Examples of uses of consumer information in personally identifiable or aggregated form
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst
Examples of uses of consumer information in personally identifiable or aggregated form
This picture shows some examples of the journey that your data may go on once it leaves you. It may help to explain to your kids. It may help some kids explain things to their parents.
To understand if privacy, online advertising and all that stuff matters to you, it helps to understand what is collected and where it may be used.
The picture is from a government hearing held on December 7, 2009. This was the 1st of 3 Privacy Roundtables.
Privacy has gotten more complicated since then. It keeps changing as more uses for your data are found. This is a good place to start if you are new to how data collection works.
There are other pictures like this one.
Data collected about your medical prescriptions + social network data + mobile phones + online behavioral advertising + loyalty cards:
Experts claim that few people care about privacy. Funny, how little people seem to care about such things when they are having trouble feeding the family and paying the rent.
If you've never heard of Maslow or the hierarchy of needs, the idea is that if your basic needs (food, shelter, physical safety) are not being met you aren't worrying about stuff like privacy.
So, question what you hear when you hear experts making claims using statistics from surveys in a country where people wonder if they will have a job next week.
Privacy matters to people who have food and a stable job. That's why the rich care about it. You should too, but since experts have a hard time describing what privacy is, it's difficult to get a handle on the questions.
Yesterday’s Senate Commerce Commerce Committee hearing on Do Not Track (DNT) was billed as an opportunity for industry to provide senators with an update on how voluntary DNT standards were proceeding.
The nicest thing I can say about this process is, to quote Homer Simpson, DOH!
Meanwhile, the Europeans slap their hands to their heads and wonder how they could possibly have lost the Revolutionary War to a group of bozos like this.
American consumers have been noticeably silent on this issue.
The webcast of the hearing is available here: http://www.commerce.senate.gov/public/index.cfm?p=Hearings&ContentRecord_id=1cf8fb1a-fb0b-4bf1-958b-1ea3c443a73c&ContentType_id=14f995b9-dfa5-407a-9d35-56cc7152a7ed&Group_id=b06c39af-e033-4cba-9221-de668ca1978a
Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information
Social business creates a new face in the C-Suite, the CDO, will be another contender for resources and power. This role presumably is responsible for technology in the customer-facing, marketing space. The CIO will deal with corporate technology.
Thank heavens; Gartner has an upcoming conference in Atlanta to explain it all! The Social Shake-Up 2013 - Join us at The Social Shake-Up, presented by Social Media Today and Blogworld, to shed outdated notions about social media and enter a new social paradigm.
Compassionate workplaces - good for employees AND the corporate bottom line.
Application of such tactics is often related to an unhealthy organizational culture. Change Leaders like John Kotter predicted the rate of change in personal and corporate environments is increasing. We can see government and industry responses e.g. VUCA, highlighting the need for new leadership for this stressful period. The old tactic of adding stress to induce performance may in fact have the opposite effect.
LinkedIn's new contact management system beefs up tools to nurture business relationships. What might it mean for you?
The new contacts features are invitation only right now. Get on the waitlist.
Cody R Wilson has figured out how to print a semi-automatic rifle from the comfort of his own home. Now he's putting all the information online so that other...
This is an interesting documentary about an evolving, sociopolitical cause. Cody R. Wilson. Wilson is a 25-year-old University of Texas law student, not the type you might associate with creation of untraceable semi-automatic weapons.
Of interest in relation to corporate risk, any location with access to 3D printers may be used in the manufacture of untraceable gun parts.
Capable 3D printers may also be purchased for home use. Social media sites are locations for discussion and, in some cases, download sources for template files.
Click, Print, Gun: The Inside Story of the 3D-Printed Gun Movement http://motherboard.vice.com/read/click-print-gun-the-inside-story-of-the-3d-printed-gun-movement-video
A longer, follow up interview / podcast is available at https://www.youtube.com/watch?v=aTYWGrfo-ao
Workshops Focus on Getting Real Results From HR Technology
Each year, companies spend $8 billion on HR technology in an effort to maximize talent management, enhance engagement and improve employee performance.
Change in HR systems does not stop with installation and training on new systems. Adoption of global, mobile and social systems can reduce departmental efficiency. Evidence may be found in individual workers' performance and trickle down into mistakes that effect employees or corporate reputation.
Topics include: moving to a social HR environment; managing training and education in a 24/7 mobile workforce; adapting to international customs and procedures; and using social technologies to fuel the bottom line. Cost: Free for registered users
When faced with scandal or wrongdoing, corporations should stick to the facts in their post-crisis messaging, according to a new study.
Communications management should differ, after a scandal or incident. Different tactics are used depending upon whether the company was directly involved, or guilty by association as may happen when a scandal was associated with an industry.
Both people and organizations rely on analogies to help them comprehend change, including the meaning and potential of new technologies, systems and processes.
To short-circuit resistance, people confronting change / innovation are eased into assimilating new concepts and tools. Acceptance is increased by associating the new with familiar concepts, which have happy or non-threatening ties.
This makes it less likely that the brain invokes the fight or flight reaction. Resolving the impulse to push away from new concepts sets the stage for less traumatic reactions leading to adoption and eventually expansion of the new concept.
By helping them see similarities with things that are familiar, the new is less threatening. This phase helps with introduction, assimilation, marketing and sales of new products, services and yes, even different types of people into a familiar environment.
The cognitive process must be extended over time. As people become more comfortable, new and novel analogies allow deeper connections naturally extend applications of the concept or tool.
Using a multi-step process allows people to expand or extend application of the concept or tool into new areas. These analogies are meant to leverage our brain’s natural processes. This approach helps people feel comfortable to envision more sophisticated or diverse applications.
Incorporating this approach can reduce attrition, decrease evolution to a new environment and improve learning abilities. Since the change process is becoming more rapid, companies benefit from cultivating healthier, more flexible workplaces and employees.
A slightly different version of process can be used to increase demand for new services and products by customers.
Mary Roach, author of Gulp: Adventures on the Alimentary Canal, explores flatology -- the study of intestinal gas -- and she discusses the best methods for t...
Called “America’s funniest science writer” by the Washington Post, author Mary Roach takes us down the hatch on an unforgettable tour of our insides.
This is a small part of the entire program. The full program is available, for free, here: http://fora.tv/2013/04/16/Mary_Roach_Gulp_An_Intimate_Tour_of_Our_Insides
Social media sometimes yields surprising topics. Content that provides interesting discussions off line while promoting the providers product or service moves into Social business territory. Check out the video and see if it sneaks its way into your discussions in the near future.
You are the superhero you've been waiting for.
This is a departure from Chris Brogan's normal focus on Social Media. The superhero you are waiting for, the one who will change your life is....inside you already.
A provocative social experiment-turned-documentary, Kumare follows American filmmaker Vikram Gandhi as he transforms himself into a wise Indian guru, hoping to prove the absurdity of blind faith. He heads to Phoenix, Arizona, to see if he can build a following.
In the end, though, he finds himself forging profound connections with people from all walks of life – and wondering if and when to reveal his true self. Will his followers accept his final teaching? Can this illusion reveal a greater spiritual truth? Winner of South by Southwest's Audience Award, Kumaré is an insightful look at faith and belief. Trailer: http://kumaremovie.com/
Noise pollution costs Europe $30.8 billion a year. It also impairs learning at school, productivity at work and healing in hospitals.
Interesting article, with links to Ted Talks, provides information about the effects of noise due to such innovations as open floor plans in offices. Why include this in a space dedicated to social business? "Social" is more than what we talk about on Facebook. Social business transformation also includes what happens in the physical space.
Here's one point from a whitepaper called “Building in Sound,” a look at the data linking sound and well-being.
"If you can hear someone talking while you’re reading or writing, your productivity dips by up to 66%. Open floor-plan offices distract workers without them even noticing it. In a classic study published in the British Journal of Psychology in 1998, researchers found that employers were highly distracted when they could hear conversation around them, and less able to perform their duties."
Mind mapping is a great way to brainstorm, make a plan, or turn ideas into the steps needed to make it real. Thankfully, there are great tools out there to help you build mind maps, organize them, and save them for later.
Mind mapping tools are useful but choices depend on your application and audience. Understanding the tool and information conveyed is not intuitive to everyone.
The public comment period for proposed Social Media: Consumer Compliance Risk Management Guidance closed earlier this week and the comments submitted reveal a broad split in positions.
Social media, its current and future forms, and usage are moving targets. Guidance on best practices is correspondingly difficult.
80 comments were received. They reflect divergent points of view, as well as misunderstanding, frustrations, blurry definitions, privacy, legal, and operational questions.
Here’s an opportunity for due diligence. Review the proposed guidance and comments. Start discussing how your firm can prepare to provide value and improved customer experience, while staying compliant.
View here: www.regulations.gov.
Refusal to acknowledge legitimate criticisms of information security awareness puts users at risk
Imagine this, the guy from your Marketing department walks into the Board Room and says: "If you don't expand our targeted email program the company will be out of business in a year. I don't have any statistical research or solid proof this will happen here. However, several articles in eMail Marketing Today magazine say it's true!" Did he get the funding he sought? What were his career advancement chances?
Security awareness training is usually a similar FUD (Fear, Uncertainty and Doubt) session. Someone attempts to scare users into compliance. This tactic doesn't work worth a damn. As long as security stays out of the way, they are tolerated as a necessary evil. When something does go wrong, Security didn’t do its job. Does this sound familiar? Who’s to blame?
The blame lies in several places. First, the main problem is in the C-Suite. Executives don't demand that Security understands the business. Blame also lies in business units because many tend to expect and accept security staff that are or think they are hackers. Anyone that constantly says no and focuses attention on negative results is not considered welcome at meetings. Employees confuse the Security staff with feelings of frustration and higher spend.
Security Departments need to be better integrated; a part of the business to show value regularly, not just when the sky is falling. Hire staff with business training and public speaking abilities. Being cool and feared outsiders isn't working. Start with “why.”
In today’s retail landscape, it’s essential to have a presence in social media. The consumer mindset has shifted to a more online approach to gaining information on retailers, products and services. Having an online presence means doing more than just creating an account and harvesting “likes.”
Social media is moving from the one-way advertising push to developing bi-directional conversations with customers. This article highlights some of the points from "Untangling the Social Web: Insights for Users, Brands and Retailers, a study to bring greater clarity to social networking and how it pertains to the larger retail and grocery industry.
Retailers have a different environment and set of priorities than B2C operations. The study was done by The Integer Group in partnership with the Coca-Cola Retailing Research Council (CCRRC) of North America.
Each part noted below is available in pdf here: https://www.ccrrc.org/studies/untangling-the-social-web-insights-for-users-brands-and-retailers/
Part 1: Assessing the Social Networking Landscape
Part 2: Identifying the Allure of Social Networking:Traits, Behaviors and Motivators
Part 3: Social Networking Personas: A Look at Consumer and Shopper Mind-Sets
Part 4: The Value of Social Networking for Brands and Retailers
Part 5: The Effectiveness of Professional Social Networking
Part 6 & 7: Executive Summary
Part 6: How to Develop an External Social Web Strategy
Part 7: How to Develop an Internal Social Web Strategy
Unfortunately, the terms change management and change leadership are often used synonymously.
Confusion between leadership and management is a worldwide problem. It plagues not only government agencies, but organizations of almost every type.
The growth of large corporations in the19th and 20th centuries created a dire need for managers. The industrial revolution mindset continues at a time when creativity and personal engagement is required. Unfortunately, many employees can manage but few understand how to lead.
The result is an increased likelihood your change initiative will fail.
To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences,
WTF? Brian advocates looking past the technology to create, not just report or react to, experiences. Bridge internal corporate silos to recognize guide and share in customers' lives - and help them advocate for you.
Brian also talks about how business can move toward transformation facilitated by change leadership and change management. The mission is bigger than just installing some new technology.
Employers Turn to Biometric Technology to Track Attendance. Companies are implementing biometric time clocks using facial recognition, fingerprint tracking or vein-pattern scanning to make it harder for hourly workers to steal company time.
As more workers perform tasks in remote locations, e.g. home offices, biometric time reporting may see a rise in popularity. There are well-known issues with employee acceptance of biometrics that will cause some resistance to the change.
Perhaps biometric authentication and time reporting systems could provide some fraud relief to employers who pay others to Tweet and Blog on their company's behalf.
Such systems may be overkill for the average social media content provider. Recent Twitter hacks and the SEC Reg HD ruling may provide motivation for certain online content providers to jump through more hoops.
If services like Twitter do not move to tighten security, then the user community will have to grow their own.
Those of us who spent the weekend simultaneously glued to televisions, police scanners and Twitter as the search for “Suspect #2” unfolded will walk away with some lessons in ho...
"True engagement does not arise in a time of crisis, but through preparation well ahead of the crisis."
Are you listening CEO?
The Twitter account for The Associated Press was hacked on Tuesday and erroneously sent out a tweet saying there had been explosions at the White House, injuring President Obama.
Is Twitter password security adequate? When a social media service has this sort of potential, it's time to ask whether it's negligent to only offer poor security.
Verizon's recent breach report http://sco.lt/7MU2zZ indicates that disruption like this is the new norm for hactivists. Is trust an issue for social media?
microsoft is introducing a tv, print, outdoor and online ad campaign focused on digital privacy -- all the better to draw a distinction with google.
Odd that the folks who said privacy was dead are now trying to use it as a competitive advantage.
The amount of data hactivists stole plunged in 2012 as politically motivated hackers focused more on DDoS, but state-sponsored attackers and cyber-crooks picked up the slack.
Same old story. Until the US gets serious about data, the bleeding will continue. At least we have avoided any national privacy laws or breach laws. Those would stifle innovation.
All the talk about Big Data and privacy may be, as they put it, "a tempest in a teapot."
Collecting large amounts of data increases risk to corporations. According to this article, it may produce limited opportunity when weighed against the trust of customers.
IMHO, the current situation shows a lack of leadership at the top of many organizations.