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Marzipan Media - Digital Content Creators

Marzipan Media offer digital and video production to make your brand shine online.
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Ten spectacular museums around the world

Ten spectacular museums around the world | social | Scoop.it
In honour of #museumweek, BBC Culture rounds up stunning buildings around the world that house the treasures of civilisation.
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How many of these have you been to? I think British Museum and Musee d'Orsay take the prize. 
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Why Snapchat is the 'one to watch in 2016'

Why Snapchat is the 'one to watch in 2016' | social | Scoop.it
Snapchat is gearing itself up for a huge year...
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Will Snapchat leave is competitors for dead in 2016?
Already in advance of 6bn views a day, is it time your brand moved to the one platform that can provide authentic value to our millennials? 

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Target Organic Facebook Posts to Specific Audiences

Target Organic Facebook Posts to Specific Audiences | social | Scoop.it
Audience Optimization is said to help make posts more relevant in people’s news feeds through being shown to Facebook users who are most likely to engage with them.
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An extra layer of targeting & relevancy can now be applied to an already powerful channel. Interested to see how this will impact reach. 

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Kill the Password: A String of Characters Won't Protect You

Kill the Password: A String of Characters Won't Protect You | social | Scoop.it
You have a secret that can ruin your life. It’s not a well-kept secret, either. Just a simple string of characters that can reveal everything about you.
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So You Want to Jump on a Social Media Trend

So You Want to Jump on a Social Media Trend | social | Scoop.it
Before you join in a discussion of a trending topics, consider these four rules of social media trends that can make or break your brand's social voice.
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Emoji are about to take over Instagram

Emoji are about to take over Instagram | social | Scoop.it
Instagram updated its iOS and Android apps Monday with the ability to add emoji hashtags to posts and three new filters.
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How to Retarget Content to Facebook Custom Audiences |

How to Retarget Content to Facebook Custom Audiences | | social | Scoop.it
Do you retarget content to increase conversions? This article shows four Facebook custom audiences you can create to retarget your content.
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HBO Starts a Dragon Hunt to Promote 'Game of Thrones' Season Premiere

HBO Starts a Dragon Hunt to Promote 'Game of Thrones' Season Premiere | social | Scoop.it
HBO is asking viewers to "#CatchDrogon," the beloved hatchling of Daenerys Targaryen, named for her late husband Drogo.
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Great engagement piece from HBO and 360i. Rewarding fans with special content and prizes while giving them trinkets they want to share. 

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Infographic: a Glimpse Into the Millennial Mind

Infographic: a Glimpse Into the Millennial Mind | social | Scoop.it
Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts. And many came of age as the real estate bubble burst and the country's economy was rocked by the financial crisis.
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A Tinder User Was Catfished By A Movie Marketing Robot

A Tinder User Was Catfished By A Movie Marketing Robot | social | Scoop.it
On Saturday, a Tinder user in Austin for SXSW was catfished by a robot who was promoting the movie Ex Machina at the festival, Adweek reported.
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How to Track Content ROI: A Step-by-Step Guide

How to Track Content ROI: A Step-by-Step Guide | social | Scoop.it
Learn how to calculate the ROI of a piece of content in this in-depth, step-by-step guide.
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Some helpful apps and tricks to track your time & investment... 

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Is the UK ready to go digital-first? | The Wall Blog

Is the UK ready to go digital-first? | The Wall Blog | social | Scoop.it
Fujitsu's research into the UK's digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact
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I can't help but think we're behind here in Australia, where mistrust & misinformation surround consumer digital experiences. It's a great indicator of what might be to come. 

 

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8 Takeaways From Facebook's F8: Mark Zuckerberg Reveals the Company's 10-Year Plan

8 Takeaways From Facebook's F8: Mark Zuckerberg Reveals the Company's 10-Year Plan | social | Scoop.it
At the end of Facebook CEO Mark Zuckerberg's keynote address at his company's annual F8 developers conference today, he took a page out of Oprah Winfrey's book, sending attendees home with a shiny object they all wanted.
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I Tried Instagram Automation So That You Won’t

I Tried Instagram Automation So That You Won’t | social | Scoop.it
Earlier this month I tried two Instagram bots. I wouldn’t recommend them or Instagram automation for anyone, especially not brands. Here’s why.
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This follows a chat I had this morning with a small local business looking for ways to cut corners and gain followers quickly. It's just not worth it. 

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Fast Company | Business + Innovation

Fast Company | Business + Innovation | social | Scoop.it
Fast Company inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.
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Marzipan Media

Marzipan Media | social | Scoop.it
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In the New Media Landscape content is king and we love creating dynamic communications to tell any story across any channel.
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5 Social Brands With Awesome Blog Strategies

5 Social Brands With Awesome Blog Strategies | social | Scoop.it
Discover five social brands with terrific blog strategies that cater wonderfully to their respective (and sometimes shared) audiences.
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Native Video on Facebook: 10 Examples

Native Video on Facebook: 10 Examples | social | Scoop.it
In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, ...
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Check Yourself Before You Wreck Yourself With A/B Testing

Check Yourself Before You Wreck Yourself With A/B Testing | social | Scoop.it
You can’t go back in time to run game-changing tests, but you *can* start now and start bringing in more conversions. Here's some A/B testing tips to help.
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#NotSilent: join the social media campaign to remember Anne Frank

#NotSilent: join the social media campaign to remember Anne Frank | social | Scoop.it
A timeless voice for the young
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A timeless voice for the young. Creating verbal histories that reconnect yesterday's youth with tomorrow's young adults. 
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The Role of Email Has Changed. Here Is How to Evolve Your Communication Strategy (DATA)

The Role of Email Has Changed. Here Is How to Evolve Your Communication Strategy (DATA) | social | Scoop.it
The efficacy and best practices related to email as a marketing channel have changed. Data suggest that email is less effective in reaching large quantities of people than it was even a few short y...
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AOP offers best practices for native advertising in wake of survey results

AOP offers best practices for native advertising in wake of survey results | social | Scoop.it
One in three consumers are more likely to trust native advertising than traditional advertising, according to a report from the Association of Online Publishers (AOP).
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8 Ways to Get Likes and Followers on Instagram

8 Ways to Get Likes and Followers on Instagram | social | Scoop.it
If there's one thing on social that makes everyone happy, it's getting some love on your posts. Learn 8 simple steps to get likes and followers on Instagram
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Simple yet effective ways to gain a wider audience. 

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Brands Using Trending Hashtags With Zero Relevance Is Dumb - B&T

Brands Using Trending Hashtags With Zero Relevance Is Dumb - B&T | social | Scoop.it
If a brand is pumping out tweets using trending hashtags with zero relevance, it's damaging to the brand.
Ben Adams's insight:

All too often brands try and hitch a ride on an irrelevant hashtag. Steering a good conversation to a self focused diatribe. It's a bad look. 

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