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Social Business Trends
Social Media is becoming business, and business is becoming social. This channel explores and shares the news and trends. Also follow at http://twitter.com/#!/SocialBizLab.
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Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou.

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Social media isn’t just about marketing

Social media isn’t just about marketing | Social Business Trends | Scoop.it

Of course social media provides outlets for marketing, public relations, and advertising, but it also involves customer service, customer relationship management, sales, operations, human resources, and research and development.

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Website investment still key for online retailers despite the rise of social and mobile

Website investment still key for online retailers despite the rise of social and mobile | Social Business Trends | Scoop.it

Retail giants are still focusing investment on their e-commerce site. Over the next 12 months, 59% of respondents will make the greatest investment on their websites, followed by 35% on mobile and 22% on social networks.

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Pressure mounts on Salesforce's 'social enterprise' trademark

Pressure mounts on Salesforce's 'social enterprise' trademark | Social Business Trends | Scoop.it

Professor Muhammad Yunus, founder of the Grameen Bank, has joined a number of social sector heavyweights in asking technology giant Salesforce to stop using the term ‘social enterprise’ to describe its products and services.

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How 4 Small Businesses Are Winning on Pinterest

How 4 Small Businesses Are Winning on Pinterest | Social Business Trends | Scoop.it

Pinterest is starting to deliver significant results for some small businesses -- even ones that aren't necessarily visually stimulating. Sure, posting pictures that people re-pin, comment on or "like" may seem innocuous. But when you realize the source of the pin remains as a hyperlink on the photo itself, the possibility of driving people to your website becomes apparent.

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7 deadly social media sins to avoid

7 deadly social media sins to avoid | Social Business Trends | Scoop.it

When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.

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Official Google Enterprise Blog: Bringing Google+ to work

Official Google Enterprise Blog: Bringing Google+ to work | Social Business Trends | Scoop.it

On the Google Apps team, we wake up every day excited to work on products that are powering a fundamental shift in business technologies. Whole companies are moving into the cloud, where they rely on the same web-based applications their employees use at home: Gmail, Google Calendar, Google Docs and Google Drive. We call this trend “going Google.”

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Best Practices in Enterprise-wide Social Media Policy: Four Big Brands to Learn From

Best Practices in Enterprise-wide Social Media Policy: Four Big Brands to Learn From | Social Business Trends | Scoop.it

Social media is here to stay and as companies figure out ways to leverage digital platforms for a wide variety of reasons: customer service, online reputation, consumer campaigns, internal collaboration across multiple offices, cause marketing, it is critical that they also implement a SOCIAL MEDIA POLICY FRAMEWORK that lays certain ground rules for engagement. Don’t let the word “policy” alarm you. I will share with you some best practices on how some big brands have laid out their online communications framework to facilitate an enterprise-wide adoption of social media so you can pick and choose what works best for your organization.

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Matmi's 10 Favourite Social Media Tools

Matmi's 10 Favourite Social Media Tools | Social Business Trends | Scoop.it

Being a digital agency and existing pretty much entirely online, social media is obviously important to us. We use it regularly not only for marketing/PR purposes but also to keep up to date with latest developments in the industry and chatting to our fellow digital peers.
So we thought we would share our 10 most used tools that help us manage the ever expanding social media world.

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Dachis Group’s Campaign Performance Monitor Promises To Measure The Real Impact Of Social Campaigns | TechCrunch

Dachis Group’s Campaign Performance Monitor Promises To Measure The Real Impact Of Social Campaigns | TechCrunch | Social Business Trends | Scoop.it

Dachis Group, the social analytics startup led by Jeffrey Dachis (who previously co-founded the interactive agency Razorfish), is launching a new product today aimed at helping marketers understand the true impact of their social advertising campaigns.

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New Research on Why CEOs Should Use Social Media

New Research on Why CEOs Should Use Social Media | Social Business Trends | Scoop.it

57% of CEOs will participate in social media within 5 years, new research shows. In fact, social media will become one of the two most important forms of engagement with employees and customers, second only to face to face interactions.


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Engagement Is Not a Goal, It’s a Result - Jason Falls

Engagement Is Not a Goal, It’s a Result - Jason Falls | Social Business Trends | Scoop.it

Jason Falls: It’s become apparent to me that many companies are looking at engagement as a goal. So they manufacture lists of posts to hopefully get more likes and shares so they can produce metrics of more likes and shares for their bosses or clients. Their goal is to drive more metrics, which they look at collectively and call “engagement.”

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Two-year intranet makeover changes company culture | Articles

Two-year intranet makeover changes company culture | Articles | Social Business Trends | Scoop.it

Quintiles' new intranet gives staff what they wanted: social media features. The result? Blog views increased by 644 percent.

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Google too slow with Apps enterprise social networking development

Google too slow with Apps enterprise social networking development | Social Business Trends | Scoop.it
Google may be moving too slowly in building up Google Apps' enterprise social networking (ESN) features, at a time when this type of software has become a key component in workplace collaboration suites.

Forrester: Key enterprise social-networking features still missing from Google+ in Google Apps.

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How online reviews are crucial to a restaurant's takings

How online reviews are crucial to a restaurant's takings | Social Business Trends | Scoop.it

US economists find that when a restaurant rating improved by just half a star it was very much more likely to be full at peak dining times

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Social Commerce To Grow 44% By 2014 - UK Marketing Network

Social Commerce To Grow 44% By 2014 - UK Marketing Network | Social Business Trends | Scoop.it

Social commerce is gaining popularity among UK consumers and is expected to become more prominent over the next couple of years, according to new research from eBay and Conlumino.

The study predicts that by 2014 the value of sales made via social shopping in the UK will increase by 44% and will reach £290 million.

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Google mean Social Business

Google mean Social Business | Social Business Trends | Scoop.it

If you think that Google+ is going away soon, you have to get rid of that thought. If you think that Google+ is a Facebook copycat, you have to get rid of that thought, too. Yesterday, after Google has spent a year to redefine itself and our online personal identities with Google+ in the center, the time had come to the enterprise market, also here with Google+ as a main driver and common denominator.

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Put Down the Social Media, and Back Away Slowly! - Business 2 Community

Put Down the Social Media, and Back Away Slowly! - Business 2 Community | Social Business Trends | Scoop.it

If you show up all over Social Media before you have positive answers to five simple questions, you are going to broadcast your business’ deficiencies to millions around the word before the value-proposition of your business can get its pants on. Your company is simply not ready! Ultimately, you would benefit from just cooling your Social Media jets until you are.

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Internal Social Collaboration is On Demand | Enterprise Social Network Blog - tibbr

Internal Social Collaboration is On Demand | Enterprise Social Network Blog - tibbr | Social Business Trends | Scoop.it

Modern business is predicated on collaboration, but most companies struggle when it comes to creating and managing the technologies, processes, and people that enable the effective exchange of information within a company. According to McKinsey, the disconnect is huge, with close to 80% of executives believing collaboration is critical to growth, but only 25% describe their organization as being effective at collaboration.

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Oracle Social Network -The Social Glue for Enterprise Applications (Oracle WebCenter Blog)

Oracle Social Network -The Social Glue for Enterprise Applications (Oracle WebCenter Blog) | Social Business Trends | Scoop.it

Tom Petrocelli of Enterprise Strategy Group published a report recently, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications.

This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes.

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How to engage brand advocates

When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates to improve campaign ROI.

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A simple check list to help you to promote business using social media #infographic | Gamorlive, The Blog

A simple check list to help you to promote business using social media #infographic | Gamorlive, The Blog | Social Business Trends | Scoop.it

A simple check list to help you to promote business using social media #infographic

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Infographic: How Social Are FORTUNE 500™ CEOs? | CEO.com

Infographic: How Social Are FORTUNE 500™ CEOs? | CEO.com | Social Business Trends | Scoop.it

Do CEOs actually use social media? CEO.com decided to find out. After searching for every FORTUNE 500™ CEO on each of the major social networks, we got our answers. The infographic below captures just a few of the findings from our 2012 FORTUNE 500™ Social CEO Index. Let us know what you think. To see the full report, click here. Click on the infographic to enlarge.

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Q: Why Does Microsoft Need Yammer? A: To Save Sharepoint

Q: Why Does Microsoft Need Yammer? A: To Save Sharepoint | Social Business Trends | Scoop.it
Microsoft is reportedly set to acquire the Yammer business social network for an estimated $1 billion. The deal would give a much-needed social network injection to its Sharepoint business collaboration platform.
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iPad in the Enterprise: IT Must Stay Ahead of the Curve

iPad in the Enterprise: IT Must Stay Ahead of the Curve | Social Business Trends | Scoop.it

An Apple expert shares real-world experiences about iPads in the enterprise, mobile device management and BYOD. Key takeaways for IT: Don't improvise when it comes to iPad adoption and don't get bypassed by rogue users.

 

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