Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.
Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.
News Byte: UserVoice is 2013's CRM Idol Direct Marketing News UserVoice is embedded in apps, websites, and social media sites to provide clients with customer feedback, knowledge management, and satisfaction ratings.
39 local enterprise partnerships have included social enterprises in plans to use £5.2bn of EU funding, according to research published today by SEUK, the national body for social enterprise in the UK.
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.
As someone who leads products and even before I did, I’ve never understood the obsession with feeds and activity streams in the context of enterprise social software applications or for that matter, enterprise software applications.
Brands have traditionally built separate brand experiences and e-Commerce shops, hidden behind the familiar “shop” link. But this divide makes customers choose between content and commerce and creates one more hurdle to jump through.