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Business Transformation
Corporate and Business Strategy in the Post Industrial, Digital Economy. Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst
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The Manhunt for Media Screw-Ups | Media - Advertising Age

The Manhunt for Media Screw-Ups | Media - Advertising Age | Business Transformation | Scoop.it
in the boston-bombing media circus, which should we hate most? the new york post? cnn? reddit?
Karl Wabst's insight:

Interesting piece from Advertising Age on coverage of the Boston Marathon bombing

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California legislator pulls online privacy bill | SiliconBeat

California legislator pulls online privacy bill | SiliconBeat | Business Transformation | Scoop.it

Maybe you won’t have a “right to know” after all. Facing intense opposition from Internet companies such as Google and Facebook, California Assemblymember Bonnie Lowenthal, D-Long Beach, has pulled her online privacy bill. Dubbed “The Right to Know Act,”

Karl Wabst's insight:

Does it make sense to continue to approach online privacy as a states'-rights issue? Given the global economic reach or, if you prefer, technology's lack of respect for man-made geographic boundaries, is the US simply demonstrating resistance to change? The government is obviously afraid of corporate America on this issue. Should the US put online privacy to a national vote?

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4 Rules Of Influencer and Blogger Outreach | Social Media Today

4 Rules Of Influencer and Blogger Outreach | Social Media Today | Business Transformation | Scoop.it
Remember, everything in social media is about relationships. Sometimes a relationship can blossom overnight, but in most cases you'll need to nurture it.
Karl Wabst's insight:

Cyberspace may be portrayed as a wild and open environment, however many of the old rules that Mom tried to teach you still apply.

 

It's interesting to watch. There are many parallels between the romantic portrayals of America's Old West and the evolution of the Internet.

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Video: Blogger Attacks 'Chunky' NBA Cheerleader

An online article attacks OKC Thunder's Kelsey Williams for her weight.
Karl Wabst's insight:

It's easy to attack this blogger for being an insensitive ass. While that's true, stop to consider it from a management and internal quality control point of view. Where was the editor? Do bloggers simply write and post stories that can damage an organization's reputation? What if the next target was a judge, family or your daughter? It's time for some personal and organizational changes about how we treat each other.

 

Maybe Dove has the right idea. See:Dove Ad on Women’s Self-Image Creates an Online Sensation  http://sco.lt/5G86oj

 

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The Myth of America's Tech-Talent Shortage

The Myth of America's Tech-Talent Shortage | Business Transformation | Scoop.it

So it turns out the United States is not, in fact, the educational wasteland tech industry lobbyists would have you think. 

Karl Wabst's insight:

This article claims that industry lobbyists are misleading us about the tech shortage. I must say, I didn't see that one coming. I also have some oceanfront property in Arizona for sale.

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Link Internal and External Social for Higher Benefits!

Link Internal and External Social for Higher Benefits! | Business Transformation | Scoop.it

Hot of the presses!

 

- 96% of companies don’t link internal & external efforts – Dachis Social Business Council, August 2012

 

- And if you do link them together as per McKinsey’s Web 2.0 Survey – calculating the average benefit increase of Fully Networked compared to only Internal or External — showed that “Fully Networked” companies achieve 3.6X higher benefit increase.

 

 

Karl Wabst's insight:

These statistics are not a surprise. Many companies are just beginning their social journey. If Gartner is to be believed, the vast majority of social business efforts will not achieve intended benefits over the next few years. http://www.gartner.com/newsroom/id/2319215

 

Why? Old school marketing still rules. Companies are not organized around servicing the customers’ needs or wants. What? Most companies are focused on selling products or services the same old way; developed in-house, without customer input, and with a minimum of employee engagement.

 

Use of social media is still in its infancy at many organizations. Evolution to social business is just a concept. Bi-directional conversations, customer input, and employees with the power, knowledge, tools and interest in being part of business solutions requires culture change.

 

Many businesses are concentrating on staying in business. If you understand Maslow’s Hierarchy of Needs, you understand why our higher aspirations are taking a back seat for now.

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The Social Business of Strategy Dissemination

The Social Business of Strategy Dissemination | Business Transformation | Scoop.it

Research found that the most important people in the strategy process were the senior managers.  The traditional cascade approach relies upon middle and line managers sharing and selling the strategy to their teams.  Middle managers were useless at this.

Karl Wabst's insight:

These findings are in line with the ideas that Kotter and others have taught about change leadership and change management.

 

Unfortunately, many executives rely on middle managers to communicate strategy down to front-line staff. If you are an executive stop to think about how effectively information flows up to leaders. If leaders aren't in touch with what is going on in the front line, how good are your decisions?

 

Executives need to get out and be visible. Corporate Social Networks are good for this. Middle management needs your help in being more effective. Are you listening?

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How to Influence People with Your Ideas

How to Influence People with Your Ideas | Business Transformation | Scoop.it
What do I have to do to get my idea out there? Should I blog and tweet? Write a book? Conduct a survey? Try for TEDx? Lead a seminar? In what combination? In what order? Social media tactics will get you only so far.
Karl Wabst's insight:

Good application of change leadership (not change management). To promote an idea about how others should change, we have to change ourselves first.

 

We need a business plan, and target our behaviors, communications, learning strategies. We have to learn to not just listen, but to listen actively. New technologies and processes can help lighten our load but instead of focusing on how to use technology we need to figure out why we need it.

 

I think one of those change leader guys (Kotter) said we need to See - Feel - and then Change. Most of us are conditioned to See- Analyze - and then Change. So often, we come down with a bad case of "analysis paralysis."

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The Role of Color in Marketing [Infographics] | Social Media Today

The Role of Color in Marketing [Infographics] | Social Media Today | Business Transformation | Scoop.it

It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

Karl Wabst's insight:

What effect does color have on your online communications?

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Ken Morrison's comment, April 22, 2013 7:02 AM
Wow. I like this one. Thanks for following my topic. It helped me find yours. This looks like a great site. Good luck on Scoop.it My biggest advice to raise your score is to tag EVERYTHING and then revisit them occasionally and create a system of tags. It makes it easier for you to find your sources before presentations, etc. and it makes it easy for your followers to find some good gems quickly. Scoop.it generally raises my score after I do some house cleaning. Good luck and have fun!
Meryème Tricoire's comment, April 22, 2013 7:37 AM
Thanks for these tips! And for following me :)
Athena Catedral's curator insight, April 24, 2013 2:55 AM

Know your customers, know what works. Colors make a difference to your target market

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Why Businesses Should Embrace Negative Customer Feedback | Social Media Today

Why Businesses Should Embrace Negative Customer Feedback | Social Media Today | Business Transformation | Scoop.it

By acknowledging and openly discussing the concerns of disgruntled customers on social media, small and midsize businesses may actually boost their reputations –and their bottom lines.

Karl Wabst's insight:

Interesting discussion.  How a company responded on social media. A customer, in law enforcement, complained about the threat created by the sale of a concealed knife on the site.

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Recruiting and Social Networking: SHRM Research Shows a Few Surprises

Recruiting and Social Networking: SHRM Research Shows a Few Surprises | Business Transformation | Scoop.it

The Society for Human Resource Management (SHRM) debuted some new survey data at the Talent Management Conference and Exposition in Las Vegas. Published on April 11

Karl Wabst's insight:

Social Media and recruiting are both changing. New opportunities (e.g. passive candidates) and risks (e.g. no policy) could make a difference in your organization.

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Surprising legal facts about BYOD - seizures, searches, and more

Surprising legal facts about BYOD - seizures, searches, and more | Business Transformation | Scoop.it

Yes, your personal smartphone can be seized as evidence in litigation against your employer. 

Karl Wabst's insight:

BYOD is not the fix-all that many companies and users portray it to be. These are untested waters for many. To protect the company, many firms get a lawyer to write up bad policy and have users sign it. This is fine if you don't mind risking alienating your biggest asset (employees).

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Privacy is overrated

Privacy is overrated | Business Transformation | Scoop.it

There is a tendency to exaggerate the social value of privacy. I value my privacy as much as the next person, but there is a difference between what is valuable to an individual and what is valuable to society.

Karl Wabst's insight:

This discussion was inevitable. The fact that video surveillance played a role in capturing the Boston bombing suspects is merely a trigger.

 

The actual question about surveillance cameras is not as dire as the paper's headlines indicate. NY Daily News typically uses hyperbolic headlines to draw readers.

 

The judge is correct in his assertion that cameras that capture images of people in public do not breach our expectations of privacy. The way that these images are handled after capture can create risks for people and the city if they are misused. The real question here is do we trust our government and its employees to act responsibly? Ask questions about the process.

 

Use of fear is a typical tactic employed by governments and the press. Creating a “burning platform” is a dangerous game. Relying on this ruse too often to get support quickly results in disbelief.

 

Government agencies and newspapers would be wise to look at their trust ratings on the Edleman Trust Barometer before playing the fear card. We ought not forget that there are always threats. Video cameras are an adjunct to engaged citizens, not a replacement.

 

2013 Edleman Trust Barometer http://www.youtube.com/watch?v=SPA5QQV5_h4&list=PL-icMDl-65xrccVvgrDOvmMRV_aLzmXOg&index=1

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Disruptive technologies articles and insights | McKinsey & Company

Disruptive technologies articles and insights | McKinsey & Company | Business Transformation | Scoop.it
From computational biology to 3D printing, new technology is changing the game-again
Karl Wabst's insight:

Disruptive technology spurs Change Leadership. The importanrt change is not the technology, but what it enables us to do.

In the first of a series of video interviews, Google executive chairman Eric Schmidt explores the technologies likely to have the greatest disruptive impact on economies, business models, and people. Later this month the McKinsey Global Institute will publish an assessment of the probable economic impact of disruptive technologies.

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LinkedIn Visual Profiles: 5 Things To Know

LinkedIn Visual Profiles: 5 Things To Know | Business Transformation | Scoop.it
LinkedIn users, it's time to tell your professional story in pictures. Here's advice to get you started.
Karl Wabst's insight:

Social media turns everyone into a publisher. LinkedIn is no exception.

 

Be careful though! I have seen many video resumes posted. Some go viral for the wrong reasons.

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HR Magazine - Employers must develop a social media strategy that does more than push corporate messages

HR Magazine - Employers must develop a social media strategy that does more than push corporate messages | Business Transformation | Scoop.it

Everyone at the event agreed companies need to develop an authentic persona and ensure content is engaging, or talent will simply tune out.

Karl Wabst's insight:

HR professionals point out the obvious. Yet it may not be so obvious to many executives. Every company uses communications channels to tell its story. By missing the opportunity to listen to its customers and employees, while competitors around the world choose to engage, risks may be avoided but opportunities will also be missed.

 

"Empowering employees with the tools, training, trust and time to become authentic, advocates will in turn create a culture of sharing the great, work employees create throughout a company, increasing the attractiveness of working or partnering with, the organization amongst potential candidates, clients and business partners".

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The Relationship Between Word of Mouth & Social Media

The Relationship Between Word of Mouth & Social Media | Business Transformation | Scoop.it

WOMM is word of mouth marketing, and it’s an art and a science, that really savvy practitioners use to drive conversations and earn recommendations.

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Karl Wabst's curator insight, May 2, 2013 6:17 PM

Some get social media or SocMed and WOM confused.

 

That's understandable given all the press that social media gets. The waters also get muddied by changes in communications like video chant.

 

Why is it important? What computer and social media marketers sometimes forget is that there is significantly more WOM (Word of Mouth) and WOMM (Word of Mouth Marketing) going on than participation in social media.

 

The ratio of offline or face to face conversations versus online conversations is 9:1. The real goal of SocMed is to drive topics in WOM and WOMM.

 

In human terms, the goal is to get people talking to each other.  Hopefully consumers pass along information and opinions gleaned from stuff they learned about your product.

 

The amplification of your SocMed campaigns, in theory, drives sales. This phenomenon explains why traditional metrics have not shown that SocMed drives sales. There’s a missing link; good, old-fashioned conversations.

 

What % of WOM - do you think is generated online? 50%, 60%? Either answer is not even close according to Jonah Berger, Author of the bestseller Contagious: Why Things Catch On.

 

There’s more on this topic here: Please Don't Tell Anyone Else - Viral's Secret Formula http://sco.lt/8ZKfHl and here "Contagious: Why Things Catch On" | What Makes Something Go Viral? http://sco.lt/5N6MV7

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After Sandy, Questions Linger Over Cellphone Reliability : NPR

After Sandy, Questions Linger Over Cellphone Reliability  : NPR | Business Transformation | Scoop.it
Roughly one in four cellphone towers in the path of Hurricane Sandy went out of service. It was a frustrating and potentially dangerous experience for customers without a landline to fall back on.
Karl Wabst's insight:

Americans make the bold assumption that their cell phones will work even after a natural disaster or other event. As this article points out, that isn't true. With changes in technology, consumer buying and usage habits, and regulatory squabbling people and companies should plan for outages rather than assume coverage will exist. Lives and money can be lost through bad planning.

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User Adoption Reality Check: Part 1 - Clarity of Vision - Dachis Group

User Adoption Reality Check: Part 1 - Clarity of Vision - Dachis Group | Business Transformation | Scoop.it

The journey towards social business maturity in the workplace is long and complex, but too often it begins with the ‘build it and they will come’ mentality. 

Karl Wabst's insight:

Social business transformation failure can be assured by embracing the build it, and they will come strategy. Many organizations started out by trying to outlaw the use of social media at work. Over time, that wish faded as workers simply used their own devices.

 

Social still hasn't gone away. Begrudgingly, some employers are dipping a toe in the social waters by buying some software and waiting for the Facebook effect to transform their business. It doesn't work out or worse, something bad happens. Who is to blame?

 

Simply building a bunch of houses in proximity to one another does not make a community. Residents simply share space, not meaningful dialog.

 

People have to feel a connection to each other that goes deeper than proximity. Give them a purpose and they will stand a better chance of accomplishing a goal.

 

Social business is similar.

 

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Are Women Our Most Undervalued Resource?

Are Women Our Most Undervalued Resource? | Business Transformation | Scoop.it

A report from Booz & Company shows that employing women in equal numbers to men could raise the United States’ GDP by 5%, Japan’s by 9%, the United Arab Emirates’ by 12%, and Egypt’s by a jaw-dropping 34%. 

Karl Wabst's insight:

It looks like the US is doing well in one category. On the other hand, imagine the earning power that would be unleashed if women were employed at the same rate (# employed & same wages) as men.

 

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Avoid the social media binary

Avoid the social media binary | Business Transformation | Scoop.it

1) Allow unrestricted access to social networks, and potentially expose the company to myriad security, regulatory, reputational, and other risks, or 2) set and enforce policy that completely forbids the use of social media while at work, and forgo potentially lucrative business opportunities for the firm.


Via Dionne Lew
Karl Wabst's insight:

The rise in official and unofficial / overlooked BYOD in the workplace is making social media control questions moot.

 

Consider this article

Half of Companies Will Require BYOD By 2017, Gartner Says

http://www.cio.com/article/732649/Half_of_Companies_Will_Require_BYOD_By_2017_Gartner_Says

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IBM Social Business: It's more than networking, it's working.

By 2014, nearly four out of five businesses plan to invest in social business technology. Our world is social. On a smarter planet, so are businesses. Let's ...
Karl Wabst's insight:

Pro Social Business videos from IBM. If you're interested in transforming your company into a social business, IBM has been in this field for several years.

 

Social Business Podcasts available here:

http://www-01.ibm.com/software/lotus/socialbusiness/podcasts/index.html#deepen

 

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Expansion of Remote Work Options May Be Fueling Explosion of I-9 Audits

Expansion of Remote Work Options May Be Fueling Explosion of I-9 Audits | Business Transformation | Scoop.it

In short, they’ve grown from three (3) in 2004, to 500 in 2008, to a whopping 3,004 in 2012. That’s a more than 100,000 percent increase in less than a decade.

Karl Wabst's insight:

As remote work becomes more common, employers should stay up to data on verification procedures. For example, don't miss the new I-9 form implementation starting this month. http://www.uscis.gov/files/form/i-9.pdf

 

2012:

ICE audited over 3,000 organizations, more than 2X the number audited in 2009 and 12X the number audited in 2007.

 

Fines collected by ICE as a result of the 2012 audits exceeded $12 million.

 

ICE arrested 238 corporate officers in connection with illegal hiring practices.

 

In January 2013 President Obama said “too many employers game the system by hiring undocumented workers” and his immigration proposal calls for more enforcement and increased penalties for employers.

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Making Employee Recruitment Mobile? Better Watch The Clock

Making Employee Recruitment Mobile? Better Watch The Clock | Business Transformation | Scoop.it

The uncertainty in the job search process can leave room for candidates to become frustrated with your company, leaving a negative impression that can last for years to come.

Karl Wabst's insight:

Recruiters that work for a company ought to change some habits to ensure a better recruiting experience for candidates. Companies that use outsourced recruiters should keep an eye on what sort of experience they provide.

 

Bad recruiting can create detractors of your brand.

 

Motivated users post more reviews and write more blog posts. Whether these people say good things or bad things about their experiences with your company is at least in part up to you.

 

Go and ask the CMO which impression they would rather leave. I'll wait....

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FTC 2013 Disclosures, What Marketers Need to Know

FTC 2013 Disclosures, What Marketers Need to Know | Business Transformation | Scoop.it
Recent FTC Rules and Regulations: learn more about what you need to disclose and how to make disclosures on social media that comply with U.S. consumer laws.
Karl Wabst's insight:

This is an update for advertisers and marketers.

http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf

 

Additional stuff you may need to know

 

The assumption is that the reader is already knowledgable about the FTC ACT, especially Section 5 on Unfair or Deceptive Trade Practices http://www.federalreserve.gov/boarddocs/supmanual/cch/ftca.pdf

 

FTC Advertising Guidance

http://www.ftc.gov/bcp/guides/guides.shtm

 

FTC Publishes Final Guides Governing Endorsements, Testimonials- Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

http://www.ftc.gov/opa/2009/10/endortest.shtm

 

Guides Concerning the Use of Endorsements and Testimonials in Advertising

http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

 

Bureau of Consumer Protection

http://business.ftc.gov/documents/bus41-dot-com-disclosures-information-about-online-advertising

 

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules

http://sco.lt/9K8rmj

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