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Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph | TechCrunch

Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph | TechCrunch | Social | Scoop.it
Pinterest has just acquired two-man startup VisualGraph, which creates machine vision, image recognition, and visual search technologies. The company's..

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What's happening in Social Media. Tips and inspiration to boost your digital marketing efforts.
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Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship | Social | Scoop.it
Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come in grounding its message in more relatable truths.
Christina Guenther's insight:

Beautiful. Well done Facebook. 

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Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach

Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach | Social | Scoop.it
The reach was only 3.73% for photo posts, well below the results for text-only statuses (5.77%) and link posts (5.29%).
Christina Guenther's insight:

We all saw this coming. 

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Do Social Referrals Affect Organic Traffic?

Do Social Referrals Affect Organic Traffic? | Social | Scoop.it

This Google Analytics walkthrough can help you illustrate just how powerful social media referrals can be when it comes to organic traffic.


Via Kamal Bennani
Christina Guenther's insight:

Jay Baer talks about Dark Social and how social will never get the credit it deserves!  

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Marco Favero's curator insight, February 9, 3:25 PM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 10, 4:23 AM

add your insight...

286
Bharat Employment's curator insight, February 11, 1:27 AM

http://www.bharatemployment.com/

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The Ultimate 2015 Resolution List For Social Media Marketers - SocialBro

The Ultimate 2015 Resolution List For Social Media Marketers - SocialBro | Social | Scoop.it
Want 2015 to be your year? Here's 20 resolutions specifically to improve your marketing, and 15 lifestyle ones that will help to boost your career.
Christina Guenther's insight:

Cheers to a new year! Here are 35 resolutions to be a better you. 

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3 Steps for Recruiting with Facebook Ads | Sprout Social

3 Steps for Recruiting with Facebook Ads | Sprout Social | Social | Scoop.it
This guide will show you how you can use Facebook Ads to fill up your recruiting funnel. Learn how to use Facebook to find your next great hire!
Christina Guenther's insight:

Facebook’s massive talent pool, coupled with its robust targeting capabilities, make it the ideal social network for recruiters and companies to find both passive and active job applicants.



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YouTube finally lets you make GIFs without leaving YouTube

YouTube finally lets you make GIFs without leaving YouTube | Social | Scoop.it

YouTube now has an integrated GIF creation tool, but the rollout is extremely limited.


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For Social Media Beginners and Pros Alike: A Free Social Media Marketing Resource Kit

For Social Media Beginners and Pros Alike: A Free Social Media Marketing Resource Kit | Social | Scoop.it

When you’re just starting off on social media—whether as an individual or a brand or a company or otherwise—the potential of Facebook and Twitter and LinkedIn and all the various other social media channels can be hugely exciting. And for the social media pros, the questions exist, too.

What to do first?

Where to click?

What to upload?

What to share?


Via Brian Yanish - MarketingHits.com
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How to Amplify Your Content with Pinterest Promoted Pins

How to Amplify Your Content with Pinterest Promoted Pins | Social | Scoop.it
Pinterest is proving to be an amazingly powerful traffic driver for us and for our clients. So, when Pinterest announce the release of Promoted pins, we couldn’t wait to try it! We have found p…
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No More Promotional Posts: Facebook Will Penalize More Brand Content

No More Promotional Posts: Facebook Will Penalize More Brand Content | Social | Scoop.it
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
Christina Guenther's insight:

This applies to organic content only, not ads. Facebook defines any of the following as being promotional:

Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that reuse the exact same content from ads
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How to Use Pinterest to Drive Conversions | SEJ

How to Use Pinterest to Drive Conversions | SEJ | Social | Scoop.it
Pinterest drives 300% more revenue per click than Twitter and 27% more than Facebook.
Christina Guenther's insight:

"Pinterest users pin more than 3,400 pins a minute." 

 

I'm convinced. 

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10 Copywriting Tips to Drive More Engagement on Social Media

10 Copywriting Tips to Drive More Engagement on Social Media | Social | Scoop.it

No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary.


Via Kamal Bennani
Christina Guenther's insight:

Use PAS!

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Marco Favero's curator insight, November 4, 2014 7:11 PM

aggiungi la tua intuizione ...

Francesco Belli's curator insight, November 5, 2014 6:58 AM

1. Definire ed esprimere la propria USP (Unique Selling Position), cioè la caratteristica o la “filosofia” peculiare della nostra azienda, quella che ci differenzia rispetto ai competitor.

 

2. Concentrarsi sui vantaggi piuttosto che sulle caratteristiche.

 

3. Usare la formula PAS: presentare un problema - descrivere gli effetti negativi che questo problema può provocare - proporre la soluzione.

 

4. Utilizzare frasi brevi e concise, ricche di verbi in forma attiva che richiamano all’azione.

 

5. Utilizzare titoli che generano curiosità.


6. Individuare un segmento specifico di pubblico e rivolgersi direttamente a lui.

 

7. Trasmettere al lettore un senso di urgenza, come se quello che gli state dicendo possa essere di vitale importanza per lui e non possa aspettare per leggerlo.

 

8. Presentare la storia utilizzando un punto di vista unico e originale, magari inaspettato o “straniante”, anche parlando di qualcosa che non riguarda la vostra sfera di competenza ma che in qualche modo siete riusciti a ricondurre ad essa.

 

9. Fornire al lettore una chiara “call to action”.

 

10. Utilizzare come lead dell’articolo nei social un fatto o una citazione interessanti, per stimolare la curiosità (senza però anticipare nulla di essenziale, altrimenti c’è il rischio che il lettore si senta appagato dal lead e non legga l’articolo).

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Pinterest Has Launched a Complete Site Redesign

Pinterest Has Launched a Complete Site Redesign | Social | Scoop.it
Pinterest, which is one of the fastest growing social sites ever, recently launched a complete site redesign. I was actually quite impressed with the new d
Christina Guenther's insight:

Say goodbye to Hashtags and auto Tweets. 

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How to Optimize Your Business Page for Facebook Search

How to Optimize Your Business Page for Facebook Search | Social | Scoop.it
You’ve probably noticed when you search for a business the results will often include social networks as some of the top results - especially Facebook.
Christina Guenther's insight:

Just a reminder...

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Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach

Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach | Social | Scoop.it
Facebook taketh and Facebook giveth away.

Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on their Pages, but Facebook may be giving some organic reach back.

Two important things to know: the new source of organic exposure is only for local businesses with real geographic locations, and it includes user-generated content about those businesses

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Facebook introduces 'Relevance Score' for ads

Facebook introduces 'Relevance Score' for ads | Social | Scoop.it
Relevance Scores are likely just one of many metrics that will show that an ad is working. As Facebook explains in the post, the true utility of an ad is based on its objectives.
Christina Guenther's insight:

According to Facebook, Relevance scores are calculated based on the positive and negative feedback they expect an ad to receive from its target audience. The more positive interactions they expect an ad to receive, the higher the ad’s relevance score will be.

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8 Tips to Rank YouTube Videos in Search Engines

With over 6 billion hours of video viewed each month, YouTube is a powerful marketing platform that your business needs to utilize. The problem is, most videos on YouTube go unseen due to improper optimization. This article provides hacks on how to get more views on your YouTube videos by ranking them in Google and YouTube search engines.


Via Kamal Bennani
Christina Guenther's insight:

8 useful tips to help you get more views on you YouTube videos!

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10 Useful Instagram Tips & Tricks You Should Know

10 Useful Instagram Tips & Tricks You Should Know | Social | Scoop.it

Keeping up with these changes may take some time, which is why we have collected 10 tips and tricks you may find useful when on Instagram.


Via donhornsby, Jakarta Web Developer, Maria Margarida Correia, robosheauk, Ivo Nový
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donhornsby's curator insight, December 26, 2014 10:15 AM

The popular photo-sharing app, Instagram has undergone many changes with the most recent being its Instagram video. As more users sign up and more apps are being created, there will be definitely be more changes. Keeping up with these changes may take some time, which is why we have collected 10 tips and tricks you may find useful when on Instagram.

Jakarta Web Developer's curator insight, December 26, 2014 11:02 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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5 Step Formula to Boost Google Plus Engagement

5 Step Formula to Boost Google Plus Engagement | Social | Scoop.it

"There’s a secret that people who receive a considerable amount of engagement on Google Plus don’t often share."

Christina Guenther's insight:
Bold headlinePersuasive sub headlineCompelling contentSpecific call to actionEye-catching image
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Social Media ROI's Missing Ingredient | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Social Media ROI's Missing Ingredient | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social | Scoop.it
You can't calculate social media ROI without spending time figuring out your true costs. Here's an easy to know what it's really costing you to send that Facebook update.
Christina Guenther's insight:

Are you putting all of your emphasis in social media measurement on exactly the wrong thing?

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14 Recent Changes Social Media Marketers Need to Know

14 Recent Changes Social Media Marketers Need to Know | Social | Scoop.it
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

Via Pantelis Chiotellis, Ivo Nový
Christina Guenther's insight:

ICYMI

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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program | Social | Scoop.it

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.

Christina Guenther's insight:

"The advertisers spending in the millions on campaigns or a half-million dollars for one ad, that's who has access"

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Facebook unveils privacy settings 101

Facebook unveils privacy settings 101 | Social | Scoop.it
Facebook has unveiled a 'Privacy Basics' guide and a new data policy.
Christina Guenther's insight:
Facebook just created an easy-to-read guide about the information it collects about you and how you can control that data. 
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7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year | Social | Scoop.it
Use these 7 lessons learned from 567 Facebook ad campaigns to create the right message for your ads and outperform the rest.
Christina Guenther's insight:

Put the right message in front of your the right audience. 

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9 Brands Absolutely Crushing it on Instagram

9 Brands Absolutely Crushing it on Instagram | Social | Scoop.it

Instagram is a great channel for companies to convey their brand. Check out several that are doing a remarkable job.


Via Kamal Bennani
Christina Guenther's insight:

Be human. Be creative. Embrace your audience. 

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How to Get the Most Out of Your Promoted Tweets

How to Get the Most Out of Your Promoted Tweets | Social | Scoop.it
Twitter has analyzed nearly 200,000 Promoted Tweets to figure out how businesses can use them most effectively.
Christina Guenther's insight:

"Don't just tweet - Interact."


 

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