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In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage | Business Transformation | Scoop.it
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Karl Wabst's insight:

Too many organizations see the world from inside of their company. Their reason for being in business is satisfying their own vision. Their concern is their own products or services, not customer needs and wants.

 

These organizations put profit first. The customer runs second. To consumers, it's the other way around. Peter Drucker has said, "Marketing is the whole business seen from the customer's point of view."

 

Many companies have been shocked to discover, company first prioritization no longer works in today's marketplace.

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Business Transformation
Together, we can change the World. Corporate and Business Strategy in the Post Industrial, Digital Economy. Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst