Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services.
The Holmes Report Social Commerce: The 'Holy Grail' For Communicators? The Holmes Report Yet, when comms agencies are deciding where to focus their digital investment dollars, the case for social commerce is very hard to ignore.
With social media predicted to be contributing to over $30 billion in web sales by 2015, and more and more shoppers citing the influence of social networks on their purchasing decisions, smaller brands have a new medium through which to gain notoriety...
Ron Sela's insight:
How Smaller Brands Can Level the Playing Field with Social eCommerce
Social Networks Pinterest and Facebook have allowed brands to sell products in new ways. Thousands of businesses are engaged in social buying, making social selling another hot aspect of the social media.
This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and eCommerce businesses need to leverage the reach of Social Media to connect with a bigger audience.
Earlier this year, leaked images from online retailer Fancy.com showed a mock-up of a new platform called Twitter Commerce. (What do Twitter, Pintrest, and Facebook's buy buttons mean for online social commerce?
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