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Rescooped by WendySoucie from Social Media Measurement, Analytics and ROI onto Social Capital: Be Nice, Noteable & Networked |
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If I had to provide one bit of advice to entry, mid or senior level job seekers is to work on social business skills. Make sure your online presence at a minimum is topnotch, but go a step further to show you know how to use social technology. ws
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Beverage makers selling wine, beer and spirits using the freewheeling world of social media are being gently reined in by the Alcohol and Tobacco Tax and Trade Bureau.
WendySoucie's insight:
Now, wineries also have to consider how to get their message out and add the necessary disclaimer in 140 character. Delete the scoop?
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It's a question on the minds of many budding social media marketers and an issue we hear about regularly at MMW. When is the best time to post on social (RT @MikeTashaya: The Best Times to Post on Social Media for business. Delete the scoop?
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Abercrombie marketing strategy? Meanness
WendySoucie's insight:
Worth boycotting the store. Over priced and poorly made. Delete the scoop?
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Twitter’s video sharing app Vine brings your words to life – by putting them in motion.
WendySoucie's insight:
Let's hope more people have steady hands. All that hand held footage could make people sick. Delete the scoop?
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My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services (RT @mauricechike: What are U worth SOCIALLY, online.
WendySoucie's insight:
Questions of the Day! "What are you worth socially online?" Delete the scoop?
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/PRNewswire/ -- ProActive Capital, a strategic advisory and digital strategies firm today applauded the SEC's decision to embrace Social Media.
WendySoucie's insight:
Well said-> "This new stance certainly means that public companies will need to also embrace all of the benefits that social media brings," stated Jeff Ramson, founder and president of ProActive Capital.
Read more here: http://www.sacbee.com/2013/04/04/5317368/proactive-capital-the-pioneer.html#storylink=cpy Delete the scoop?
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THE FIRM : SCOTLAND'S INDEPENDENT LAW JOURNAL, Events, An introduction to social media: taking charge of your bottom line and public profile (RT @TheFirmOnline: Social media to develop and sustain client relationships and bring bottom line to your...
WendySoucie's insight:
What can I say, an law journal who is doing a social media conference and uses Hans Solo as a lead photo? Sounds like a fun time. Delete the scoop?
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Social Media - Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ... Delete the scoop?
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Social media, religion in the new Arab world
WendySoucie's insight:
Social media and religion. Now that the Pope tweets, what more is left. Delete the scoop?
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Pinterest is now slowly gearing up to take more commercial control of its massive data stream of consumers pinning branded content, and brands and other businesses trying to use the wildly popular social network to push their products. Delete the scoop?
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Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let's apply critical thinking to the topic.
WendySoucie's insight:
I like the way Mark thinks about influence! "How DOES a person become powerful and influential on the Internet — an alternate universe that HATES any form of authority, titles, or rules?" via Mark Schaefer of {Grow}. Delete the scoop?
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Andrew Grill discusses the recent Altimeter Report: 66% of Companies Cannot Link Social To Business Goals (Altimeter Report: 66% of Companies Cannot Link Social To Business Goals http://t.co/6VJd3xXqcD)...
WendySoucie's insight:
Is it that they don't know how, or the goals they are pursuing don't align with social. Is the decision then not to do social business? Delete the scoop?
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The lecture circuit and related consulting projects have helped college students, CEO’s, non-profits and start-ups benefit from the cultivation of these network maps. Initially, ‘The Hands We Shake’ was a college lecture circuit, stemming from...
WendySoucie's insight:
Advice to the next generation. Delete the scoop?
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CIOs Must Extend Internal Social Networks to Business Partners and Contractors, Forrester Says http://t.co/EciJ6Iwlys #business #change Delete the scoop?
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Google used to find useful content by keyword relevancy. However, Google is now using Google Social Search to endorse useful and relevant links.
WendySoucie's insight:
If you only do one thing for your blog, emphasize your presence on G+ and create an author account. Delete the scoop?
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Employer social media policies influence potential employees
WendySoucie's insight:
I would hope that it influences future employees as well as current. Trust is key. Delete the scoop?
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After a fake tweet caused the Dow to plunge, market analysts are considering the effect of social media.
WendySoucie's insight:
With the apparent ease of hacking Twitter, or email accounts that are tied to social accounts, why would you risk your inheritance on a tweet? Delete the scoop?
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While followers aren?t the ?be all? and ?end all? of social media accounts, they certainly help. The more you have, the higher the potential to amplify you (Did the CEO of PeerIndex buy his Twitter followers...?
WendySoucie's insight:
Ouch. Delete the scoop?
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Do not bother with social media influencers when running B2B PR campaigns, as they are likely to be useless at helping you to sell goods and services claims a recent study (RT @Cwebby76: Why social media influencers are irrelevant to your business...
WendySoucie's insight:
Key finding: "B2B influence conveyed through Twitter is almost exclusively reaching those who have no role to play in B2B buying decisions. By any meaningful measure, it’s primarily noise, not influence." Delete the scoop?
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Identifying and connecting with online influencers is one of the most important aspects of any social marketer’s job. Delete the scoop?
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Why do you use social media? To connect with your fellow teachers or students? To exert influence over others? To simply stay connected? Delete the scoop?
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Researchers at Aalto University, the University at Buffalo, and Texas A&M University have proven a link between customers' use of social media and higher revenue, a press release announced on M...
WendySoucie's insight:
Well, some of us already knew this. We just have to find the right KPIs Delete the scoop?
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If you thought influence marketing was a hot topic at the moment for marketers and brands, it’s only just beginning to really take shape.
WendySoucie's insight:
Danny Brown really drills into the concepts behind social influence Delete the scoop?
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Social media and Google optimization helped Mitch Byrne grow his Mundelein-based Northeast Cooling, which specializes in commercial refrigeration instillation and repair for Chicago-area small businesses.
WendySoucie's insight:
Social media approach worked for this small business. Good example of picking the right tools and doing it right. 
Mercor's curator insight,
March 18, 7:58 AM
Scooped by WendySoucie onto Social Capital: Be Nice, Noteable & Networked Delete the scoop?
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Check out these creative examples of social media in higher education to build brand and engage community. Julia Kuhn Mirza is Senior Communications Manager at… (How you use social media in the university setting can also be applied to business...
WendySoucie's insight:
This would have been a great article if they had included UWMadison - the winner of the 2012 Klout Final Four contest for social media universities. UW Madison does more creative things with social than most people even comprehend. Delete the scoop?
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