Facebook's entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg.
The question is, will Facebook be content to stay just the tip?
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It may surprise no one that Halloween is one of the biggest shopping holidays of the year. What may seem surprising at first is where people are getting ideas for Halloween costumes and decorations. Delete the scoop?
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Chirpify, the social commerce platform that launched six months ago as the only in-stream way to make purchases on Twitter, is now starting to spread its wings: today the company is announcing that it has integrated with Instagram. Delete the scoop?
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So entertainment giant AEG, part-owner of basketball team LA Lakers, and owner of event stadiums across the US and Europe (including the Rose Garden, o2), is rolling out AXS.com (twitter feed), a ticketing service designed to rival Ticketmaster.
This is the latest post from Social Commerce Today, a site that I serve as associate editor. It's written by Dr. Paul Marsden. Delete the scoop?
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It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business.
Not that I need any incentive to visit fast food restaurants, but these five certainly provide it via their smart use of Facebook. Delete the scoop?
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Peanuts' character Lucy was an expert at bait and switch, and Charlie Brown fell for it every time.
By forcing businesses to use Promoted Posts, Facebook may be playing a similar game of bait and switch. Delete the scoop?
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Inside Network Launches New Blog “Inside Social Commerce” To Chronicle The ...TechCrunchBut what exactly will Inside Social Commerce cover? There'll be analysis of trends in what ecommerce tools offer, monetization tactics, and deep-dives into apps.
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"Marketing at Procter & Gamble requires social-media rapid-response and recovering from the occasional big mistake."
Social media and the need to listen to customer conversations, then respond quickly has changed the face of marketing. To cite the article, not unlike political campaigns, rapid response is required.
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Who is the poster child for social commerce; the business that best represents the synergy of sharing and selling? Ask authoritative business analysts Gartner and the answer may surprise you. Here's a hint: It's not the latest Silicon Valley startup. Delete the scoop?
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Facebook's entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg. The question is, will Facebook be content to stay just the tip?
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Modern technologies such as social media, smartphones and tablets have transformed the retail business. Delete the scoop?
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"Vanity publishing has come to Facebook. As a user, if your content is not interesting enough to get commented on or liked, you can now pay an estimated $7 to get your post to appear." Facebook is turning more into an advertising network and less into a social network. I guess it has to find ways to increase revenue in order to bump up the stock price and satisfy shareholders. However, could allegiance to shareholders mean that it caters less to its users? And, if so, could that be Facebook's Achille's Heel and the beginning of its downfall? Most certainly it opens the door for non-advertising based social networks to gain entry. App.net is one that comes to mind. Delete the scoop?
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This infographic shows how smart devices and social media impact your shopping habits. Delete the scoop?
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"Is there a social media marketing paradox? A much reported study from Forrester seems to indicate that social media marketing is a bust for ecommerce." That may be true for larger retailers, but not for the small guys. (Forrester didn't bother to include the latter group in its heavily biased report.) Smaller e-commerce merchants are seeing results, but to learn that you have to read another report, the one that comes from e-commerce platform provider Ecwid. (You can read my thoughts on the subject here.) Delete the scoop?
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Great post from Payvment CEO Jim Stoneham on why smiley-face emoticons trump the "Want" button. Delete the scoop?
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With all the blogging, sharing, news articles and conferences that tout and exploit the uses of social media, you'd think the idea of using it to drive e-commerce sales would be a no-brainer.
Some good, though basic information on how to use social media to drive social sales. Key = get social networkers to your website. Delete the scoop?
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By now everyone knows that eBay has redesigned its site to reflect a more Pinterest-like facade.
Here are my thoughts on why eBay chose to redesign its interface. Delete the scoop?
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It's possibly the best presentation on social media available right now; Social Media at Scale: Return on Amazing by ex-Walgreen social media director Adam Kmiec.
His conjecture: the secret to social is to do something amazing, then get out of the way and let people talk. Delete the scoop?
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With "Collections" Facebook moves directly into the social commerce space connecting retailers with fans and friends of fans. Delete the scoop?
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For businesses trying to reach customers and potential customers online, Facebook, with its more than 1bn users, has become a platform that can't be ignored.
In my opinion, Facebook has pulled a bait-and-switch on businesses by forcing them to spend money to promote posts. Is it worth it? Delete the scoop?
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If you haven’t heard about The Fancy yet, you might be missing out on getting to know the future of social media, or even better: how to monetize your social platform.
The Fancy: Pinterest meets e-commerce. It's a place where brands need to invest some effort. Delete the scoop?
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How many times have you seen a brand share an image of something that you'd like to buy? Facebook is testing a new feature with a few select brands called Collections that allow users to not only like, but "collect," "want" or buy products shared by these brands via photos. With "Gifts" Facebook took a stab at Amazon. Is this Facebook's way of now inserting itself onto Pinterest and The Fancy's turf? Delete the scoop?
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First, let me extend my warmest congratulations to Mark Zuckerberg and his team at Facebook for reaching the 1 billion user mark. To build a network where one p (Is Facebook a Social Network or an Advertising Network? This is my latest post over at Social Commerce Today, which questions whether Facebook is morphing into more of an advertising network than a social network. Delete the scoop?
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Facebook has passed one billion active users, social network founder Mark Zuckerberg has confirmed, of which 600m are mobile users. By now everyone knows that Facebook hit the one billion user mark, but what you may not know is its next big play (other than finding more ways to advertise and leverage user data that is). It's commerce integration: "I think there’s about to be a big push in commerce,” says Zuck. Delete the scoop?
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"Facebook announced last Thursday that it would alter the algorithm that decides what a user sees on their newsfeed." Another change by Facebook that, in this case, will make it harder for fan page owners to get their message seen. Delete the scoop?
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Social media shopping sites are offering payments to shoppers who post product links that drive Web traffic and sales. Getting paid from retailers by sharing links to products on social networks is either an ethical hot potato or smart affiliate-style marketing. At its worst, such practices could amount to little more than spam. Read my blog post, which outlines my views in response to this practice: http://thesocialmediahandyman.com/2012/10/turns-out-brand-advocates-can-be-bought-but-is-it-ethical/ Delete the scoop?
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