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Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.
Are you sure you want to delete this scoop?
So Google+ now has a serious ad proposition? Could this be a game-changer and a real challenge to Facebook?
Eight in 10 marketers are now measuring the effectiveness of their social media content, focusing more on soft metrics, such as "likes," than solid metrics like sales. When determining content success overall, social media metrics are among the most popular choices.
"Nearly two-thirds of US content marketers said they used social shares and “likes” to determine success, the second most popular metric. Conversions and sales fell at the low end again, cited by 42.1%"
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […]
Love everything about the the new Google "My Business" feature!
Business Info editor:List of things to complete Specific fields open up dedicated boxes, like contact info Links out to Help Center content Other options at bottom of dashboard (Remove listing, report problems, get help)
View business on Google gives preview of business info:1) In Google Search (With knowledge graph) 2) In Google Maps 3) On Google+ Reviews See reviews from Google and around the Web Responding to reviews is available in-dash Reviews analytics are available Insights Visibility (Views & clicks) Engagement (Posts, actions) Audience (Who is engaging with you?)
Here is another visual with some mind-blowing stats about what happens every minute online. It is just unbelievable the speed with which this digital avalanche is moving and nobody can predict its destination. But what we are sure of is that the human life is witnessing a radical and unprecedented transformation paralleled only to the capture of fire in terms of what it did to the look and feel of life.
That's a lot of data!
Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.
Number 8 is definitely a must. Tracking your results & learning from them. That's what it's all about!
Great tips. My favorite, "think editorial, not filler." (nudge @Guillaume Decugis)
You may have noticed the new look of the news feed and personal timelines that Facebook rolled out over the past few weeks. It's begun rolling out to busin.
Some have been given the option to implement the new timeline before the mandatory adjustment rolls out for business pages this Friday, April 4th. If you get the option to begin editing your page for the new timeline, I highly recommend doing so to ensure their page is where it needs to be when it goes live on Friday.
Hmm will this cluttered look work?
Midway through my sophomore year at Truman State University I got a call from Joe Dallago, a good friend of mine since high school. Joe was studying at the University of Iowa and he was just pissed; complaining that he had bombed a test because of one question he couldn’t get on his study guide. He emailed his professor, his TA and was sitting in the middle of the library but he couldn’t find the answer. There were 400 students in that class and he had no way to talk to any of them. One of his classmates could have probably answered his question in a couple of minutes and he would have been fine.A guest post by AJ Nelson
Amazing story on pursuing your dreams and making your ideas happen.
Now boasting 70 million users, marketers are just beginning to recognize Pinterest as a highly influential social site for commerce, which the new APIs could further cultivate.
Since November, some 20 brand and retail partners with access to new Pinterest APIs have been ‘repinning’ trending content onto their own Web sites, looking to capitalize on consumers’ strong interest in accessing social content from their mobile devices.
"69% of Pinterest visitors have purchased or wanted to purchase an item versus 40% on Facebook"
The goal for marketers is action. The goal for Pinterest is action. Need I say more?
While some debate whether Google+ is a ghost town or not, the search giant's social network quietly passed the 1 Billion user mark. That's right: 1 Billion people have a Google+ account which is 2x Twitter's user base and only 15% less than Facebook's. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features: Adding Google+ Company pages as a sharing option to Scoop.it Adding Google+ authorship to your Scoop.it profile Continue reading →
Finally! So excited to see impact of this new feature especially since I love me some G+ ;)!
It appears the creator of mobile hit Flappy Bird is keeping his word in removing the popular game from iOS and Android app stores. The game no longer appears in searches on both Google Play and Apple's App
Gotta do what ya gotta do to be happy...I guess. Money doesn't mean happiness.
"Snowboarding is cool skis." Maybe Google Autocomplete knows more about the Winter Olympics than we think.
I can't help but laugh...I wonder what will show up after the 2014 Winter Olympics.
Just in case you are working on a G+ strategy (which you should be) Ray Hiltz offers some great suggestions that will definitely help move along your G+ game plan for 2014.
Twitter will reportedly allow shopping and payment directly from your timeline.
Good opportunity for e-commerce biz...but not sure if it will have that much of an impact on increasing conversion. I personally do a lot of research on a product before I make the decision to buy.
Have you ever scrolled through your Twitter feed and spotted that shiny, must-have new gadget? Next time, you might be able to just click "Buy," thanks to a new deal between Twitter and payments startup Stripe
Watch a remote-controlled, posessed baby prank unsuspecting New Yorkers, leaving them terrified.
Viral marketing at its finest. Can't wait for the movie.
Just watch. Please Please watch. So worth it.
Entertaining, though scary
Un ejemplo de creatividad sin límites.
"Social media is all about the experience and our ability to create a virtual space that both compliments, accessorizes and expands our offline activities into a vibrant and interactive online space.
The problem with that is this. Facebook is now limiting our ability to do just that."
"Google+ is Google. Google is search. Search is where people go to buy.” Enough said.
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…
ROI for social media efforts is the most desired objective for digital marketers. With client expectations, marketers are focused on proving their worth and revealing ways to connect all social marketing efforts back to sales. We now have measurement tools that allow us to look at a variety of metrics such as overall "net increase in sales, new customers acquired, new leads generated, increased retention rates, and a quantified increase in awareness." Understanding the worth of social media marketing and making this transparent for your client is a crucial objective in your marketing strategy.
Always think in terms of value!
While the points of this article won'y give you a magical mathematical formula, it's a good framework to start implementing KPI's on your social media publishing and put some objectives on them.
Not that a number of these points are actually only valid in the context of using social media as part of a broader content strategy. Collecting emails for instance (point #2) is not easy to do with basic social media publishing: as more and more the case, you'll need to combine social media publishing with a content hub such as a blog or a Scoop.it topic page to bundle a call to action such as an email newsletter signup with the content you've shared.
Similarly, measuring returning visitors from social media is a great idea but it won't work if you're just tweeting to 3rd-party site without using one of above solutions as a curation layer to offer them a chance to discover your brand.
Social ROI is actually pretty doable, and something we see every day. This is an interesting read.
Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.
Exciting news for businesses. Gaining 1000 followers is a huge goal to reach and being active is the first step to take. Let the G+ user community commence!
Twitter is officially rolling out a brand new user profile redesign from today, as it looks to help users show who they really are. The news follows on fro
Twitter's recent updates that incorporate photo tagging, photo series tweets, and now a more visual profile page looks somewhat similar to Facebook. However, we like Twitter and we like pictures. This could be great.
Mark Zuckerberg is taking on Planet Earth by drone, laser and satellite, pledging to connect the 'whole world' to the Internet… One new Facebook...
Woah. Drones really?
well lets get it started and shared
The new Facebook page design is here. There are good news, bad news and very bad news (like a bad bug). Let's have a closer look at each of them.
"[WARNING]: Before applying to the waiting list, consider the possible consequences to your current fan gated applications. As long as the bug mentioned above remains unfixed, I recommend sticking with the current design."
I do not believe my face book page changed at all.
Snapchat is a popular application used to send self-destructing photos and messages to friends. Pew Research estimates there are 26 million active Snapchat users in the U.S, where the core audience is between 13 and 25 years young.
I wouldn't mind if my favorite brands Snapped me a coupon every now and then :)
We asked Marjorie R. Asturias, president of social media agency Blue Volcano Media, what she looks for when hiring community managers for her company.
Great representation on what the job of a CM entails.
"Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic. With stats like that, it’s safe to say Pinterest is here to stay.Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or use existing ones?” “What should I pin?” “How frequently should I pin?” “Who should I follow?”
Be personal. Be visual. Be valuable.
A social network with clout!
Budeweiser takes a serious hug at the heart strings in their 2014 Super Bowl ad.
If you are anything like me you will definitely need a tissue at hand while watching this.
Amid all the recent data breaches affecting millions of consumers, here are the our ways you can get hacked.
We are ALL vulnerable.
Anybody is at risk.
Facebook users will soon be seeing which posts are popular and trending on the platform. Will this be a boon for both users and businesses alike?
I will always be a huge fan of the G+ "What's Hot" feature but I'm curious to see the impact of this new feature.
Facebook Announces Trending PostsIn an announcement late yesterday, Facebook revealed that they're rolling out a new product called "Trending" which will list topics that are most popular on Facebook at that time, linked to a timeline view of posts from friends and Pages on that topic.It's interesting because while Hashtags will no doubt play a role in determining which posts are included, it's clear from the images Facebook included in the announcement that hashtags will not be the only indicator.If the feature works similarly to What's Hot on Google+, this could be huge for both users and businesses alike!To learn more, please review the summary article below. And if you're struggling to reach people on Facebook, make sure that you subscribe to my blog notification circle that you can keep up as further developments in this area are discovered.Thanks!#Facebook #SocialMedia #FacebookMarketing #FacebookTrendingFeature#FacebookTrending