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What's happening in Social Media. Tips and inspiration to boost your digital marketing efforts.
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How to Amplify Your Content with Pinterest Promoted Pins

How to Amplify Your Content with Pinterest Promoted Pins | Social | Scoop.it
Pinterest is proving to be an amazingly powerful traffic driver for us and for our clients. So, when Pinterest announce the release of Promoted pins, we couldn’t wait to try it! We have found p…
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No More Promotional Posts: Facebook Will Penalize More Brand Content

No More Promotional Posts: Facebook Will Penalize More Brand Content | Social | Scoop.it
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
Christina Guenther's insight:

This applies to organic content only, not ads. Facebook defines any of the following as being promotional:

Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that reuse the exact same content from ads
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How to Use Pinterest to Drive Conversions | SEJ

How to Use Pinterest to Drive Conversions | SEJ | Social | Scoop.it
Pinterest drives 300% more revenue per click than Twitter and 27% more than Facebook.
Christina Guenther's insight:

"Pinterest users pin more than 3,400 pins a minute." 

 

I'm convinced. 

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10 Copywriting Tips to Drive More Engagement on Social Media

10 Copywriting Tips to Drive More Engagement on Social Media | Social | Scoop.it

No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary.


Via Kamal Bennani
Christina Guenther's insight:

Use PAS!

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Marco Favero's curator insight, November 4, 2014 7:11 PM

aggiungi la tua intuizione ...

Francesco Belli's curator insight, November 5, 2014 6:58 AM

1. Definire ed esprimere la propria USP (Unique Selling Position), cioè la caratteristica o la “filosofia” peculiare della nostra azienda, quella che ci differenzia rispetto ai competitor.

 

2. Concentrarsi sui vantaggi piuttosto che sulle caratteristiche.

 

3. Usare la formula PAS: presentare un problema - descrivere gli effetti negativi che questo problema può provocare - proporre la soluzione.

 

4. Utilizzare frasi brevi e concise, ricche di verbi in forma attiva che richiamano all’azione.

 

5. Utilizzare titoli che generano curiosità.


6. Individuare un segmento specifico di pubblico e rivolgersi direttamente a lui.

 

7. Trasmettere al lettore un senso di urgenza, come se quello che gli state dicendo possa essere di vitale importanza per lui e non possa aspettare per leggerlo.

 

8. Presentare la storia utilizzando un punto di vista unico e originale, magari inaspettato o “straniante”, anche parlando di qualcosa che non riguarda la vostra sfera di competenza ma che in qualche modo siete riusciti a ricondurre ad essa.

 

9. Fornire al lettore una chiara “call to action”.

 

10. Utilizzare come lead dell’articolo nei social un fatto o una citazione interessanti, per stimolare la curiosità (senza però anticipare nulla di essenziale, altrimenti c’è il rischio che il lettore si senta appagato dal lead e non legga l’articolo).

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Pinterest Has Launched a Complete Site Redesign

Pinterest Has Launched a Complete Site Redesign | Social | Scoop.it
Pinterest, which is one of the fastest growing social sites ever, recently launched a complete site redesign. I was actually quite impressed with the new d
Christina Guenther's insight:

Say goodbye to Hashtags and auto Tweets. 

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How to Optimize Your Business Page for Facebook Search

How to Optimize Your Business Page for Facebook Search | Social | Scoop.it
You’ve probably noticed when you search for a business the results will often include social networks as some of the top results - especially Facebook.
Christina Guenther's insight:

Just a reminder...

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Brand Storytelling: 7 Vital Delivery Optimization Strategies For Social Media - SocialBro

Brand Storytelling: 7 Vital Delivery Optimization Strategies For Social Media - SocialBro | Social | Scoop.it

Charmin are only selling toilet roll, yet Facebook posts including the Charmin Bears increased shares by 585%. The characterization of the big, fun bears means that conversations about going to the bathroom can come from them and feel more sharable. Without them, it could feel like a creepy person behind a screen wants to know your personal habits!

Christina Guenther's insight:

Brand mascots!

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The Ultimate Guide To Social Media Contests, 15 Steps

The Ultimate Guide To Social Media Contests, 15 Steps | Social | Scoop.it
It’s sometimes tricky, with social marketing, to separate your efforts from the “noise” of every other piece of content, news, and nonsense out there on the web. It is a challenge to establish and build meaningful relationships with your followers,...
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3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us | Social | Scoop.it
The ALS ice bucket challenge has quickly become this summer’s viral movement version of the “Harlem Shake,” Tebow-ing, and “Call Me Maybe” video parodies. Like any viral movement, there is …
Christina Guenther's insight:

1. Video communication is on the rise. 

2. Video skills need work.

3. Social media is the real deal. 

 

 

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News Feed FYI: Click-baiting | Facebook Newsroom

News Feed FYI: Click-baiting | Facebook Newsroom | Social | Scoop.it

" We’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see."

Christina Guenther's insight:

"With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.

The best way to share a link after these updates will be to use the link format."

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INFOGRAPHIC: 2014 State of Multichannel Customer Service | CustomerThink

INFOGRAPHIC: 2014 State of Multichannel Customer Service | CustomerThink | Social | Scoop.it

The survey, which gauged the responses of 1,000 U.S. consumers, shows that time and effectiveness are of the essence when it comes to a satisfying customer experience. Key findings are summarized in the accompanying infographic. To download and read the full survey report, click here.

 

 


Via Russ Merz, Ph.D.
Christina Guenther's insight:

"Old customer service channels certainly aren’t going away, but new ones like social are creating both greater and faster service expectations across the board."

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Russ Merz, Ph.D.'s curator insight, August 10, 2014 9:39 AM

Some recent survey results with #stats revealing a look at the state of multichannel #customerservice.  Some of the information is rather surprising especially the centrality of #digital channels for seeking solutions to customer service problems.

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Finally, Most Brands Measuring Social Content Effectiveness

Finally, Most Brands Measuring Social Content Effectiveness | Social | Scoop.it
Eight in 10 marketers are now measuring the effectiveness of their social media content, focusing more on soft metrics, such as "likes," than solid metrics like sales. When determining content success overall, social media metrics are among the most popular choices.
Christina Guenther's insight:

"Nearly two-thirds of US content marketers said they used social shares and “likes” to determine success, the second most popular metric. Conversions and sales fell at the low end again, cited by 42.1%"

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Google My Business: A Visual Tour Of Google's New Tool For Local Businesses & Brands

Google My Business: A Visual Tour Of Google's New Tool For Local Businesses & Brands | Social | Scoop.it
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […]
Christina Guenther's insight:

Love everything about the the new Google "My Business" feature!

 

Business Info editor:
List of things to complete
Specific fields open up dedicated boxes, like contact info
Links out to Help Center content
Other options at bottom of dashboard (Remove listing, report problems, get help)

View business on Google gives preview of business info:1) In Google Search (With knowledge graph) 2) In Google Maps 3) On Google+
Reviews
See reviews from Google and around the Web
Responding to reviews is available in-dash
Reviews analytics are available
Insights
Visibility (Views & clicks)
Engagement (Posts, actions)
Audience (Who is engaging with you?)

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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program | Social | Scoop.it

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.

Christina Guenther's insight:

"The advertisers spending in the millions on campaigns or a half-million dollars for one ad, that's who has access"

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Facebook unveils privacy settings 101

Facebook unveils privacy settings 101 | Social | Scoop.it
Facebook has unveiled a 'Privacy Basics' guide and a new data policy.
Christina Guenther's insight:
Facebook just created an easy-to-read guide about the information it collects about you and how you can control that data. 
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7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year | Social | Scoop.it
Use these 7 lessons learned from 567 Facebook ad campaigns to create the right message for your ads and outperform the rest.
Christina Guenther's insight:

Put the right message in front of your the right audience. 

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9 Brands Absolutely Crushing it on Instagram

9 Brands Absolutely Crushing it on Instagram | Social | Scoop.it

Instagram is a great channel for companies to convey their brand. Check out several that are doing a remarkable job.


Via Kamal Bennani
Christina Guenther's insight:

Be human. Be creative. Embrace your audience. 

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How to Get the Most Out of Your Promoted Tweets

How to Get the Most Out of Your Promoted Tweets | Social | Scoop.it
Twitter has analyzed nearly 200,000 Promoted Tweets to figure out how businesses can use them most effectively.
Christina Guenther's insight:

"Don't just tweet - Interact."


 

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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Social | Scoop.it

Social media platforms don't come with directions, which means that we, social media users, figure things out as we go. While our intuition is a blessing, it is also a curse. We suss out how to use the social media sites – well enough. But we never really get to know the platform.

For many of us, our knowledge of a site remains superficial. Today, however, you and I will take a deep dive into Google+. We will look at 15 tricks, features, and tools that will take your Google+ experience to another level.

 

.

Christina Guenther's insight:

"70% of G+ users have posted an online product/ brand review in the last month."

 

Search communities & find influencers on G+. 

 

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The Best Length for Online Content

The Best Length for Online Content | Social | Scoop.it
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines.
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Facebook begins offering bandwidth targeting to advertisers | ZDNet

Facebook begins offering bandwidth targeting to advertisers | ZDNet | Social | Scoop.it
The social network says the feature makes it easier for businesses to target advertisements to users based on their mobile network types.
Christina Guenther's insight:

I think this could create a more enjoyable experience for Facebook users. 

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Pinterest Secrets: Images that Receive the Best Engagement

Pinterest Secrets: Images that Receive the Best Engagement | Social | Scoop.it
There are some types of images that lead to more engagement, clicks, and purchases than others. Here are some Pinterest secrets for image sharing.
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Marianne Naughton's curator insight, August 30, 2014 11:42 AM

Pinterest Sharing Secrets ...

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No More Facebook Like-Gating: What It Means and Why You Should Care

No More Facebook Like-Gating: What It Means and Why You Should Care | Social | Scoop.it
Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on...
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Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social

Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social | Social | Scoop.it
Want to know how you can maintain a healthy Twitter feed? Here are a few tips to help you create a well-balanced content strategy for Twitter.
Christina Guenther's insight:

Yep. It's all about making a difference on how people are perceiving your brand for the better! 

 

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Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy | Social | Scoop.it

"Social media is all about the experience and our ability to create a virtual space that both compliments, accessorizes and expands our offline activities into a vibrant and interactive online space.

The problem with that is this. Facebook is now limiting our ability to do just that."

 
Christina Guenther's insight:

"Google+ is Google. Google is search. Search is where people go to buy.”  Enough said. 

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