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2 Facebook Algorithm Updates That Will Confuse You - Business 2 Community

2 Facebook Algorithm Updates That Will Confuse You - Business 2 Community | Social | Scoop.it

It would be great if Facebook asked its users whether they were ready for an algorithm update before it threw it as a surplice that almost always annoys them. Recently Facebook has made two updates to the News Feed algorithm that most users don’t like. One of the changes makes community managers confused, while the other one seems harmless at first sight, but raises questionable issues about the post structure.

Christina Guenther's insight:

"The goal of this update is for the user to be able to recognize the difference between a cute cat picture hosted on an unsafe website and a great blog article that’s attracting many clicks."

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megan elms's curator insight, January 20, 2014 6:20 PM

Do you remember the ordiginal Facebook? How do you take to change?

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What's happening in Social Media. Tips and inspiration to boost your digital marketing efforts.
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How to Use Native Ads to Support Your Social Media Marketing

How to Use Native Ads to Support Your Social Media Marketing | Social | Scoop.it
Are you looking to supercharge your social media efforts? In this article, you'll learn how to integrate native ads into your social media marketing.
Christina Guenther's insight:

 

start integrating native ads into your social media marketing.

dfestart integrating native ads into your social media marketing.

Here’s how to start integrating native ads into your social media marketing.

fHere’s how to start integrating native ads into your social media marketing.

’s how to start integrating native ads into your social media marketing.

 
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The World's 21 Most Important Social Media Sites and Apps in 2015

The World's 21 Most Important Social Media Sites and Apps in 2015 | Social | Scoop.it
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.

That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of.

Via Brian Yanish - MarketingHits.com
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Linda Greenleaf's curator insight, April 15, 6:39 PM

A useful reference

Francina Moragues's curator insight, April 21, 9:47 AM

Un buen artículo que explica cuales son las 21 redes sociales más importantes y utilizadas en todo el mundo. 

SENAME Interactive's curator insight, May 15, 3:03 AM

Useful list of social media websites for beginners to grow their business. 

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Create a Winning Sponsored Content Strategy by @lkpetrolino

Create a Winning Sponsored Content Strategy by @lkpetrolino | Social | Scoop.it

But the biggest learning curve for the sponsored content movement seems to be implementation with a clear strategy to make sure it provides return-on-investment (ROI). This is a missing piece even for some of the brands placing clever and non-intrusive content.

Christina Guenther's insight:

"When you arrive at the page you notice there are four things about it: It’s highly visual, it’s easily consumable, it’s built for sharing, and it’s educational."

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Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship | Social | Scoop.it
Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come in grounding its message in more relatable truths.
Christina Guenther's insight:

Beautiful. Well done Facebook. 

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Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach

Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach | Social | Scoop.it
The reach was only 3.73% for photo posts, well below the results for text-only statuses (5.77%) and link posts (5.29%).
Christina Guenther's insight:

We all saw this coming. 

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Do Social Referrals Affect Organic Traffic?

Do Social Referrals Affect Organic Traffic? | Social | Scoop.it

This Google Analytics walkthrough can help you illustrate just how powerful social media referrals can be when it comes to organic traffic.


Via Kamal Bennani
Christina Guenther's insight:

Jay Baer talks about Dark Social and how social will never get the credit it deserves!  

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Marco Favero's curator insight, February 9, 3:25 PM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 10, 4:23 AM

add your insight...

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Bharat Employment's curator insight, February 11, 1:27 AM

http://www.bharatemployment.com/

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The Ultimate 2015 Resolution List For Social Media Marketers - SocialBro

The Ultimate 2015 Resolution List For Social Media Marketers - SocialBro | Social | Scoop.it
Want 2015 to be your year? Here's 20 resolutions specifically to improve your marketing, and 15 lifestyle ones that will help to boost your career.
Christina Guenther's insight:

Cheers to a new year! Here are 35 resolutions to be a better you. 

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3 Steps for Recruiting with Facebook Ads | Sprout Social

3 Steps for Recruiting with Facebook Ads | Sprout Social | Social | Scoop.it
This guide will show you how you can use Facebook Ads to fill up your recruiting funnel. Learn how to use Facebook to find your next great hire!
Christina Guenther's insight:

Facebook’s massive talent pool, coupled with its robust targeting capabilities, make it the ideal social network for recruiters and companies to find both passive and active job applicants.



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YouTube finally lets you make GIFs without leaving YouTube

YouTube finally lets you make GIFs without leaving YouTube | Social | Scoop.it

YouTube now has an integrated GIF creation tool, but the rollout is extremely limited.


Via Ivo Nový
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For Social Media Beginners and Pros Alike: A Free Social Media Marketing Resource Kit

For Social Media Beginners and Pros Alike: A Free Social Media Marketing Resource Kit | Social | Scoop.it

When you’re just starting off on social media—whether as an individual or a brand or a company or otherwise—the potential of Facebook and Twitter and LinkedIn and all the various other social media channels can be hugely exciting. And for the social media pros, the questions exist, too.

What to do first?

Where to click?

What to upload?

What to share?


Via Brian Yanish - MarketingHits.com
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How to Amplify Your Content with Pinterest Promoted Pins

How to Amplify Your Content with Pinterest Promoted Pins | Social | Scoop.it
Pinterest is proving to be an amazingly powerful traffic driver for us and for our clients. So, when Pinterest announce the release of Promoted pins, we couldn’t wait to try it! We have found p…
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No More Promotional Posts: Facebook Will Penalize More Brand Content

No More Promotional Posts: Facebook Will Penalize More Brand Content | Social | Scoop.it
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
Christina Guenther's insight:

This applies to organic content only, not ads. Facebook defines any of the following as being promotional:

Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that reuse the exact same content from ads
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How to Use Pinterest to Drive Conversions | SEJ

How to Use Pinterest to Drive Conversions | SEJ | Social | Scoop.it
Pinterest drives 300% more revenue per click than Twitter and 27% more than Facebook.
Christina Guenther's insight:

"Pinterest users pin more than 3,400 pins a minute." 

 

I'm convinced. 

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7 Takeaways From Social Media Marketing World 2015 |

7 Takeaways From Social Media Marketing World 2015 | | Social | Scoop.it
a recent slide deck we uploaded to SlideShare
Christina Guenther's insight:

"More people are turning to Pinterest, not Google, as their primary search engine, combining the power of search with visual content."

 

Wow!

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Twitter Now Lets You Post Slow-mo Videos from Your iPhone#twittervideo

Twitter Now Lets You Post Slow-mo Videos from Your iPhone#twittervideo | Social | Scoop.it

Twitter has just made sharing slow-mo videos from your iPhone a lot easier.

Announced in a tweet, Twitter confirmed that you can now upload your 60fps and 120fps videos as normal with your posts, and they will play back at the right speed.


Via Brian Yanish - MarketingHits.com
Christina Guenther's insight:

Because everyone loves slow-mo videos. 

 

:)

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SENAME Interactive's curator insight, May 15, 3:03 AM

This is a useful feature to use.. Check this out..

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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Social | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here
Christina Guenther's insight:

Handy dandy tools all social media managers should try! 

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Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach

Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach | Social | Scoop.it
Facebook taketh and Facebook giveth away.

Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on their Pages, but Facebook may be giving some organic reach back.

Two important things to know: the new source of organic exposure is only for local businesses with real geographic locations, and it includes user-generated content about those businesses

Via Brian Yanish - MarketingHits.com
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Facebook introduces 'Relevance Score' for ads

Facebook introduces 'Relevance Score' for ads | Social | Scoop.it
Relevance Scores are likely just one of many metrics that will show that an ad is working. As Facebook explains in the post, the true utility of an ad is based on its objectives.
Christina Guenther's insight:

According to Facebook, Relevance scores are calculated based on the positive and negative feedback they expect an ad to receive from its target audience. The more positive interactions they expect an ad to receive, the higher the ad’s relevance score will be.

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8 Tips to Rank YouTube Videos in Search Engines

With over 6 billion hours of video viewed each month, YouTube is a powerful marketing platform that your business needs to utilize. The problem is, most videos on YouTube go unseen due to improper optimization. This article provides hacks on how to get more views on your YouTube videos by ranking them in Google and YouTube search engines.


Via Kamal Bennani
Christina Guenther's insight:

8 useful tips to help you get more views on you YouTube videos!

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10 Useful Instagram Tips & Tricks You Should Know

10 Useful Instagram Tips & Tricks You Should Know | Social | Scoop.it

Keeping up with these changes may take some time, which is why we have collected 10 tips and tricks you may find useful when on Instagram.


Via donhornsby, Jakarta Web Developer, Maria Margarida Correia, robosheauk, Ivo Nový
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donhornsby's curator insight, December 26, 2014 10:15 AM

The popular photo-sharing app, Instagram has undergone many changes with the most recent being its Instagram video. As more users sign up and more apps are being created, there will be definitely be more changes. Keeping up with these changes may take some time, which is why we have collected 10 tips and tricks you may find useful when on Instagram.

Jakarta Web Developer's curator insight, December 26, 2014 11:02 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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5 Step Formula to Boost Google Plus Engagement

5 Step Formula to Boost Google Plus Engagement | Social | Scoop.it

"There’s a secret that people who receive a considerable amount of engagement on Google Plus don’t often share."

Christina Guenther's insight:
Bold headlinePersuasive sub headlineCompelling contentSpecific call to actionEye-catching image
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Social Media ROI's Missing Ingredient | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Social Media ROI's Missing Ingredient | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social | Scoop.it
You can't calculate social media ROI without spending time figuring out your true costs. Here's an easy to know what it's really costing you to send that Facebook update.
Christina Guenther's insight:

Are you putting all of your emphasis in social media measurement on exactly the wrong thing?

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14 Recent Changes Social Media Marketers Need to Know

14 Recent Changes Social Media Marketers Need to Know | Social | Scoop.it
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

Via Pantelis Chiotellis, Ivo Nový
Christina Guenther's insight:

ICYMI

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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program | Social | Scoop.it

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling social activities, according to industry insiders familiar with the special program.

Christina Guenther's insight:

"The advertisers spending in the millions on campaigns or a half-million dollars for one ad, that's who has access"

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Facebook unveils privacy settings 101

Facebook unveils privacy settings 101 | Social | Scoop.it
Facebook has unveiled a 'Privacy Basics' guide and a new data policy.
Christina Guenther's insight:
Facebook just created an easy-to-read guide about the information it collects about you and how you can control that data. 
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