The little things matter when we are talking about that priceless, intangible, oh-so-fragile thing called trust. So it is both with love and business.
Corporate & Business Strategy Planning / Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst
People make strategy much harder than it needs to be. For some, the problem is that they focus too much on the tools: environmental scans, SWOT analyses, customer analyses, competitor analyses, financial modeling, and so on. Other people get into trouble because they think it’s all about the broad, conceptual, future-oriented, big picture stuff — […]
First, understand the questions and then read Playing to Win
Digital ad sales surpassed linear TV in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV.
If you want to generate demand and sell products, services and experiences, first you must identify which segments you want to target. Then go where your audience is.
A lot more of us spend less time exposed to ads on TV than on our smart devices. Even there, we are actively blocking advertising.
The next step is product placement inside of new and old content. This is not over by a long shot.
SpaceX aims to re-fly one of its used Falcon 9 rocket first stages for the first time Thursday (March 30), on a mission to loft the SES-10 communications satellite.
The race to a low-cost strategy for space flight will bring change on a scale not seen for over a century. Should space be one infinite free market economy? Or, is its use ripe for regulation? Space Jam coming soon to an orbit above you!
Reusable rockets could disrupt the space industry, and not always in a good way
Every Seat Is a Window Seat on Blue Origin’s Space Capsule
SpaceX’s biggest rival is developing “space trucks” to ferry cargo in an orbital economy
Space tourism companies are going to write their own safety rules because the US government can’t
SpaceX to Launch Used Rocket for 1st Time Tonight: Watch Live
Product placement on steroids. Or, in this case powdered sugar and carbohydrate puffs.
This is the new normal. It was inevitable when we started ignoring, skipping or blocking advertising.
Look for new product placements being pushed out into old shows. Odd, I don’t remember Chandler driving a Tesla last time I watched Friends. Wait a minute!
Can you hear me now?!
Stop saying digital. In the old days when he did print and billboard ads, he wasn't called a "paper marketer" as he is called a "digital marketer" today. The word digital moves the focus to clicks and likes, rather than customers.
Stop over-using the word digital! Almost everything we touch today is digital.
Labeling this or that as digital ceased to add value to our conversations a decade ago.
Do you still have telephonic conversations or do you simply talk to someone?
Emphasizing the digital piece redirects the focus of the conversations.
We talk a lot of about bits, bytes, clicks and programming techniques. Instead, let’s talk about what pays the bills. That would be the engaged customer.
The customer assumes you know how to use a computer. They do too. If digital does not add to the conversation, let’s all move on and get back to the business of serving the customer.
Leveraging real behaviors, emotions and opportunistic moments trumps demographics online, writes Liam Brennan, global digital director at MediaCom.
You are missing opportunities to grow your customer base. A 50-year-old farmer in Des Moines and an 18-year-old computer science major in New York City may be part of a hidden target audience for your product or service. Old tools are not enough in a global market.
Now that you can easily skip through traditional television commercials, advertisers are finding creative new ways to get their brands on your radar.
You won’t believe your eyes! Advertising tricks so cool that they probably aren't legal.
Instead of eliminating human workers, AI may create new jobs requiring updated skills and training.
Technology gives and technology takes. Companies. processes and people must be nimble to survive. The threats and opportunities have changed but this basic fact remains true. Living life how we always have had never been a recipe for success.
As the pace of change continues to accelerate some people will see new, good-paying opportunities. Others will always talk about the good old days and actively resist. AI is just the new kid in town.
Railroad workers bemoaned the advent of the steam hammer that automated the driving of spikes into railroad beds. A lot of human jobs were lost!
The automation also sped people, goods and services across the country. The railroad workers did not see the trade-off.
Today most fly rather than ride the train. One day we could teleport, replacing airplanes.
Change happens. Instead of complaining, learn a new skill and get a job that will take you and your family into the future.
The alternative is to be poorer, toiling away at that manual labor job back in Mayberry. It’s your choice John Henry.
Here is a tune for those choosing to stay back on the farm. Those Were The Days!
After heavy criticism in the UK and Europe, Google announced today that it has begun implementing some striking changes to its advertising systems.
When Google formed its parent company Alphabet, they dropped the old motto, “Don’t be evil,” and exchanged it with, “Do the right thing.” They must have realized that it is more profitable to beg forgiveness than to do the right thing. Now Google will bound into action. Better late than never.
Advertiser angst - a string of top brands indicated they would halt spending on YouTube ads in the U.K. until the video site could assure their spots wouldn't run near offensive content.
The switch to digital advertising means that often what looks like fact-based journalism is not. It's advertising or perhaps something worse.
The Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. This was by design. As users adopt ad blockers and privacy apps, advertisers tried a different tactic to get eyes on their content.
Even less scrupulous agents recognized an opportunity. Fake news looks more legitimate next to ads from well-known brands.
Not surprisingly, brands don't want to invest millions in advertisements that wind up in very questionable neighborhoods.
Users get confused because many cannot tell, or do not care about, the difference between news and sponsored content.
So far, Brand Safety appears to have more traction outside of the US. The name may change but expect the issue to make the jump into the US as corporate wallets feel the pinch.
Google acknowledges the issue and apologizes. Digital advertising, almost ready for business.
What is your strategy for this brave new world?
Google Admits Brand Safety Is a Global Problem
Air Force has awarded SpaceX $96.5 million contract to launch GPS III satellite from Cape Canaveral in February 2019.
They say that a little competition is a good thing.
Ironically, space flight has long been a protected harbor. ULA, and its FTC-enabled monopoly may have a hard time adapting to life in a red ocean of competition.
They also say that in space, no one can hear you scream. But this is Earth. I bet Elon Musk can hear ULA screaming in Southern California all the way from Colorado.
ULA executive admits company cannot compete with SpaceX on launch costs
The senior engineer has resigned from United Launch Alliance, effective immediately.
Russia and ULA Scramble To Compete With SpaceX For Business
United Launch Alliance to lay off up to 875 by end of 2017: CEO
SpaceX sues US government for secretly awarding multi-billion-dollar military launch contract to Boeing and Lockheed
Jeff Bezos to launch into space race: Can he compete with SpaceX?
Another day, another CEO change: United Launch Alliance names new chief
As streaming products like CBS All Access and WWE Network grow, so will the need for an aggregator to bundle them into one interface.
Bundles are not the problem. The content is the problem. Resistance will continue if providers try to force feed viewers a bunch of junk they do not find relevant, to get a few channels that interest them.
Understand your consumer. Make them the boss. Understand what is valuable to them and give it to them. Otherwise, they are always going to be looking to leave you for a better deal. Better, is defined by the customer, not the provider.
When history kills an industry it’s a mercy killing. It’s an industry gone bad, or so far past its use-by date that it’s beginning to spread rot to once-healthy sectors.
Old industries around the world are being kept alive without hope of recovery.
Special interests and even more special politicians pander to constituents’ fear of change. They may not want to kill change. They just want to hold onto the good old days awhile longer. It is only human, but it is not healthy.
Where we go next is a choice. Will it be to infinity and beyond!! Or, back to the good old days!
After a Chinese factory replaced 90% of its human workforce with automated machines, it experienced a 250% increase in productivity and an 80% drop in defects.
There is a big #jobs boom coming in #manufacturing. If you are a robot.
China Wants to Replace Millions of Workers with Robots http://sco.lt/8Ghrgv
The surprising truth about American manufacturing http://sco.lt/5UqGjR
The Paradox of Productivity | http://sco.lt/5ZtiYT
China’s robot revolution - FT.com http://sco.lt/6cMt4T
Corporate Strategy: How the CFO Can Capitalize on the Internet of Things | http://sco.lt/8sqiED
The Robots Are Coming … to Take Your Job http://sco.lt/7YfLyD
Low-Wage Manufacturing Jobs Cost Taxpayers $10.2 Billion in Public Assistance http://sco.lt/4nA0yP
The factory of the future is already here http://sco.lt/8JLg2r
A lot of people who make over $350,000 are about to get replaced by software http://sco.lt/6TPcrh
The Fourth Industrial Revolution http://sco.lt/6v8WK9
7 Things to Know about the Internet of Things and Industry 4.0 : Modern Machine Shop http://sco.lt/4qlBpZ
Manufacturing’s next act | McKinsey & Company
Manufacturing Transformations in 2014 | Innovation content from IndustryWeek http://sco.lt/5YlYbR
VIDEO: How Industry 4.0 Will Change Manufacturing Forever > ENGINEERING.com http://sco.lt/9DMVUX
China's Robot Goddess is the best 'humanoid' you're ever likely to see http://sco.lt/7Uw06z
Memo to Recruiters: Don’t Want To Be Replaced By A Robot? Stop Recruiting Like One http://sco.lt/6YLscT
IBM Watson Brings AI Wonders to Cybersecurity http://sco.lt/8eoIF7
How Digital Is Your Industry? http://sco.lt/4khYkj
Four fundamentals of workplace automation
Hacking the farm: How farmers use 'digital agriculture' to grow more crops http://sco.lt/7D8IKH
Rise of the Robot Tractors http://sco.lt/5Xxaan
As Skill Requirements Increase, More Manufacturing Jobs Go Unfilled http://sco.lt/5S7S6L
A 19-year-old made a free robot lawyer that has appealed $3 million in parking tickets http://sco.lt/7FUX9V
IBM’s Automated Radiologist Can Read Images and Medical Records http://sco.lt/5k7Aqf
The Most Digital Companies Are Leaving All the Rest Behind http://sco.lt/5EDoDh
GE Global Innovation Barometer 2016 - GE Reports http://sco.lt/6O4EfR
IBM announced it has managed to successfully store data on a single atom for the first time. The research, carried out at the computing giant's Almaden lab in Silicon Valley, was published in the scientific journal Nature March 8, and could have massive implications for the way we'll store digital information
IBM has been long on aspirations but short on profit for years. That does not mean you should count them out. IBM has had a hand in more break throughs than you may realize.
For example, read “Searching for Eureka: IBM’s path back to greatness, and how it could change the world.”
In a bottom-line world, pure science tends to be underappreciated. The technology industry still glorifies the myth of the Hero CEO.
IBM could reemerge on the World innovation stage. Or, remain a legend like PARC, waiting for its time to come again https://en.wikipedia.org/wiki/PARC_(company).
The hammer has finally fallen at Yahoo over the two massive security breaches disclosed last year.
The marketplace finally spoke to a CEO about security in a language they understand. Can you hear me now, you bunch of Yahoos? What matters now is what happens next.
Customer engagement is one of those buzzwords that's often talked about, difficult to define and even harder to measure.
The more you can engage a customer, the longer you tend to keep that customer. Loyal customers tend to be cheaper to serve & more profitable. New customers are nice but loyal customers pay the bills.
Space Exploration Technologies Corp. announced plans this afternoon to send two tourists around the Moon by the end of 2018.
SpaceX seems to understand the importance of differentiating itself by capturing public attention and helping people to dream again.
In the words of Frank Sinatra, "Fly me to the moon. Let me play among the stars..."
There is more to it though. SpaceX's competition may want to reconsider their strategy of competing on price. Read more here:
SpaceX to Send Privately Crewed Dragon Spacecraft Beyond the Moon Next Year http://sco.lt/6Qnn3x
We are excited to announce that SpaceX has been approached to fly two private citizens on a trip around the moon late next year.
SpaceX has found another way to reduce costs for US government space missions. Boeing, Lockheed and ULA may be hearing the footsteps behind them growing louder. The footsteps are from behind, right?!?
Oxford University researchers have estimated that 47% of U.S. jobs could be automated within the next two decades. But which ones will robots take first?
In addition to the 5 jobs listed here, expect to see more robots show up in places we expect them and some places that will surprise us.
Since many robots are being made in Japan, China, South Korea and Germany you may not see the competition coming until it shows up to work. Unfortunately, this may also effect creation of many symbiotic industry-supporting jobs.
If things go as planned, there will be an increased need for help in the farming market as cheap immigrant labor is barred from entry. Robots will be a logical way for farms to be competitive.
Other service industry jobs may be effected as robots are showing up in the food industry.
Click on the links below for more stories and links on robotics and employment.
Is the Next Jobs Crisis Just Ahead?
Recently, Front Porch, a conglomerate that provides retirement communities and senior living facilities in California, released the results of a six-month study involving Paro’s therapeutic effects on residents within their memory care facilities...However, not all researchers see Paro as overwhelmingly positive.
Social technology, a great step forward. Reaching the lonely lives of the withdrawn.
Or it may be just another name for job stealing, de-humanizing robot here to take human jobs.
Or is this more dangerous? No, not because it is made in Japan.
What do you think?
How a Robotic Baby Seal Is Revolutionizing Memory Care
A Special Robotic Pet Makes a Big Difference for People with Alzheimer's Disease
Are We Plugged-In, Connected, But Alone? (NPR TED Radio Hour)
For many companies, information governance is like herding cats when the herder doesn’t know where the animals are located, can’t tell cats from dogs, and isn’t sure of the final destination.
If you are going to talk about devastating financial consequences, you must tell the story in words that the audience hears. Paint a picture that draws attention but does not repel.
In most business brains, governance equals drowsy. Say compliance and the business brain is already asleep. Dreams of power and opportunity beckon. Another likely result is that the business brain becomes enraged. The idea of inefficient government agency interference makes capitalists see red.
When the specter you conjure is one of bureaucrats, fines, orange prison jumpsuits or public shaming, you have successfully lost your audience. Do not pass Go. Lose a turn. Pay the career penalty.
Create an image of the opportunity to extract business value. There are more missed opportunities than government fines.
Picture a scale. Two trays hang down from the arms. They weigh the contents placed upon them. In our case, they are two likely business outcomes.
On one side, place a bag of money holding the cash lost by the 70% of failed mergers or acquisitions. On the other, place a bag of cash representing the fines paid by companies successfully prosecuted for mishandling data.
Tell me which side weighs more heavily on business brains. Which outcome will motivate the corralling of those wayward kitties?
A due diligence investigation firm reveals social media's role in some of its most salacious cases.
Potential Investors and anyone on the Internet all feel empowered to choose sides & speak their minds. Sometimes they post stupid things that they live to regret.
People today are smarter. They can & will target you. They are watching; searching for leaders & scapegoats.
Engage the world! You must also anticipate consequences. Social media sites don't understand privacy. Your thoughts, opinions and data are the product.
On the Internet, they know you are a dog. They know where you live. You wear a size 5 red collar you got at Pet Co. Your favorite food is Alpo. When you believe no one is looking. You tinkle on the carpet.
In the 21st Century, someone is always watching. If you post it, they will find it at the most inconvenient time.
Watch this spot for McDonald's McCafe from the U.K. and you'll wonder why you ever went to an achingly trendy hipster coffee bar.
Some experiences are global. This targeted ad from the UK aims to save normal people from the pretentious coffee culture. While hipsters would be welcome at McDonald's, the experience may offend their refined pallets. Do you think this ad will convert café-goers? McDonald’s, for those who just want a cup of coffee!
Here are some keys to balancing value and values in today’s activist economy.
Activist customers, employees, brands, politicians & shareholders all feel empowered to choose sides and to speak their minds.
Technically astute, each uses smart, connected platforms to access global markets, choose products, and the prices they are willing to pay.
Each chooses with whom they engage - buy, sell and share data.
Each uses their clout to demand more value; comparison shop, or buy substitute products and services that meet the same basic need as industry leaders - just in a different way. Or they make their own!
People are listening. People are searching for leaders. They will settle for a scapegoat. We live in interesting times. Learn the tools. Use the tools. Say what you mean. Be ready for consequences.
Play to win in a marketplace where even neutrality takes a lot of hard work.