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Social Butterfly
Current news and articles regarding the social media industry
Curated by Jean Cruz
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The Failure Of Social Media

The Failure Of Social Media | Social Butterfly | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 7:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 6:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 1:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Rescooped by Jean Cruz from SOCIAL MEDIA, what we think about!
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Is the New Facebook Timeline a Failure in Design?

Is the New Facebook Timeline a Failure in Design? | Social Butterfly | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.

 

They also say that a change is as good as a holiday but is all change good?

 

Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.

 

Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”

 

So does the new Facebook timeline design “work”?

 

The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.

 

So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.

 

Read more: http://bit.ly/IHzypE


Via Martin Gysler
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April Lougheed's comment, May 5, 2012 2:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 2:08 PM
Yes April, for me too :)