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From Content Marketing to Story Advertising?! [VIDEOS]

From Content Marketing to Story Advertising?! [VIDEOS] | Social | Scoop.it
Managers get confused about the trend content marketing. What exactly is, and where does it start? A promoted tweet? Promoted or sponsored content? A commercial that does story-telling?
Laura P. Sola's insight:

Historias que conmueven o el poder de emoción del cine... en la publicidad

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Unify Your Social Media Brand Profiles For More Follower Satisfaction

Unify Your Social Media Brand Profiles For More Follower Satisfaction | Social | Scoop.it
Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And that means social media.
Laura P. Sola's insight:

If not, it could be a beautiful mess...

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Where and Why You Should Publish Short-Form Content

Where and Why You Should Publish Short-Form Content | Social | Scoop.it
Short-form content, unlike longer e-books and whitepapers, provides bite-sized information that’s easily digestible. The beauty of short-form content is that it lends itself to a variety of formats and can be repurposed into longer pieces.
Laura P. Sola's insight:

The recipe...

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Corporate Videos That Will Make You Cry

Corporate Videos That Will Make You Cry | Social | Scoop.it
When did corporate videos start giving movies like Titanic a run for their money? Traditionally, corporate videos had a reputation for being rather boring.
Laura P. Sola's insight:

Cogidos de la mano del cine

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Rescooped by Laura P. Sola from Ejemplos de estrategias de contenidos seleccionados por Eva Sanagustin
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10 of the Best Pinterest Boards to Teach You About Marketing

10 of the Best Pinterest Boards to Teach You About Marketing | Social | Scoop.it
Check out ten of the best marketing education pinboards on Pinterest.

Via Eva Sanagustin
Laura P. Sola's insight:

Para encontrar inspiración..

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Eva Sanagustin's curator insight, July 17, 2013 12:39 PM

Post con lista de los mejores, forma de inspiración basada en el filtrado de contenidos.

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Understanding Content Curation and How It Applies to Social Media

Understanding Content Curation and How It Applies to Social Media | Social | Scoop.it
What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience.
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