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Six 'Megatrends' That Will Shape The Future Of Digital Media

Six 'Megatrends' That Will Shape The Future Of Digital Media | Social Content Creation | Scoop.it

A careful look at the forces shaping how people are creating and sharing digital media today, and perhaps even more importantly, what the world of digital media will look like in the coming years.


Via Kenneth Mikkelsen, HR Trend Institute, David Hain, Ricard Lloria
Nick Peperell's insight:

Now we are both content creators and consumers so how do we create standout for greater reach?

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7 Social Media Trends for 2014

7 Social Media Trends for 2014 | Social Content Creation | Scoop.it
This week I had the opportunity to follow an interesting webinar organized by eMarketer that gave an overview about the Social Media Trends for 2014.
Nick Peperell's insight:

Is social commerce growing and what abou the future of 'promoted pins'?

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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Social Content Creation | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…

 

From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss, Gordon Gower, Randy Hilarski
Nick Peperell's insight:

The art of science for getting content shared!

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Jeff Domansky's curator insight, October 3, 2013 1:47 PM

This infographic is a useful exploration of content and timing for best results in your social media programs. Tthehanks to Lauren Moss for sharing.

Paul Reichman's curator insight, October 3, 2013 5:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 11:35 AM

add your insight...

 
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Content Marketing

Defense contractors who use content marketing can raise awareness quickly, generate leads, increase website traffic and close more sales.

Nick Peperell's insight:

Some useful insights here whne planning your social content marketing!

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IFTTT Brings Twitter Triggers Back!

IFTTT Brings Twitter Triggers Back! | Social Content Creation | Scoop.it
Do you use IFTTT to be more productive on the Web? After Twitter changed its API and best practices, IFTTT could no longer support its old set of Twitter Triggers. Starting today, however, Twitter Triggers are back on IFTTT!

Via Gladys Pintado
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Which Social-Media Platforms Should Brands Use?

Which Social-Media Platforms Should Brands Use? | Social Content Creation | Scoop.it
Platforms that allow sharing of visual media work are most effective. (troppi brand ignorano le top social platforms.
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Content Marketing Vs Social Media Marketing: The Low Down

Content Marketing Vs Social Media Marketing: The Low Down | Social Content Creation | Scoop.it
What is the difference between content marketing and social media marketing? Is content marketing really a hot new marketing method? Find out here!

Via massimo facchinetti
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Content Authority - The Future of Google Content Marketing - Anders Pink

Content Authority - The Future of Google Content Marketing - Anders Pink | Social Content Creation | Scoop.it
Word of Warning Google is increasingly focused on content authority and if your content strategy doesn’t create authoritative content you risk losing out significantly in the next series of Google updates.
Nick Peperell's insight:

The future components of content marketing? Author rank and more..

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26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner

26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner | Social Content Creation | Scoop.it
Social media tips: how to strengthen the impact of the content you create and generate the buzz you’re looking for. (26 Tactics, Tools and Tips to Create a Strong Social Media Content ...
Nick Peperell's insight:

Point 7 is an interesting one around digging into Google socail analytics. This reveals some interesting pathways!

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Social media is an underused opportunity for luxury brands - The Guardian (blog)

Social media is an underused opportunity for luxury brands - The Guardian (blog) | Social Content Creation | Scoop.it
The Guardian (blog) Social media is an underused opportunity for luxury brands The Guardian (blog) This comes close to what media theorist Clay Shirky has termed cognitive surplus – a phenomenon whereby social digital media has empowered users to...
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Multi Marketing: Content Marketing and Infographics

Multi Marketing: Content Marketing and Infographics | Social Content Creation | Scoop.it
Last week, I established five primary benefits of content marketing, so I thought I’d expound on it a little further this week. “Now I know what content marketing can do for me,” you may be thinkin...
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Digital Content and Online Activity | Social Media Today

Digital Content and Online Activity | Social Media Today | Social Content Creation | Scoop.it
As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before.
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Sharing content via Facebook and Twitter is chipping away at email..

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8 tips for better content marketing on social media sites - ICEF Monitor - Market intelligence for international student recruitment

8 tips for better content marketing on social media sites - ICEF Monitor - Market intelligence for international student recruitment | Social Content Creation | Scoop.it
RT @EduWebMarketing: 8 tips for better content marketing on social media sites | ICEF Monitor- international student recruitment http://t.co/God4peDY1t #hemktg
Nick Peperell's insight:

Interesting point around focusing on a core rather than trying to cover to much and hence not being tailored enough to the audience.. Yikes. Better go and re-evaluate immediately!

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[INFOGRAPHIC] 25% of Marketing Budgets are Spent on Content Marketing | Social Media Today

[INFOGRAPHIC] 25% of Marketing Budgets are Spent on Content Marketing | Social Media Today | Social Content Creation | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).

Via iNeoMarketing
Nick Peperell's insight:

Are we in for sustained growth in the use of content marketing and what types of content do you respond to best on social?

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iNeoMarketing's curator insight, May 15, 2013 4:49 AM
  • See the article at socialmediatoday.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Twitter / TheLikeMinded1: Here's our latest animation ...

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Difference Between Social Media & Social Business - Can Your Business Touch Its Toes? | Marketing Nutz

Difference Between Social Media & Social Business - Can Your Business Touch Its Toes? | Marketing Nutz | Social Content Creation | Scoop.it
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork. (Thank you!
Nick Peperell's insight:

Very interesting article on becoming a more social buisness. This is something we have started to practise at Like Minded.! It's always a work in progress.

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5 Fantastic Data Sources to Inform Your Content Marketing Strategy - Business 2 Community

5 Fantastic Data Sources to Inform Your Content Marketing Strategy - Business 2 Community | Social Content Creation | Scoop.it
5 Fantastic Data Sources to Inform Your Content Marketing Strategy http://t.co/s0IBeFyWp7
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Books Worth Reading-divine comedy

Books Worth Reading-divine comedy | Social Content Creation | Scoop.it
social media marketing summer edition (social media marketing summer edition http://t.co/Kw4v3PBnQL)
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SEO Ranking Factors: Is Social Media Part of the Mix? [Infographic] - Business 2 Community

SEO Ranking Factors: Is Social Media Part of the Mix? [Infographic] - Business 2 Community | Social Content Creation | Scoop.it

Via massimo facchinetti
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Google + is certainly in the mix here. Yikes more to do.!

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Content marketing: how to measure your ROI [infographic]

Content marketing: how to measure your ROI [infographic] | Social Content Creation | Scoop.it
When social media became popular, everyone talked about the ROI and the different ways to track it. With content marketing, it’s the same thing. Content marketing was all the buzz in 2012, and peop...
Nick Peperell's insight:

Another useful graphic showing how important the content marketing piece is. Let us know if you have content you want to bring to life!

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Pixar's 22 Rules of Storytelling - Tubefilter

Pixar's 22 Rules of Storytelling - Tubefilter | Social Content Creation | Scoop.it
A storyboard artist at Pixar Animation Studios tweets about all the lessons she's learned from working there.

Via Neil Gains, massimo facchinetti
Nick Peperell's insight:

Great list! Do the principles around Nemo apply to our professional lives!?

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5 Tools For Creating Your Own Infographics

5 Tools For Creating Your Own Infographics | Social Content Creation | Scoop.it
With these services, you don’t have to be a designer to create a high-quality, effective infographic.

Via Kamal Bennani
Nick Peperell's insight:

Dear Everyone,


Some nice tools here for the infographic newbie. Bare in mind though, that the research, meta story and seeding of the infographic are where the expertise really happen. Not a great deal the software can do about that.


Have an idea for an infographic you'd like to make? We're a small startup business excited by working with companies of all sizes.


We're building a business, which is both rewarding and tough so if your a company who has an idea, an app that needs building or a roadmap for content creation with no creative to go with it, drop me a line and I'll buy you lunch.


Simple.


This stuff means a lot to us and we can make it mean a lot for your business to.


Sincerely

NIck Peperell

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R Kidambi Badri's curator insight, June 16, 2013 7:31 PM

Well written blog posts. I found it useful to me.

Scott Armstrong's comment, June 17, 2013 8:25 AM
We love PicToChart. Looking forward to trying the other out. Thanks for sharing!
Scott Armstrong's curator insight, June 17, 2013 8:26 AM

We love PicToChart and will test the other out.

 

 

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Content Publishing for Brands Changes Traditional Marketing

Content Publishing for Brands Changes Traditional Marketing | Social Content Creation | Scoop.it
When the biggest brands in the world turn to Content Publishing versus relying on traditional marketing what does it mean for the rest of us?
Nick Peperell's insight:

"Content Imperative" nice phrase. Making sure you have all the right channels in place is a good place to start then think about the types of content you can use to communicate your message.

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Do I Really Have to Use LinkedIn? Or, You Can Improve Your Job Search With Social Media | MyRightFitJob.com | MyRightFitJob.com

Do I Really Have to Use LinkedIn? Or, You Can Improve Your Job Search With Social Media | MyRightFitJob.com | MyRightFitJob.com | Social Content Creation | Scoop.it
Do I Really Have to Use LinkedIn? Or, You Can Improve Your Job Search With Social Media http://t.co/q8Sqm98VYd via @juliaerickson
Nick Peperell's insight:

Some basic advise here for recruiters!

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Marketing Graduates Say Social Media Agencies Will Vanish In Ten Years

Marketing Graduates Say Social Media Agencies Will Vanish In Ten Years | Social Content Creation | Scoop.it
85 percent of graduates either agreed or strongly agreed that ten years from now social media and digital agencies will not be standalone specialists.
Nick Peperell's insight:

"She said the next generation of marketing leaders will have strong points of view to build and create the future. They will doubt channels and mediums and will tend to trust word of mouth and content."..


This is an interesting study on the future of agencies as we know them.

Don't forget word of mouth!


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Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck

Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Val...
Nick Peperell's insight:

Nothing particularly new here but some good reminders on social and community! The cultural observations about the different social platforms are also relevant. Can't say we always get this right! What are your thoughts?

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