers are creating more content than they did last year and 58% of B2B marketers...
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3 Tools to Help You Find Influencers in Social

3 Tools to Help You Find Influencers in Social | Social Content Marketing | Scoop.it
Influencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it.
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6 New Google Analytics Features for Marketers

6 New Google Analytics Features for Marketers | Social Content Marketing | Scoop.it
Do you use Google Analytics to help you make marketing decisions? Are you familiar with the latest changes in Google Analytics?
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The Importance of Influencers

The Importance of Influencers | Social Content Marketing | Scoop.it
Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media.
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9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]

Good content comes in part from good editing, so you need an editor to ensure that what you’ve written is clear and to the point.
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3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes | Social Content Marketing | Scoop.it
So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling.
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31 Top Marketers Agree: It’s Time to Rethink Your Content Marketing – Free 214 Page eBook from Linkdex

31 Top Marketers Agree: It’s Time to Rethink Your Content Marketing – Free 214 Page eBook from Linkdex | Social Content Marketing | Scoop.it
Post Sponsored by Linkdex Starting as a public relations firm with SEO skills in 2001, we’ve always had to create content for clients whether it was press releases, newsletters, case studies or graphics and diagrams for newsrooms and events.
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Want to Find Brand Ambassadors? Start with Your Employees

Want to Find Brand Ambassadors? Start with Your Employees | Social Content Marketing | Scoop.it
The 2012 Edelman Trust Barometer, a trust and credibility survey, found that regular rank-and-file company employees have more credibility than executives.
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