Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.
WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive — and longform content is an area that the company is especially interested in. That could include native ads.
Looking ahead to 2013, content is expected to get a second or maybe third glance from brands. That according to a recent Custom Content Council/ContentWise survey, which predicts that branded content spending will increase in the New Year.
Pinterest Finally Rolls Out Business Accounts. Pinterest announced that it's not only letting companies set up business accounts (as opposed to personal accounts), but it's also releasing a business-specific terms of service, totally separate from the TOS for regular ol' people like you and me.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts
While the tech world waits for Pinterest to reveal a money-making strategy, social discovery rival Fancy is rolling out yet another shopping feature.
The New York-based startup, which lets people curate and purchase items through its site – and even compensates users for their actions – is now giving users the option to organize group gifting on its platform.
In running your business there is one thing you can never have enough of-time. The fact that there are only 24hrs in each day and that our bodies do require us to sleep from time to time leaves us limited to the things we can do in one day. Sometimes investing in the knowledge of an expert can save you just that-time. Hiring a social media manager may be right for you.
Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou.
Social Media and the Mature Organization: An Interview With Ed Brill Huffington Post The impetus to write Opting In was a belief that those running a business, such as product or brand managers, would be more inclined to read about social business,...
Close to one third of leading brands now boast dedicated customer service handles on Twitter, demonstrating a growing desire to divert negative attention and activity away from their primary brand accounts, says Simply Measured.
Twenty nine percent of UK consumers are happy to provide their data to brands selling products they might consider buying, up from 20% some 18 months ago, according to the DMA/fast.MAP Data Tracking Report.
The TechCrunch Disrupt conference often serves as a reliable barometer of emerging trends in Silicon Valley. But this year, what made it most noteworthy is the almost total absence of social media and social networking from the conference. With the exception of such upstarts as Path, the mobile social network, the lineup was dominated by companies defined by mobile, big data or cloud technologies. And three days of startup talk reinforced for me the notion that Silicon Valley appears ready to close the book on its Web 2.0 era.
A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns. It’s a skills gap that is preventing businesses from getting value from social media.
Andrew McAfee's new book, Enterprise 2.0: New Collaborative Tools for your Organization's Toughest Challenges, explores the ways that leading organizations are bringing Web 2.0 tools inside. McAfee calls these tools "emergent social software platforms"—highly visible environments with tools that evolve as people use them—and he is optimistic about their potential to improve the way we work.
Google may be moving too slowly in building up Google Apps' enterprise social networking (ESN) features, at a time when this type of software has become a key component in workplace collaboration suites.
Forrester: Key enterprise social-networking features still missing from Google+ in Google Apps.