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Scooped by Morten Myrstad onto Social Business Trends |
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Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.
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Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Facebook commerce is a subset of social commerce and e-commerce, referring to commerce executed on or influenced by the Facebook platform. Retailers, businesses, and brands are testing a multitude of F-commerce models, and it is not just about pure e-commerce transactions; F-commerce naturally supports social interactions and user contributions.
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![Social Media Has Little Impact on Online Retail Purchases [STUDY] | Social Business Trends | Scoop.it](http://img.scoop.it/pYroNH3-PJDQSBji38vx3zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior.
What does seem to work is more traditional online marketing, including email and search advertising. Delete the scoop?
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Facebook says that e-commerce sites are increasingly benefiting from tying their services into the Facebook platform. In other words, Facebook says a purchase shared on Facebook generates more purchases from friends.
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What's So 'Social' About Groupon and LivingSocial? Have these companies been able to raise so much money because of innovative social features? Or are they simply peddling good deals that people naturally share with one another?
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Group buying might be a passing fad; many of the merchants advertising on these services are service businesses grimly hanging onto failing business models built on the late 20th Century idea of unlimited credit driven consumer demand.
As it becomes apparent to both consumers and merchants that most of the group buying services aren’t meeting their needs then the demand for these service is going to drop away. That’s not to say group buying is a dead model, but it appears the market is overheated with way too many suppliers. Delete the scoop?
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All sorts of merchants are experimenting on Facebook. But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.” A social-network presence is less effective at customer acquisition and retention than e-mail and paid search.
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Social commerce is set to take off over the next five years as consumers and retailers become accustomed to buying from social media storefronts, according to a report by consulting firm Booz & Co.
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