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Twitter Gets Serious About Social Shopping

Twitter Gets Serious About Social Shopping | Social | Scoop.it
Twitter will reportedly allow shopping and payment directly from your timeline.

Via Baochi
Christina Guenther's insight:

Good opportunity for e-commerce biz...but not sure if it will have that much of an impact on increasing conversion. I personally do a lot of research on a product before I make the decision to buy. 

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Stephen Dale's curator insight, January 21, 6:24 AM

Have you ever scrolled through your Twitter feed and spotted that shiny, must-have new gadget? Next time, you might be able to just click "Buy," thanks to a new deal between Twitter and payments startup Stripe

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What's happening in Social Media. Tips and inspiration to boost your digital marketing efforts.
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Facebook begins offering bandwidth targeting to advertisers | ZDNet

Facebook begins offering bandwidth targeting to advertisers | ZDNet | Social | Scoop.it
The social network says the feature makes it easier for businesses to target advertisements to users based on their mobile network types.
Christina Guenther's insight:

I think this could create a more enjoyable experience for Facebook users. 

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Pinterest Secrets: Images that Receive the Best Engagement

Pinterest Secrets: Images that Receive the Best Engagement | Social | Scoop.it
There are some types of images that lead to more engagement, clicks, and purchases than others. Here are some Pinterest secrets for image sharing.
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Marianne Naughton's curator insight, August 30, 11:42 AM

Pinterest Sharing Secrets ...

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No More Facebook Like-Gating: What It Means and Why You Should Care

No More Facebook Like-Gating: What It Means and Why You Should Care | Social | Scoop.it
Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on...
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Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social

Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social | Social | Scoop.it
Want to know how you can maintain a healthy Twitter feed? Here are a few tips to help you create a well-balanced content strategy for Twitter.
Christina Guenther's insight:

Yep. It's all about making a difference on how people are perceiving your brand for the better! 

 

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Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy | Social | Scoop.it

"Social media is all about the experience and our ability to create a virtual space that both compliments, accessorizes and expands our offline activities into a vibrant and interactive online space.

The problem with that is this. Facebook is now limiting our ability to do just that."

 
Christina Guenther's insight:

"Google+ is Google. Google is search. Search is where people go to buy.”  Enough said. 

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Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Social | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
Christina Guenther's insight:

ROI for social media efforts is the most desired objective for digital marketers. With client expectations, marketers are focused on proving their worth and revealing ways to connect all social marketing efforts back to sales. We now have measurement tools that allow us to look at a variety of metrics such as overall "net increase in sales, new customers acquired, new leads generated, increased retention rates, and a quantified increase in awareness." Understanding the worth of social media marketing and making this transparent for your client is a crucial objective in your marketing strategy.


Always think in terms of value! 

 

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Jace Henry's curator insight, May 21, 3:05 PM

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

Nine0Media's curator insight, June 3, 5:24 PM

#DIYSEO #Nine0Media 

Dola's curator insight, July 28, 4:08 AM

Measuring ROI on Social Media - how and what to measure

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How To Create Google +Post Ads

How To Create Google +Post Ads | Social | Scoop.it
Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.
Christina Guenther's insight:

Exciting news for businesses. Gaining 1000 followers is a huge goal to reach and being active is the first step to take. Let the G+ user community commence!

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Begum astrology systematic call to get advice
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IF There is a problem Contact - Queen Noor Khan
contact no. :- +91 9929704706
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Twitter Launches New Profile Pages on the Web

Twitter Launches New Profile Pages on the Web | Social | Scoop.it
Twitter is officially rolling out a brand new user profile redesign from today, as it looks to help users show who they really are. The news follows on fro
Christina Guenther's insight:

Twitter's recent updates that incorporate photo tagging, photo series tweets, and now a more visual profile page looks somewhat similar to Facebook. However, we like Twitter and we like pictures. This could be great. 

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4 Things to Know About Facebook's Plan for Total World Domination

4 Things to Know About Facebook's Plan for Total World Domination | Social | Scoop.it
Mark Zuckerberg is taking on Planet Earth by drone, laser and satellite, pledging to connect the 'whole world' to the Internet… One new Facebook...
Christina Guenther's insight:

Woah. Drones really?

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Clare Wakeman's curator insight, April 4, 6:14 AM

well lets get it started and shared

Begum Noor Jahan's comment, May 3, 5:27 AM
http://noorjahankhan.com/ 786 *
Queen Noor Khan can solve Husband wife
love problem solution, family problem
,Black magic specialist , magic spell
,Vashikran expert, lottery, career
,business and Within 72 hours and with 101%
guaranteed to get all solutions in your life.
Begum astrology systematic call to get advice
from him.
IF There is a problem Contact - Queen Noor Khan
contact no. :- +91 9929704706
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Facebook page redesign: the good, the bad and the ugly. All you need to know

Facebook page redesign: the good, the bad and the ugly. All you need to know | Social | Scoop.it
The new Facebook page design is here. There are good news, bad news and very bad news (like a bad bug). Let's have a closer look at each of them.
Christina Guenther's insight:

"[WARNING]: Before applying to the waiting list, consider the possible consequences to your current fan gated applications. As long as the bug mentioned above remains unfixed, I recommend sticking with the current design."

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Stephen Zimmett's curator insight, March 15, 7:53 PM

I do not believe my face book page changed at all.

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The Guide to Snapchat for Brands [INFOGRAPHIC]

The Guide to Snapchat for Brands [INFOGRAPHIC] | Social | Scoop.it
Snapchat is a popular application used to send self-destructing photos and messages to friends. Pew Research estimates there are 26 million active Snapchat users in the U.S, where the core audience is between 13 and 25 years young.

Via Brian Yanish - MarketingHits.com
Christina Guenther's insight:

I wouldn't mind if my favorite brands Snapped me a coupon every now and then :)

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What an Agency Looks for When Hiring Community Managers | Sprout Social

What an Agency Looks for When Hiring Community Managers | Sprout Social | Social | Scoop.it
We asked Marjorie R. Asturias, president of social media agency Blue Volcano Media, what she looks for when hiring community managers for her company.
Christina Guenther's insight:

Great representation on what the job of a CM entails. 

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10 Pinterest pointers for your brand

10 Pinterest pointers for your brand | Social | Scoop.it

"Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic. With stats like that, it’s safe to say Pinterest is here to stay.

Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or use existing ones?” “What should I pin?” “How frequently should I pin?” “Who should I follow?”

Christina Guenther's insight:

Be personal. Be visual. Be valuable.

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Michael Fish's curator insight, April 20, 8:01 PM

A social network with clout!

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3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us | Social | Scoop.it
The ALS ice bucket challenge has quickly become this summer’s viral movement version of the “Harlem Shake,” Tebow-ing, and “Call Me Maybe” video parodies. Like any viral movement, there is …
Christina Guenther's insight:

1. Video communication is on the rise. 

2. Video skills need work.

3. Social media is the real deal. 

 

 

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News Feed FYI: Click-baiting | Facebook Newsroom

News Feed FYI: Click-baiting | Facebook Newsroom | Social | Scoop.it

" We’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see."

Christina Guenther's insight:

"With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.

The best way to share a link after these updates will be to use the link format."

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INFOGRAPHIC: 2014 State of Multichannel Customer Service | CustomerThink

INFOGRAPHIC: 2014 State of Multichannel Customer Service | CustomerThink | Social | Scoop.it

The survey, which gauged the responses of 1,000 U.S. consumers, shows that time and effectiveness are of the essence when it comes to a satisfying customer experience. Key findings are summarized in the accompanying infographic. To download and read the full survey report, click here.

 

 


Via Russ Merz, Ph.D.
Christina Guenther's insight:

"Old customer service channels certainly aren’t going away, but new ones like social are creating both greater and faster service expectations across the board."

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Russ Merz, Ph.D.'s curator insight, August 10, 9:39 AM

Some recent survey results with #stats revealing a look at the state of multichannel #customerservice.  Some of the information is rather surprising especially the centrality of #digital channels for seeking solutions to customer service problems.

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Finally, Most Brands Measuring Social Content Effectiveness

Finally, Most Brands Measuring Social Content Effectiveness | Social | Scoop.it
Eight in 10 marketers are now measuring the effectiveness of their social media content, focusing more on soft metrics, such as "likes," than solid metrics like sales. When determining content success overall, social media metrics are among the most popular choices.

Via Baochi
Christina Guenther's insight:

"Nearly two-thirds of US content marketers said they used social shares and “likes” to determine success, the second most popular metric. Conversions and sales fell at the low end again, cited by 42.1%"

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Google My Business: A Visual Tour Of Google's New Tool For Local Businesses & Brands

Google My Business: A Visual Tour Of Google's New Tool For Local Businesses & Brands | Social | Scoop.it
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […]
Christina Guenther's insight:

Love everything about the the new Google "My Business" feature!

 

Business Info editor:
List of things to complete
Specific fields open up dedicated boxes, like contact info
Links out to Help Center content
Other options at bottom of dashboard (Remove listing, report problems, get help)

View business on Google gives preview of business info:1) In Google Search (With knowledge graph) 2) In Google Maps 3) On Google+
Reviews
See reviews from Google and around the Web
Responding to reviews is available in-dash
Reviews analytics are available
Insights
Visibility (Views & clicks)
Engagement (Posts, actions)
Audience (Who is engaging with you?)

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This is What Happens Every Single Minute Online

This is What Happens Every Single Minute Online | Social | Scoop.it

Here is another visual with some mind-blowing stats about what happens every minute online. It is just unbelievable the speed with which this digital avalanche is moving and nobody can predict its destination. But what we are sure of is that the human life is witnessing a radical and unprecedented transformation paralleled only to the capture of fire in terms of what it did to the look and feel of life.

Christina Guenther's insight:

That's a lot of data!

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8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter

8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter | Social | Scoop.it
Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.
Christina Guenther's insight:

Number 8 is definitely a must. Tracking your results & learning from them. That's what it's all about! 

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Ally Greer's curator insight, April 10, 12:56 PM

Great tips. My favorite, "think editorial, not filler." (nudge @Guillaume Decugis

Begum Noor Jahan's comment, May 3, 5:26 AM
http://noorjahankhan.com/ 786 *
Queen Noor Khan can solve Husband wife
love problem solution, family problem
,Black magic specialist , magic spell
,Vashikran expert, lottery, career
,business and Within 72 hours and with 101%
guaranteed to get all solutions in your life.
Begum astrology systematic call to get advice
from him.
IF There is a problem Contact - Queen Noor Khan
contact no. :- +91 9929704706
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A Tour of the New Facebook Business Page Redesign - Search Engine Journal

A Tour of the New Facebook Business Page Redesign - Search Engine Journal | Social | Scoop.it

You may have noticed the new look of the news feed and personal timelines that Facebook rolled out over the past few weeks. It's begun rolling out to busin.


Some have been given the option to implement the new timeline before the mandatory adjustment rolls out for business pages this Friday, April 4th. If you get the option to begin editing your page for the new timeline, I highly recommend doing so to ensure their page is where it needs to be when it goes live on Friday.

Christina Guenther's insight:

Hmm will this cluttered look work?

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Begum Noor Jahan's comment, May 3, 5:27 AM
http://noorjahankhan.com/ 786 *
Queen Noor Khan can solve Husband wife
love problem solution, family problem
,Black magic specialist , magic spell
,Vashikran expert, lottery, career
,business and Within 72 hours and with 101%
guaranteed to get all solutions in your life.
Begum astrology systematic call to get advice
from him.
IF There is a problem Contact - Queen Noor Khan
contact no. :- +91 9929704706
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The clusterFlunk story

The clusterFlunk story | Social | Scoop.it
Midway through my sophomore year at Truman State University I got a call
from Joe Dallago, a good friend of mine since high school. Joe was studying
at the University of Iowa and he was just pissed; complaining that he had
bombed a test because of one question he couldn’t get on his study guide.
He emailed his professor, his TA and was sitting in the middle of the
library but he couldn’t find the answer. There were 400 students in that
class and he had no way to talk to any of them. One of his classmates could
have probably answered his question in a couple of minutes and he would
have been fine.

A guest post by AJ Nelson
Christina Guenther's insight:

Amazing story on pursuing your dreams and making your ideas happen. 

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Begum Noor Jahan's comment, May 3, 5:27 AM
http://noorjahankhan.com/ 786 *
Queen Noor Khan can solve Husband wife
love problem solution, family problem
,Black magic specialist , magic spell
,Vashikran expert, lottery, career
,business and Within 72 hours and with 101%
guaranteed to get all solutions in your life.
Begum astrology systematic call to get advice
from him.
IF There is a problem Contact - Queen Noor Khan
contact no. :- +91 9929704706
Scooped by Christina Guenther
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How marketers can leverage Pinterest APIs - Mobile Marketer - Content

How marketers can leverage Pinterest APIs - Mobile Marketer - Content | Social | Scoop.it

Now boasting 70 million users, marketers are just beginning to recognize Pinterest as a highly influential social site for commerce, which the new APIs could further cultivate.


Since November, some 20 brand and retail partners with access to new Pinterest APIs have been ‘repinning’ trending content onto their own Web sites, looking to capitalize on consumers’ strong interest in accessing social content from their mobile devices.


Christina Guenther's insight:

"69% of Pinterest visitors have purchased or wanted to purchase an item versus 40% on Facebook"


The goal for marketers is action. The goal for Pinterest is action. Need I say more?   

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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Social | Scoop.it
While some debate whether Google+ is a ghost town or not, the search giant's social network quietly passed the 1 Billion user mark. That's right: 1 Billion people have a Google+ account which is 2x Twitter's user base and only 15% less than Facebook's. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.
Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating  with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features:



Adding Google+ Company pages as a sharing option to Scoop.it


Adding Google+ authorship to your Scoop.it profile Continue reading →
Christina Guenther's insight:

Finally! So excited to see impact of this new feature especially since I love me some G+ ;)!

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Creator pulls 'Flappy Bird' from app stores

Creator pulls 'Flappy Bird' from app stores | Social | Scoop.it
It appears the creator of mobile hit Flappy Bird is keeping his word in removing the popular game from iOS and Android app stores. The game no longer appears in searches on both Google Play and Apple's App
Christina Guenther's insight:

Gotta do what ya gotta do to be happy...I guess. Money doesn't mean happiness. 

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