Social Capital: Be Nice, Noteable & Networked
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Social Capital: Be Nice, Noteable & Networked
Answering the question of what is social capital, how to get it, how to measure and what tools are availaable
Curated by WendySoucie
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Demographics of key social networking platforms | Pew Internet & American Life Project

Demographics of key social networking platforms | Pew Internet & American Life Project | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Demographics of key social networking platforms | Pew Internet & American Life Project (No difference between urban and rural usage of FB.
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How To Make It By Not Faking It With The Power Of Brand Advocates

How To Make It By Not Faking It With The Power Of Brand Advocates | Social Capital: Be Nice, Noteable & Networked | Scoop.it
What is it about word-of-mouth that gets marketers excited?
WendySoucie's insight:

There is power in being real on social media. Cultivate your brand advocates don't pay for them to be robots.

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How consumers can use social media in their favor - ABC30.com

How consumers can use social media in their favor - ABC30.com | Social Capital: Be Nice, Noteable & Networked | Scoop.it
How consumers can use social media in their favor
ABC30.com
Hampton continues to brand himself as a social media master.
WendySoucie's insight:

You had better be listening when the consumer complains so you can quickly address the problem. It can turn a problem to a positive experience in seconds and create an advocate in a positive sense.

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Like it? Social ads turn users into unwitting endorsers

Like it? Social ads turn users into unwitting endorsers | Social Capital: Be Nice, Noteable & Networked | Scoop.it
SAN FRANCISCO — Candice Kilpatrick couldn't help but laugh when she came across a novelty item on Amazon.com : a latex horse's head with a bushy mane. (Like it? Social ads turn #Facebook users into unwitting endorsers.
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The Importance of a Good Social Media Profile Picture

The Importance of a Good Social Media Profile Picture | Social Capital: Be Nice, Noteable & Networked | Scoop.it
When was the last time you had a good look at your profile picture? Does it match the image you are trying to portray for that particular site or are you still using an old outdated photo from a couple years ago to portray a cool guy image?

Via Dr. Susan Bainbridge
WendySoucie's insight:

Yes you do need a profile picture and its worth it to take the time to think about how you want to portray yoiurself. More times than not, a baseball cap on the beach just doesn't do it.

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Fiona Harvey's curator insight, October 8, 2013 5:10 AM

Part of developing your digital literacies 

Mike McCallister's curator insight, October 8, 2013 10:53 AM

Aim for consistency in your profile pictures too. This is one of the beauties of the Gravatar: http://en.gravatar.com

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5 Social Skills Business Leaders Must Master - TalentCulture - World of Work

5 Social Skills Business Leaders Must Master - TalentCulture - World of Work | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Social engagement is not a management overlay on a toxic culture. It’s not a Band-Aid, a work-around or a cure-all. But what DOES it take to be an effective social leader in today's world of work?
WendySoucie's insight:

Nothing surprising on 4 points, but social community (as in online) has moved into the list:

1) Recognize non-verbal cues.
2) Interact regularly.
3) Openly discuss your values and purpose.
4) Encourage a community presence.
5) Demonstrate authentic interest in your employees and others.

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Find, link to your industry's online influencers - Newsday

Find, link to your industry's online influencers - Newsday | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Newsday
Find, link to your industry's online influencers
Newsday
You can also use tools such as Kred, Klout and PeerIndex -- all social platforms for influence tracking, says Puglisi.
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Can social media get you fired?

Can social media get you fired? | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Know the do’s and don’ts of your online profiles — your career depends on it (Can social media get you fired? http://t.co/DvKB8j6kDG)
WendySoucie's insight:

You should make sure you take a proactive approach to managing your online reputation.

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WSU researcher lands $50K grant to study social media and business - Dayton Business Journal

WSU researcher lands $50K grant to study social media and business - Dayton Business Journal | Social Capital: Be Nice, Noteable & Networked | Scoop.it
WSU researcher lands $50K grant to study social media and business Dayton Business Journal A Wright State University researcher has been awarded a $50,000 standard grant from the National Science Foundation to study how social media can influence...
WendySoucie's insight:

I like the emphasis on engineering and science promotion.

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The six stages of social business maturity: Where are you? | MyCustomer

The six stages of social business maturity: Where are you? | MyCustomer | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Laura Dinneen shares a social business maturity roadmap, replete with activities and outcomes.
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Look out Klout, Reddit adds partner perks for Reddit Gold subscribers - VentureBeat

Look out Klout, Reddit adds partner perks for Reddit Gold subscribers - VentureBeat | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Look out Klout, Reddit adds partner perks for Reddit Gold subscribers
VentureBeat
Reddit is well on its way to becoming the Costco of community news sharing sites — minus the requirement of membership, of course.
WendySoucie's insight:

Is Reddit something just for 25-35 age group? Or do you use it strategically for your business?

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Hooked! PR's gone mainstream in the age of social media - Memeburn

Hooked! PR's gone mainstream in the age of social media - Memeburn | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Memeburn
Hooked! PR's gone mainstream in the age of social media Memeburn This shift from traditional to digital has meant that, just like everyone else, PR has had to adapt to the new world of digital landscapes, social influence and compelling...
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Feds put new rules on wineries' use of social media

Feds put new rules on wineries' use of social media | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Beverage makers selling wine, beer and spirits using the freewheeling world of social media are being gently reined in by the Alcohol and Tobacco Tax and Trade Bureau.
WendySoucie's insight:

Now, wineries also have to consider how to get their message out and add the necessary disclaimer in 140 character.

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Pinterest Do's and Don'ts

Pinterest Do's and Don'ts | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Social media is a crucial component to remember when marketing products to a predominantly female demographic. I try to instill this in my students before they hit the job market. This graphic illustrates the point and importance of it.
WendySoucie's insight:

This is less about Pinterest and more about where women go for information that they trust. Blogs win almost every category except for entertainment. I can live with that.

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The Demographics Of Social Media Audiences, And The Unique Opportunities ... - Business Insider

The Demographics Of Social Media Audiences, And The Unique Opportunities ... - Business Insider | Social Capital: Be Nice, Noteable & Networked | Scoop.it
The Demographics Of Social Media Audiences, And The Unique Opportunities ...
Business Insider
Each social media platform has a unique identity based on who uses the network and how they're engaging on the site.
WendySoucie's insight:

The numbers indicate what I have known all along, an industrial B2B should spend most of their time on LinkedIn and Twitter. FB may not be worth the effort for someone short on resources.

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How the Top 140 Tweeters List Reflects UK Society - Huffington Post UK

How the Top 140 Tweeters List Reflects UK Society - Huffington Post UK | Social Capital: Be Nice, Noteable & Networked | Scoop.it
How the Top 140 Tweeters List Reflects UK Society
Huffington Post UK
Last week, Peer Index revealed its annual list of the most influential 140 UK tweeters. Strikingly, only 24 women made it in at all, and only four into the top 50.
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Could chaos theory explain patterns of influence on social media? - Econsultancy (blog)

Could chaos theory explain patterns of influence on social media? - Econsultancy (blog) | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Could chaos theory explain patterns of influence on social media?
Econsultancy (blog)
Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps.
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How 3 Small Businesses Use Instagram for Marketing | NFIB

How 3 Small Businesses Use Instagram for Marketing | NFIB | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Using Instagram, small business owners can instantly put a face to their businesses’ name—and watch their customer relationships and sales flourish as a result. (Each social media channel is another venue to advertise your product.
WendySoucie's insight:

How are you using Instagram for your business larger or small. For large businesses, how have you managed multiuser contribution?

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The True Meaning of a Social Business - LinkedIn Today

The True Meaning of a Social Business - LinkedIn Today | Social Capital: Be Nice, Noteable & Networked | Scoop.it
The True Meaning of a Social Business
LinkedIn Today
Over the years, I've studied and written extensively about the evolution of social media and social business.
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4 Social Media Changes, Explained -- InformationWeek

4 Social Media Changes, Explained -- InformationWeek | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Facebook, Twitter, LinkedIn and Instagram all announced tweaks this week. Check out what these moves mean to you.
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Social Capital and Middle America | 50/50 A Dating Documentary

Social Capital and Middle America | 50/50 A Dating Documentary | Social Capital: Be Nice, Noteable & Networked | Scoop.it
That thought-tangling “social capital” is a fancy way of saying how much social networks benefits individuals and the society as a whole. Tangled indeed. When our social capital goes down, there's a series of negative ...
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Speed and Influence of Social --

Speed and Influence of Social -- | Social Capital: Be Nice, Noteable & Networked | Scoop.it
The slideware presentation demonstrates the speed and influence of social media on enterprises - and the affect of their responses. If you have not seen this, I think you would find it interesting....
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College of Business named among Top 100 most social media friendly MBA ... - Illinois State University Stories

College of Business named among Top 100 most social media friendly MBA ... - Illinois State University Stories | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Illinois State University Stories
College of Business named among Top 100 most social media friendly MBA ...
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So Just How Social is Your Business (Really)? The Results of Our New Benchmarking Study

So Just How Social is Your Business (Really)? The Results of Our New Benchmarking Study | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Therefore, my colleague Peter Ward and I, embarked upon a study called the Social Business Benchmark Project.
WendySoucie's insight:

Some recent data for consideration

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What if your social media score replaced your credit report?

What if your social media score replaced your credit report? | Social Capital: Be Nice, Noteable & Networked | Scoop.it
Bill Clerico, CEO of WePay, a payment processing service, suggested on VentureBeat that your social media influence could one day supplant your credit score. It's an intriguing albeit somewhat cree...
WendySoucie's insight:

I

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