Social, Content, Hacking
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Social, Content, Hacking
My personal daily notes on social, hacking and much more
Curated by Stefano Lena
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What High-Impact Social Media Metrics Should You Be Worried About?

What High-Impact Social Media Metrics Should You Be Worried About? | Social, Content, Hacking | Scoop.it
Social media metrics offer insight into what's working. Learn which social media metrics provide the most value as part of an inbound marketing plan.
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Does URL Structure Even Matter? A Data Driven Answer

Does URL Structure Even Matter? A Data Driven Answer | Social, Content, Hacking | Scoop.it
URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried ma
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6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog

6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog | Social, Content, Hacking | Scoop.it
Good Internet marketers know their SEO content strategy needs to be evaluated every so often in order to remain effective. Here's what to look at in 2015.
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Content Marketing: What Numbers Should Be Important To You?

Content Marketing: What Numbers Should Be Important To You? | Social, Content, Hacking | Scoop.it
Content marketing and inbound marketing come with a number of key metrics to evaluate performance. Find out which numbers you should be tracking.
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5 trends that could change how businesses use social media in 2015

5 trends that could change how businesses use social media in 2015 | Social, Content, Hacking | Scoop.it
2015 is the year that the impact of social media on business is impossible to ignore. Here’s a look at what the year ahead holds for businesses:
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10 Rules to Being VP of Marketing at a Startup | OpenView Labs

10 Rules to Being VP of Marketing at a Startup | OpenView Labs | Social, Content, Hacking | Scoop.it
From aligning with sales to building a team, here are 10 commandments for surviving and succeeding in one of the most challenging roles in tech: VP of Marketing.
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4 Ways to Make Your Website a Lean Mean Conversion Machine

4 Ways to Make Your Website a Lean Mean Conversion Machine | Social, Content, Hacking | Scoop.it
Want more conversions? Here are four ways to design efficient webpages that will support the decision-making process of the brain and help your visitors convert.
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5 Steps to Mind Map Your Content and Increase Its Reach

5 Steps to Mind Map Your Content and Increase Its Reach | Social, Content, Hacking | Scoop.it
Don’t be done after you publish a piece of content. Create a map to leverage your new content so it reaches your target audience with the biggest impact possible. Get started today with this five-step mapping process.
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The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan | Social, Content, Hacking | Scoop.it
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.
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3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy | Social, Content, Hacking | Scoop.it
Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
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The ABCs of Landing Pages That Work [Infographic] - Copyblogger

The ABCs of Landing Pages That Work [Infographic] - Copyblogger | Social, Content, Hacking | Scoop.it
Learning how to create landing pages that convert is a smart way to help you build your career online. Start today with the ABCs of landing pages that work.
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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | Social, Content, Hacking | Scoop.it
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing
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5 Steps to Reduce Frustration and Create Effective Content Workflows

5 Steps to Reduce Frustration and Create Effective Content Workflows | Social, Content, Hacking | Scoop.it
Content quantity or quality doesn’t mean much without consistency. Your audience should know what to expect and when to expect it. However, producing content on a regular basis can feel like a Herculean task. To combat that frustration, create a visible, repeatable workflow, and here’s a step-by-step process to help you do it.
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Scalable Content Marketing Operations | OpenView Labs

Scalable Content Marketing Operations | OpenView Labs | Social, Content, Hacking | Scoop.it
Kapost Senior Director of Content Marketing Jesse Noyes shares his four-step process for establishing scalable content marketing operations.
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13 Ways to Use Facebook for Personal Branding

13 Ways to Use Facebook for Personal Branding | Social, Content, Hacking | Scoop.it
“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.”


I thought it was a bit of an over
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Inbound Marketing: Getting On The 1st Page Of Google In Just 6 Days

Inbound Marketing: Getting On The 1st Page Of Google In Just 6 Days | Social, Content, Hacking | Scoop.it
Inbound marketing uses your blog articles to drive visitors to your website. Then, inbound marketing uses conversion strategy to turn them into leads.
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The 5 Pillars of Successful Content Marketing

The 5 Pillars of Successful Content Marketing | Social, Content, Hacking | Scoop.it
Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.
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How To Design Facebook Ad Images Like a Pro

How To Design Facebook Ad Images Like a Pro | Social, Content, Hacking | Scoop.it
Learn the 4 elements every high-converting Facebook ad image must possess and a FREE tool that makes it dead simple to create them for yourself.
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Portrait of a Content Marketer: More Than a Marketer [Infographic]

Portrait of a Content Marketer: More Than a Marketer [Infographic] | Social, Content, Hacking | Scoop.it
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.
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My Shortcut For Landing 24 Raving Reviews From Top Tech Founders & VCs

My Shortcut For Landing 24 Raving Reviews From Top Tech Founders & VCs | Social, Content, Hacking | Scoop.it
Need to request a favor from incredibly busy and important people? Here's how I made it super easy for them to help me.
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How to Create Differentiation Through Social Media

How to Create Differentiation Through Social Media | Social, Content, Hacking | Scoop.it
Can people separate you from your competition? Four ways you can distinguish your company and create differentiation through social media.
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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Social, Content, Hacking | Scoop.it
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
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4 Website Tweaks that Increase Funnel Conversion Rate

4 Website Tweaks that Increase Funnel Conversion Rate | Social, Content, Hacking | Scoop.it
What role does your website play in your funnel conversions? Use these 4 critical website elements to support your landing pages and funnels.
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Growth Hacking: Using Experiential Marketing to Enrich Your Business | LinkedIn

Growth Hacking: Using Experiential Marketing to Enrich Your Business | LinkedIn | Social, Content, Hacking | Scoop.it
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