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What's happening in Social Media. Tips and inspiration to boost your digital marketing efforts.
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Scooped by Christina Guenther
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5 Awesome Branded Twitter Plays of 2013

5 Awesome Branded Twitter Plays of 2013 | Social | Scoop.it
For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement.
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megan elms's curator insight, January 15, 2014 5:56 PM

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement.

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2 Facebook Algorithm Updates That Will Confuse You - Business 2 Community

2 Facebook Algorithm Updates That Will Confuse You - Business 2 Community | Social | Scoop.it

It would be great if Facebook asked its users whether they were ready for an algorithm update before it threw it as a surplice that almost always annoys them. Recently Facebook has made two updates to the News Feed algorithm that most users don’t like. One of the changes makes community managers confused, while the other one seems harmless at first sight, but raises questionable issues about the post structure.

Christina Guenther's insight:

"The goal of this update is for the user to be able to recognize the difference between a cute cat picture hosted on an unsafe website and a great blog article that’s attracting many clicks."

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megan elms's curator insight, January 20, 2014 6:20 PM

Do you remember the ordiginal Facebook? How do you take to change?

Rescooped by Christina Guenther from Social Media insights
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Twitter Broadens Its Keyword Targeting For Ads With Synonyms And “Twitter ... - TechCrunch

Twitter Broadens Its Keyword Targeting For Ads With Synonyms And “Twitter ... - TechCrunch | Social | Scoop.it
Twitter Broadens Its Keyword Targeting For Ads With Synonyms And “Twitter ...

Via Virginia Gordon
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Rescooped by Christina Guenther from Pinterest
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3 Ways Brands Use Pinterest and Instagram to Build Meaningful Customer Relationships - Curalate Insights: Pinterest, Instagram Analytics & Marketing

3 Ways Brands Use Pinterest and Instagram to Build Meaningful Customer Relationships - Curalate Insights: Pinterest, Instagram Analytics & Marketing | Social | Scoop.it
Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the products they want and the products they buy.

Via Kelly Lieberman
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Rescooped by Christina Guenther from The Content Marketing Hat
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Manage Your Foursquare Presence using HootSuite

Manage Your Foursquare Presence using HootSuite | Social | Scoop.it
By monitoring your Foursquare activity more closely, you can better align your specials and offerings with what your customers are finding most interesting and engaging - and do it real-time.

Via Mike Allton
Christina Guenther's insight:

Ahh the power of HootSuite. Thank you for continuing to feed community manager needs:)

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Mike Allton's curator insight, November 21, 2013 11:46 AM

HootSuite Adds Foursquare App

If you're managing one or more Foursquare locations for your business, this is amust have app. It's completely free, and lets you monitor tips and check-ins and more for your various locations.

For more info, read the full story below.

If you aren't using Foursquare or HootSuite, and you have a physical location for your business, now's the time to start! Let me know what questions or help you need to figure it all out.

HootOn!

#HootSuite   #Foursquare #SmallBiz #SocialMedia  

pin it: http://www.pinterest.com/pin/12666442675918816/ 

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Pinterest Pins Drive More Sales in 2013 Than 2012 [Study]

Pinterest Pins Drive More Sales in 2013 Than 2012 [Study] | Social | Scoop.it
New data from the social marketers at Piquora supports this claim, finding that a Pinterest pin today generates 78 cents in sales, on average.
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malek's comment, November 20, 2013 7:40 AM
The longer pin half-life surpasses other social media network, thank you for sharing.
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72% of customers expect complaints on Twitter to be answered in one hour

72% of customers expect complaints on Twitter to be answered in one hour | Social | Scoop.it
53% of customers who ask a brand a question on Twitter expect a response within one hour.
Christina Guenther's insight:

Responsiveness creates a more humanistic brand and increases engagement #cmgr

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Muse Seymour's curator insight, November 8, 2013 2:10 AM

And people wonder why I say I am on twitter all day. Because it's important!

Rescooped by Christina Guenther from Mastering Facebook, Google+, Twitter
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The Need for Personality in Customer-Centric Social Media Marketing

The Need for Personality in Customer-Centric Social Media Marketing | Social | Scoop.it

“ Customer-centric social media requires a personal approach. It’s about people connecting with people. Here's how and why.”


Via Rami Kantari, Becky Gaylord, massimo facchinetti
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Rescooped by Christina Guenther from Instagram's Best
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Instagram is now the fastest growing social channel

Instagram is now the fastest growing social channel | Social | Scoop.it
Instagram has been exponentially growing in popularity and use with brand marketers in the past year. Where just 40 percent of top brands were using the platform a year ago, now 71 percent of the most recognized brands in the world...

Via David Blundell, Gerrit Bes, Ivo Nový
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David Blundell's curator insight, October 31, 2013 4:14 AM

Wow! 71% of top brads now incorporate Instagram into their strategy. How do you use the it? . . .

ExploreCurate's curator insight, October 31, 2013 6:50 PM

A picture says more than 140 letters? 

Rescooped by Christina Guenther from Digital-News on Scoop.it today
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Buffer's Response to Hacking: A Study in Social Media Crisis Management - Search Engine Watch

Buffer's Response to Hacking: A Study in Social Media Crisis Management - Search Engine Watch | Social | Scoop.it
iDesignTimes.com Buffer's Response to Hacking: A Study in Social Media Crisis Management Search Engine Watch More often than brands would probably like, we're given opportunities to learn about social media crisis management through the highly...

Via Thomas Faltin
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Rescooped by Christina Guenther from Facebook for Business Marketing
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PLATFORM CHANGES - 5 Facebook Updates That Affect Business Pages

PLATFORM CHANGES - 5 Facebook Updates That Affect Business Pages | Social | Scoop.it
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you'll want to know about them. Let's jump right in.

Via Peg Corwin
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Peg Corwin's curator insight, October 23, 2013 8:57 PM

FACEBOOK PAGE software changes are:
 

- Objective-Based Ad Creation
- Updates To Facebook Insights
- Edit Posts On Business Pages
- Facebook Alerts Users When Their Messages Are Bound For Recipients’ ‘Other’ Folders
- Graph Search Now Includes Posts And Status Updates
 

If you like this scoop, please consider a thumbs up or share.

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Social, Context & Delightion How Inbound Companies Solve for the C...

Slides presented at Social Brand Forum 2013 in Coralville, Iowa.
Christina Guenther's insight:

 "Helpful is the new viral" ~Laura '@pistachio' Fitton

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Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX | TechCrunch

Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX | TechCrunch | Social | Scoop.it
Google and Facebook are getting a bit friendlier despite their social networking competition. Google's DoubleClick ad buying software will soon allow clients..
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6 Proven Tactics To Make Your Email Marketing More Effective

6 Proven Tactics To Make Your Email Marketing More Effective | Social | Scoop.it
Email marketing is an art. It takes strategy, skill and focus. From subject lines to segmenting, here are proven tips to become an email marketing master.
Christina Guenther's insight:

Perfect timing as i'm working on a new email marketing strategy!

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Ally Greer's curator insight, December 19, 2013 5:21 PM

Email is an increasing part of my digital marketing these days, too! Great to learn any tips and tricks to make it more useful. Thanks @Christina Guenther!

Rescooped by Christina Guenther from Online Collaboration Tools
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Cross-Device Real-Time Messaging, Archiving and Search for Team Collaboration: Slack

Cross-Device Real-Time Messaging, Archiving and Search for Team Collaboration: Slack | Social | Scoop.it

Via Robin Good
Christina Guenther's insight:

Tested this platform out in beta. I give it a two thumbs up! Great for project managment and team collaboration.

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Massimiliano Cammuso's curator insight, December 19, 2013 3:35 AM

I've find this tool via @Robin Good, it is very powerful.

It is a sort of Skype but you can have channels and you can search in simply way .


Channels created has the integration with the services like Twitter, Dropbox, Google Drive and more.

Slack seems to be one of the best solution for online collaboration with less mail less kilometers Skype chat and always in sync 


I started using this tool with my team and seems they like it a lot! 

Let me know if you start to use this tool and if you like it!

Roy Sheridan's curator insight, January 24, 2014 12:51 PM

Good direction.

paul babicki's curator insight, February 5, 2014 7:18 PM

http://netiquetteiq.blogspot.com #email #netiquette iq

Rescooped by Christina Guenther from Social Media Bites!
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Google+ Launches Social Ad Called +Post to Appear Across Display Network

Google+ Launches Social Ad Called +Post to Appear Across Display Network | Social | Scoop.it
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.

Via David Blundell
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David Blundell's curator insight, December 12, 2013 12:43 PM

So Google+ now has a serious ad proposition? Could this be a game-changer and a real challenge to Facebook?

Rescooped by Christina Guenther from Mastering Facebook, Google+, Twitter
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The #Selfie Syndrome – Is Social Media Making Us All Narcissistic? [INFOGRAPHIC] - AllTwitter

The #Selfie Syndrome – Is Social Media Making Us All Narcissistic? [INFOGRAPHIC] - AllTwitter | Social | Scoop.it

The selfie, a very modern phenomenon where users take pictures of themselves that they then submit to one or more social media sites, seems harmless enough. After all, what’s wrong with sharing a photo showing us off at our best?

And sharing selfies is something that many of us like to do: hundreds of millions of self-shots get sent and exchanged on Facebook, Twitter, Instagram and Snapchat each and every day. But what if this is all indicative of something more troubling? What if the selfie overload points to a growing narcissism in our culture?

Check the infographic below for all the details, which comes courtesy of The Best Computer Science Schools.


Via Mau, massimo facchinetti
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Florence Boy's curator insight, December 3, 2013 4:50 AM

Phénomène tout à fait observable empiriquement autour de soi... mais bon, si certains en ont besoin, c'est sans doute qu'ils manquent de reconnaissance !

Francissen Textwriting En Uebersetzung's curator insight, January 9, 2014 2:27 AM

Get noticed

Rescooped by Christina Guenther from digital marketing strategy
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Two Simple Twitter Tips to Virtually Dominate Your Niche

Two Simple Twitter Tips to Virtually Dominate Your Niche | Social | Scoop.it

Via malek
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malek's curator insight, November 19, 2013 6:14 PM

Twitter is still the most effective social media to communicate with business professionals. It's essential to know how to dominate your little niche in this world

Scooped by Christina Guenther
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Facebook is investigating user reports of Timelines on profiles and Pages failing to load (Update: Fixed)

Facebook is investigating user reports of Timelines on profiles and Pages failing to load (Update: Fixed) | Social | Scoop.it
Facebook users are reporting issues with their Timelines loading, both on profiles and Pages. The issue appears to be widespread, with reports coming in from all over the world, though ...
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Rescooped by Christina Guenther from Mastering Facebook, Google+, Twitter
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Google Announces Live Video Tutorials Called 'Helpouts'

Google Announces Live Video Tutorials Called 'Helpouts' | Social | Scoop.it

Google Helpouts is a new tool that connects users via live video chat with experts who can help them with everything from cooking tips to medical advice.


Via massimo facchinetti
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Rescooped by Christina Guenther from Influence Marketing Strategy
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40 Amazing Social Media Startups

40 Amazing Social Media Startups | Social | Scoop.it
There are a number of hot social media startups to look out for. Social media has a very bright future in terms of promoting products and connecting people.

Via Ron Sela
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Ron Sela's curator insight, November 4, 2013 2:08 PM

40 Amazing Social Media Startups

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The Psychology of Significance and Google Plus - Martin Shervington

The Psychology of Significance and Google Plus - Martin Shervington | Social | Scoop.it
For some time I’ve been curious as to how events happen on Google+. From the very first moments of connecting with someone, all the way through to a blossoming relationship.
Christina Guenther's insight:

This is why I am such a G+ advocat! Via @MartinSherv @Brando_Emilio 

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Rescooped by Christina Guenther from Pinterest
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3 Ways To Prep For Promoted Pins on Pinterest - Business 2 Community

3 Ways To Prep For Promoted Pins on Pinterest - Business 2 Community | Social | Scoop.it

Via Kelly Lieberman
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Rescooped by Christina Guenther from digital marketing strategy
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10 Top Brands with the Worst Google Plus Pages

10 Top Brands with the Worst Google Plus Pages | Social | Scoop.it
Google+ is one of the world’s largest social networks but some big companies don't seem to bother. Here are 10 top brands with the worst Google plus pages.

Via malek
Christina Guenther's insight:

I'm surprised that major brands like these have not seen the importance in maintaing a successful G+ page. Remember: G+ is good for SEO and SEO is good for business...DUH!

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malek's curator insight, October 27, 2013 5:48 PM

When the magic fails to touch the G+ page

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Facebook News Feed Algorithm Change: No More Memes or Asking for Likes

Facebook News Feed Algorithm Change: No More Memes or Asking for Likes | Social | Scoop.it
Facebook has announced that they are tweaking the News Feed algorithm to reward quality content. What does this mean for you and your Page? I explore.
Christina Guenther's insight:

"Content is fire, social media is gasoline"~Jay Baer. Let's make valuable content people!

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