Sixty-two percent of the 18,000 survey respondents claimed that social media had no influence at all on their purchasing decisions. A meager 5% said social media exerted “a great deal of influence.” The results weren't much ...
Would you admit that you were influenced by a tweet?
Social media evangelist clashes with Oracle culture mySanAntonio.com #SocialSelling #SocialBusiness #Transformation@Oracle." Business Insider noticed Rowley's tweet and wrote a story poking fun at Hurd and Oracle CEO Larry Ellison's lack of tweets.
Let's hope other B2B companies are more open to change than Oracle.
While the interwebs have been buzzing for about a month now about an alleged acquisition of Klout by Lithium, the potential new parent company still hasn't as much as peeped about this transaction. Legal terms and ...
I could see that Lithium as a provider of a community platform, would integrate Klout in order to provide better data on community members and influencers. I would hope that the influx of investment dollars would help Klout clean up their algorithm. What do you think?
How Klout Is Poised to Clean LinkedIn's Content Clock Huffington Post Last month Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user...
I thought it was just me feeling this way about LinkedIn. And why can't there be a topic around manufacturing. Some of us dowork in the manufacturing sector you know.
Social Business is such a nascent, deep and wide topic that I couldn't do my thinking or clients justice without reading a lot. Everyday. So it occurred to me that if I'm taking the time to do this, then it makes sense to take a few ...
Another choice in the curation software but for Ipad.
The biggest mistake people make when it comes to building their social brand is blurring these two words. They may wind up holding back and never letting people really get to know or connect with them.
Transparency is how much you share, and authenticity is the truth of your words and actions. How much of what with who and when.
It's been some time since I have written about Klout, and there still seems to be a lot of misunderstandings about it even after it being around for a while.
Any social media tool introduced will be manipulated for whatever purposes the user can find. Klout is no different. We need to get real about social media and the more people who settle in and used the tools reasonably, the better it will be.
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve (46% of marketers believe social is core to their business.
Does this align with your thinking and strategy for 2014? It certainly supports where I am going.
Marketing Pilgrim Are Lenders Finally Ready to Embrace a Reputation Score?
I think more people will be looking intoreputation or the new term Social Currency in their efforts on social. Insightpool has some interesting software that helps you track and direct your efforts in this regard.
Baseline Social Tools Give Red Robin a Competitive Edge Baseline For Red Robin International, a 44-year-old firm that operates 339 company-owned restaurants and employs approximately 25,000 associates, the quest for a competitive edge has led...
I am not sure how I would feel attending a training called Yummer University.
New Study Reveals 30% of Millennials Media Time is Spent with User ...
If you want to attract millennials to work with you or buy your products, figuring out how to allow them to view and create their own content - reviews, story uploads, image sharing, video submissions, or podcasts - will be the next step. For recruiters, perhaps this means allowing for different types of resume uploads such as Slideshare presentations, video CVs or interviews.
Environmental factors like noise levels, temperature, and lighting can make a big difference to how creative we are.
I loved this article about creativity and workspace. Most interesting was the amount of ambient noise that is helpful. Get this, Bell Bethe Cooper, author, says " that when it comes to being distracted by the conversations of others, phone calls where we can only hear one side of the conversation are the worst offenders."
82% of people find overhearing cellphone conversations annoying, Best take away were the 6 ambient noise apps.
SmartCompany.com.au ESP: Shaping the social context to influence customers SmartCompany.com.au Following on from last week's discussion of the E in customer ESP, how the environment you create for your customer can impact how they behave, let's now...
Deep thinking about social norms and context. What do you think influences your customers to move towards social business initiatives?
Thomson Reuters adds Twitter sentiment analysis to Eikon trading terminal ComputerworldUK Traders are able to view a comment from the top poster – designated by their Klout social media ranking score – as well as view a more in-depth list of tweets...
So now tweets will begin to influence our stock buy and sell behavior?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.