Social Butterfly
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Social Butterfly
Current news and articles regarding the social media industry
Curated by Jean Cruz
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7 Apps To Help Filter Through The Growing Social Media Noise

7 Apps To Help Filter Through The Growing Social Media Noise | Social Butterfly | Scoop.it
Now that internet uses are finding themselves with several social networking profiles to manage, it is easy for all that content and information to be...
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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Social Butterfly | Scoop.it
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?

Via Efraim Silver, Jose H. Flores
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Single or Taken? App Tells You Which Facebook Friends Are in Relationships

Single or Taken? App Tells You Which Facebook Friends Are in Relationships | Social Butterfly | Scoop.it
RelationBook lists all of your friends' relationship statuses.
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Why Supermarkets Are So 20th Century

Why Supermarkets Are So 20th Century | Social Butterfly | Scoop.it

Companies such as FreshDirect and Tesco are reinventing the grocery shopping experience in an effort to make procuring food a convenience, as opposed to a time-sucking errand. As it stands, grocery shopping in urban environments is a burden, but the concepts we discuss below save time, energy and money, often while reducing your carbon footprint.

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Why Twitter Still Rules Customer Service

Why Twitter Still Rules Customer Service | Social Butterfly | Scoop.it

A few months ago I wrote “Tweet now, Phone Later” about how Twitter customer support is often far superior to phone support. But, old habits die hard, so when I needed to get in touch with someone about my new Verizon phone order, I found myself on endless hold listening to recordings of the latest offers, and even eventually being sent to a “this number is no longer in service.”

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The 6 Types Of Social Media User – Which Are You? [INFOGRAPHIC] - AllTwitter

The 6 Types Of Social Media User – Which Are You? [INFOGRAPHIC] - AllTwitter | Social Butterfly | Scoop.it
The 6 Types Of Social Media User – Which Are You?
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How to Find Anything in Your Gmail

How to Find Anything in Your Gmail | Social Butterfly | Scoop.it
Do you spend ages hunting down information in your gmails? Trying to refine your search so that it brings back less than 20 pages?
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Access All Your Computer Files from your iPhone/iPad/Android with Polkast

Robin Good: Polkast is a free iOS and Android app which allows you to connect directly to your remote computer and instantly access all your files, videos, photos and music you have on it.

 

Polkast does not use any "cloud storage" type of solution to achieve this, but simply connects your mobile device or Windows 7 PC to your selected "home/work" Mac/PC, and then gives you direct access to all of your files through an organized system.

 

The app is free to download and use.

 

Check out this video: http://youtu.be/U-znhyxcw2I ;

 

FAQ: http://support.polkast.com/forums/20022187-frequently-asked-questions ;

 

Mac download (for base station): http://itunes.apple.com/app/polkast/id501330662?mt=12 

 

PC download: http://dl.polkast.com/d/PolkastSetup.exe ;

 

More info: http://itunes.apple.com/us/app/polkast/id448187970?mt=8 

 

(Via Ana Cristina Pratas)


Via Robin Good
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Building Trust Behind a Company’s Social Media Account | Social Media Today

Building Trust Behind a Company’s Social Media Account | Social Media Today | Social Butterfly | Scoop.it
Today’s guest post is written by Mat Powers. We never really think about who is behind the social media accounts of our favorite companies.
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Apple's Amazing Profits [INFOGRAPHIC]

Apple's Amazing Profits [INFOGRAPHIC] | Social Butterfly | Scoop.it
It's no secret Apple, the most valuable public company in the world, is making major cash off today's must-have tech gadgets — but how much?

 

**** Apple's cash in the bank is bigger than all but 52 companies. Their profits crush Walmart desipite have sales only a quarter as large. Not what you MAKE but what you TAKE that counts and Apple is using design to win hearts and minds and prove how profitable such a strategy can be in a flat, furioius and connected world. Marty


Via Martin (Marty) Smith
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July 9: Doomsday for Your PC or Mac If It Has This Malware

July 9: Doomsday for Your PC or Mac If It Has This Malware | Social Butterfly | Scoop.it
A trojan that hijacks how your computer accesses the Internet could cut off thousands of machines this summer.
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HOW TO: Use Advanced Twitter Search To Find a Job [VIDEO]

HOW TO: Use Advanced Twitter Search To Find a Job [VIDEO] | Social Butterfly | Scoop.it
In this screencast, we'll show you how the Advanced Twitter Search feature can help you find a job by using hashtags, geolocation and a little ingenuity.
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Fake Instagram apps are spreading malware on Android devices

Fake Instagram apps are spreading malware on Android devices | Social Butterfly | Scoop.it

Sophos, the IT security and data protection company has a new warning on its Naked Security blog today that a fake Instagram app is infecting Android devices with malware.


Via Jose H. Flores
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4 Companies Behind The Social Media Curtain

4 Companies Behind The Social Media Curtain | Social Butterfly | Scoop.it

Do you know what Facebook is? How about Twitter? Of course you do - unless, as they say, you've been living under a rock. Nowadays, you'd be hard pressed to find someone who hasn't at least heard of these social media websites, even if they've never used them.
 

But what about HootSuite or RockMelt, have you heard of them? Or TweetDeck, does that ring a bell?

 

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How to Turn Relationships Into Brand Advocacy

How to Turn Relationships Into Brand Advocacy | Social Butterfly | Scoop.it
Creating brand advocates is a big part of a brand's social media efforts. Brands want raving fans, but few build real relationships first.
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Here's Some Free Advice: STOP TWEETING PHOTOS OF YOUR DEBIT CARD

Here's Some Free Advice: STOP TWEETING PHOTOS OF YOUR DEBIT CARD | Social Butterfly | Scoop.it
There are certain things that you should not tweet because they are annoying: your FourSquare check-ins; Instagram photos of your lunch meat; the artist and the song you are currently listening to on iTunes.

Via Jose H. Flores
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Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | Social Butterfly | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...
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Social Media and Travel

Social Media and Travel | Social Butterfly | Scoop.it

If you're like me, you spend a good deal of time on the road. Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too.

 

The pervasiveness of tablets and smartphones (in addition to the already ubiquitous laptop) is growing daily. Just this week, Apple announced that it sold 37 million iPhones and 15.4 million iPads in the fourth quarter of 2011 alone. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure.

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101 Awesome Marketing Quotes

A great mix of quotes relevant to marketing in a general sense, and also social media marketing. Interesting way they've combined quotes with images.


Via Graeme & Jennifer Bowman
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Twitter Bird Gets a Makeover [VIDEO]

Twitter Bird Gets a Makeover [VIDEO] | Social Butterfly | Scoop.it
Twitter’s little blue bird just got a makeover. The sleeker design eliminates head feathers, sports pointier wings and is a different blue.
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File-Sharing for All on Facebook Groups

File-Sharing for All on Facebook Groups | Social Butterfly | Scoop.it

Robin Good: Facebook has just announced that it is enabling across all accounts a "file sharing" feature inside Facebook Groups.

 

From the original article: "The social network has revealed to Mashable that all Groups will now offer the ability to send files.

 

This update rolls out to a small percentage of groups Thursday, and will become available to others during the following days. If you don’t have the feature already, Facebook wants you to know you’ll have it “soon.”

 

Facebook Groups for Schools, launched last month, incorporated the file-sharing feature — but you needed a .edu address to use it.

 

Users can upload most file types up to 25MB — the same file size limit as Gmail. The exceptions: music files (sorry, old-school Napster fans) and executable (.exe) files (sorry, hackers). But e-books, comics, music videos and other small movies are fair game."

 

Full article: http://mashable.com/2012/05/10/facebook-groups-3/ ;


Via Robin Good
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This Is Your Mom on Social Media [INFOGRAPHIC]

This Is Your Mom on Social Media [INFOGRAPHIC] | Social Butterfly | Scoop.it
Are you connected to your child on social media, and how do you navigate that relationship? This study and infographic looks at the trend.
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Is the New Facebook Timeline a Failure in Design?

Is the New Facebook Timeline a Failure in Design? | Social Butterfly | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.

 

They also say that a change is as good as a holiday but is all change good?

 

Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.

 

Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”

 

So does the new Facebook timeline design “work”?

 

The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.

 

So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.

 

Read more: http://bit.ly/IHzypE


Via Martin Gysler
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April Lougheed's comment, May 5, 2012 5:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 5:08 PM
Yes April, for me too :)
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How LinkedIn Works [infographic]

How LinkedIn Works [infographic] | Social Butterfly | Scoop.it
Now that you’ve filed your tax returns it’s time to get back to generating revenue so you have even more taxes to pay next year! One of the best ways to do this is by plugging into the power of LinkedIn.
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Tips for Using Social Media in Product Recall

Tips for Using Social Media in Product Recall | Social Butterfly | Scoop.it
It's a brand's worst nightmare.   Your products are on the supermarket shelves, in people's homes - and there's a problem discovered with a batch.  At worst, a potentially life-threatening one.  You have to recall - and quickly.
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