Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. 
Enterprise 2.0 Failure: My Story http://t.co/9C3JbEt9...
There are many similarities between social business evolution and historical digital evolution, but also one major difference.
SecondMarket, an online marketplace for shares of private companies, ranks those with biggest jumps in popularity on its site.
Rather than wait for Zynga to scoop up your young gaming company, crowdfunding may be the next best thing.
Recently, I was asked to write a chapter in a book on digital marketing and business about what's coming next in social: the future of social media, both from.
MediaPost CommunicationsE-Commerce Update: Social Matures, Mobile MismatchedMediaPost Communicationsby Sarah Mahoney, Yesterday, 12:45 PM While the 100 largest retailers have made plenty of inroads in e-commerce, including an increasingly mature...
The GuardianLike it or not, social media can win friends and profitIrish IndependentIf the multibillion earning 'Vampire Squid' is taking social media seriously, your business probably should too.
If you’ve hung around the internet long enough, you may be familiar with the “One Percent Rule”.
The problem with most corporate social media strategies, according to one expert, is that they’re just not social enough, they’re actually anti-social, and that that will lead to “social blindness” and a downturn in overall brand loyalty if left unchecked. 
To me Social CRM is about changing the head, heart and soul of your business through market and customer insight, service design, external and internal transformation, technological integration. As you can easily see, this traditionally means not just different competencies but more different companies still not talking to each other. Disregarding who is providing similar capabilities, I believe we need all of them to successfully reach the end of this journey and enable transparent value co-creation. 
We're in the middle of a massive social revolution, says Salesforce.com CEO Marc Benioff. Keynote: Jeff Dachis and Measuring Your Brand's Social Performance. |
How do you measure the ROI of SOCIAL VIDEO? Read this: http://t.co/ljiNKohk
Maintain SUSTAINABILITY by using DISS to create your content. 
New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data.
My daughter Vivi was born on May 24, 2007, the same day Facebook CEO Mark Zuckerberg launched the ability for companies to build applications inside Facebook’s site.
Within days, I had conceived of my latest company, Buddy Media. 
Collaboration. Everyone talks about it, but only a few know how to do it well. Here's Motley Fool's chief collaboration officer on best practices for working together better.Collaboration.
BetaNewsHalf of enterprises waste money on social CRM initiativesBetaNewsOnly half of all Fortune 1000 companies are expected to see a positive return on investments in social CRM through the end of the year.
Jive broadens reach of its social-business platform. By Ted Samson | InfoWorld Smartphones and tablets tend to dominate discussions about the consumerization of IT, but social-networking services such as Facebook and ...
Getting to Effective Social Business Results: Applying Culture ChangeEnterprise IrregularsThose currently engaged in social business initiatives today are well aware that it's taking real time and effort for their organizations to make the...
Want market insight on the future of social commerce from LinkedIn, BeachMint, Walmart, Walgreens, Birchbox, Gilt Groupe, and First Round Capital? Then come to Business Insider's Social Commerce Summit, where Fortune ...
Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn’t mean they canR (Interesting.
Up until now, the wonder and power of social media lay in the way it has allowed the sharing of ideas through a network of personal connections. Pinterest is a game-changer because its approach to social media uses the inverse of that formula – building personal connections through the sharing of ideas. 
Becoming a social organization entails being able to tap repeatedly into the collective energy of your people, customers, and suppliers in ways that create mutual value. That capability comes through the complex and mutually supporting interaction of social media technology, communities, purpose and management. 
The social era affects all areas of the business model: how we create, deliver, and capture value. These changes are not transitory or reversible, but fundamental and irrevocable. The social-era models are inherently more fast, fluid, and flexible than the models that preceded them. The big question is: how are we actually going to do this thing? 
Premise – Track, Reward, and Gamify online behavior. With the rise of social influence measurements like Klout, Peer Index, and Kred, it was only a matter of time before someone came with social influence measurement 2.0. Empire Avenue did a brilliant job of combining more intricate measurement of online influence and activity while creating an addictive gamification for online activity. |
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