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10 Communication Secrets of Great Leaders - Forbes

10 Communication Secrets of Great Leaders - Forbes | Social | Scoop.it
It is simply impossible to become a great leader without being a great communicator. I hope you noticed the previous sentence didn't refer to being a great talker - big difference.
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Twitter users forming tribes with own language, tweet analysis shows

Twitter users forming tribes with own language, tweet analysis shows | Social | Scoop.it
Analysis of millions of tweets finds more precise use of social media which seems to contradict idea that Twitter users want to share everything with everyone
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Rescooped by Tresa Horney from Public Relations & Social Media Insight
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6 Ways to Inspired Content Marketing | Jeffbullas's Blog

6 Ways to Inspired Content Marketing | Jeffbullas's Blog | Social | Scoop.it

Content marketing is part art and a touch of science. Creating great content requires a word smith or a creative video producer. Sharing then is compelling......Do you know how to use Google Analytics data to come up with ideas for new articles? Or how Pinterest analytics can help you learn more about your buyer personas, thus helping you shape your message?

 

In this article I will discuss 6 simple ways to use analytics data to assist with your content marketing strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 27, 2013 1:27 PM

6 ways to inspired content marketing.

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5 Ways Online Businesses Are Succeeding With Social Media | Social Media Examiner

5 Ways Online Businesses Are Succeeding With Social Media | Social Media Examiner | Social | Scoop.it

When you commit to interact with customers in a variety of situations, you’ll increase your odds of finding your own industry’s sweet spot. A J Kumar

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Social Media Advice to Ignore | Social Media Today

Social Media Advice to Ignore | Social Media Today | Social | Scoop.it
Here are five social media tips you may want to ignore, but you didn't hear that from me.
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Using Social Media To Support The Purchase Process | Heidi Cohen

Using Social Media To Support The Purchase Process | Heidi Cohen | Social | Scoop.it

For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs.

 

So what’s a business to do?

 

Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 26, 2013 1:46 PM

Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.