Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.
Ted Rupin is the author of "Return on Relationship" (image courtesy of Ted Rupin) In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond.
Social Media and the Mature Organization: An Interview With Ed Brill Huffington Post The impetus to write Opting In was a belief that those running a business, such as product or brand managers, would be more inclined to read about social business,...
Close to one third of leading brands now boast dedicated customer service handles on Twitter, demonstrating a growing desire to divert negative attention and activity away from their primary brand accounts, says Simply Measured.
Twenty nine percent of UK consumers are happy to provide their data to brands selling products they might consider buying, up from 20% some 18 months ago, according to the DMA/fast.MAP Data Tracking Report.
Brands have traditionally built separate brand experiences and e-Commerce shops, hidden behind the familiar “shop” link. But this divide makes customers choose between content and commerce and creates one more hurdle to jump through.
WordPress is a content company, CEO Matt Mullenweg stressed in a panel Saturday at SXSW Interactive — and longform content is an area that the company is especially interested in. That could include native ads.
Looking ahead to 2013, content is expected to get a second or maybe third glance from brands. That according to a recent Custom Content Council/ContentWise survey, which predicts that branded content spending will increase in the New Year.