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Why Social Media SEO?

Why Social Media SEO? | social | Scoop.it

Do you know how social media impacts SEO? Are your own search and social efforts aligned? 

 

For many marketers, it’s not always clear how social media impacts search engine optimization. 

 

In this article you’ll find numerous resources to help you understand how social media SEO works.

 

Read More: http://www.socialmediaexaminer.com/social-media-seo/


Via Kamal Bennani, Guillaume Decugis, Antonino Militello
Ben Adams's insight:

Nice collection of methods and insights surrounding the use of social and SEO

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Guillaume Decugis's curator insight, February 24, 2014 1:13 PM

Great recap of what you should have in mind to align your social and SEO efforts. Some of them are easy to implement tips, some of them are harder to embrace. In particular, the #1 - "publish high quality content". 


The reality is that no matter how many tips you receive or how many times you're being told to publish high quality content, creating content remains hard.


For busy professionals and businesses however, curating relevant content on your areas of expertise is more accessible: you're probably reading a lot of the content worth sharing anyway so you're just a few clicks away from publishing it and making an impact with it.


For more on how content curation helps SEO, read:

- Use Content Curation to Drive More Traffic

- Your Guide to Content Curation for SEO

dan's curator insight, February 25, 2014 3:15 PM

#seo

9Dotstrategies's curator insight, February 27, 2014 10:14 PM

Success with Social Media and SEO combined #success #socialmedia #seo

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How to Track Content ROI: A Step-by-Step Guide

How to Track Content ROI: A Step-by-Step Guide | social | Scoop.it
Learn how to calculate the ROI of a piece of content in this in-depth, step-by-step guide.
Ben Adams's insight:

Some helpful apps and tricks to track your time & investment... 

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Is the UK ready to go digital-first? | The Wall Blog

Is the UK ready to go digital-first? | The Wall Blog | social | Scoop.it
Fujitsu's research into the UK's digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact
Ben Adams's insight:

I can't help but think we're behind here in Australia, where mistrust & misinformation surround consumer digital experiences. It's a great indicator of what might be to come. 

 

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5 Brands Shakin up Visual Content Strategy with Hyperlapse

5 Brands Shakin up Visual Content Strategy with Hyperlapse | social | Scoop.it
Instagram allows brands to create professional looking timelapse videos - I highlight 5 brands shaking up their visual content strategy with Hyperlapse.
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Google Can Now Tell You're Not a Robot With Just One Click | WIRED

Google Can Now Tell You're Not a Robot With Just One Click | WIRED | social | Scoop.it
On Wednesday, Google announced that many of its “Captchas”—the squiggled text tests designed to weed out automated spambots—will be reduced to nothing more than a single checkbox next to the statement “I’m not a robot.”
Ben Adams's insight:

Good news for dyslexic users who struggle with Captcha 

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What does it take to tell a powerful visual story?

What does it take to tell a powerful visual story? | social | Scoop.it
One topic that Mashable is particularly excited about is the rise of new visual platforms like Snapchat, Vine and Instagram. This is something we'll be discussing and demoing at...
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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO | social | Scoop.it

"You can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings".

 

Read More: http://moz.com/blog/on-page-topic-seo


Via Antonino Militello
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Marco Favero's curator insight, November 20, 2014 2:34 AM

aggiungi la tua intuizione ...

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Internet for all: Facebook to start testing Wi-Fi drones next year

Internet for all: Facebook to start testing Wi-Fi drones next year | social | Scoop.it
The team behind the Facebook-led project to bring Internet connectivity to remote locations around the world using drone technology has revealed that it plans to start the service in the next five years, with test flights scheduled for 2015.
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Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

Content Marketing Minds: Could Content Marketing Replace the Human Sales Team? | social | Scoop.it
B2B buyers don’t want your brand’s help making their decisions. They are independent.
Ben Adams's insight:

67% of the buyer’s journey is done digitally

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I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | Gadget Lab | WIRED

I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | Gadget Lab | WIRED | social | Scoop.it
I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked---even if I hated it.
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The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers | social | Scoop.it
How to create a re-engagement email campaign that helps your sender reputation, saves you money, and re-engages stale contacts.
Ben Adams's insight:

This is an old article but it stands true even now

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Out in the Open: A Tool That Will Make It Easier to Abolish Email Entirely | Enterprise | WIRED

Out in the Open: A Tool That Will Make It Easier to Abolish Email Entirely | Enterprise | WIRED | social | Scoop.it
Email is just about as old as networked computing itself. But 40 years later, the same basic technology still very much a part of our online lives—and for good reason: It’s pretty darn useful. But email is also one of the most infuriating technologies we have, and one of these days, we’re going to finally…
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Aussie teens online | ACMA

Aussie teens online | ACMA | social | Scoop.it
Aussie teens online
Ben Adams's insight:

Interesting research by @ACMAdotgov shows adults are spending more time online than teens.

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How to deliver successful campaigns via Facebook’s FBX ad exchange | The Wall Blog

How to deliver successful campaigns via Facebook’s FBX ad exchange | The Wall Blog | social | Scoop.it
Facebook recently announced it’s going down the permission marketing route with its soon to launch Ad Preferences tool  - another useful product for Fa
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Brands Using Trending Hashtags With Zero Relevance Is Dumb - B&T

Brands Using Trending Hashtags With Zero Relevance Is Dumb - B&T | social | Scoop.it
If a brand is pumping out tweets using trending hashtags with zero relevance, it's damaging to the brand.
Ben Adams's insight:

All too often brands try and hitch a ride on an irrelevant hashtag. Steering a good conversation to a self focused diatribe. It's a bad look. 

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BitTorrent wants to change the way the web is built

Distributed technology can and does empower users
Ben Adams's insight:

Distributed technology can and does empower users

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Stop posting like a marketer! Give fans the visual content they crave!

Stop posting like a marketer! Give fans the visual content they crave! | social | Scoop.it
Are you posting like a marketer on social platforms? It's time to post like a fan. In this post we explore native content that works!
Ben Adams's insight:

Wise words and a reminder to us all! 

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3 marketing trends to watch in 2015 | The Wall Blog

3 marketing trends to watch in 2015 | The Wall Blog | social | Scoop.it
As 2014 comes to a close in a rapidly-evolving industry, the year ahead looks as dynamic as ever for marketers. Nick Rappolt, chief executive officer of
Ben Adams's insight:

Loving the lists this time of year. Humanising your content is a regular theme

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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | social | Scoop.it
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
Ben Adams's insight:

Great insights from people like @Mike_Stelzner, @ducttape & @Ekaterina et al. Story telling, divergence and humanising your brand a growing trend. 

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#HashtagFails? 5 Tips That Will Change Your Fortune

#HashtagFails? 5 Tips That Will Change Your Fortune | social | Scoop.it
Master use of this key identifier on social media channels and realize business results.
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digital marketing transformation

digital marketing transformation | social | Scoop.it
How to get buy-in for digital marketing transformation
Ben Adams's insight:

Concerning that these stereotypes still hold true. Digital is still misunderstood, misinformed and mistrusted. Here's some ways to help fight the good fight

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Techniques to increase reach on Facebook - Smart Insights Digital Marketing Advice

Techniques to increase reach on Facebook - Smart Insights Digital Marketing Advice | social | Scoop.it
Why and how marketers must respond to the decline in organic reach There are many articles talking about the demise of Facebook, articles like this on Forb. Marketing topic(s):Facebook Marketing. Advice by Danyl Bosomworth.
Ben Adams's insight:

Without great content & tactical targeting of ads you'll fail to reach event the slimmest of margins - Only 6% are seeing your content and this is expected to fall to 1–2%, possibly 0%

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How going back to the source can awaken our creativity | The Wall Blog

How going back to the source can awaken our creativity | The Wall Blog | social | Scoop.it
All too often in the creative industry our focus rests on chasing the Next Big Thing. But what happens when we take a step back and work from the starting point
Ben Adams's insight:

The use of original, old material in a mix can be very powerful.

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How Seek is using continuous delivery to bring agility to marketing

How Seek is using continuous delivery to bring agility to marketing | social | Scoop.it
Agile development abandons traditional notions of lengthy planning and development cycles with testing at the end in favour of rapid prototyping, development and ongoing testing. That same thinking is starting to find its way into other business processes, and marketing is no exception.
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Joining the dots with HTML5 cross-screen advertising | The Wall Blog

Last year saw extraordinary growth in mobile advertising with a 105 per cent increase in global mobile ad spend. What’s more, predicted growth for 2014 is alm
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Airbnb CEO spells out the end game for the sharing economy, in 7 quotes

Airbnb CEO spells out the end game for the sharing economy, in 7 quotes | social | Scoop.it
Brian Chesky, wants a world more like the villages of old: highly trusting and filled with micro-entrepreneurs who shared their assets to make a living.
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