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The Art of Crafting a 15-Word Strategy Statement

The Art of Crafting a 15-Word Strategy Statement | Business Transformation | Scoop.it

The first rule is “keep the strategy statement simple.” Rather than a long, often vague document, the company’s strategy should summarize the chosen target customers and the value proposition in one page.

Karl Wabst's insight:

Check out Playing to Win: How Strategy Really Works (Harvard Business Review Press, 2013) for more.


Kindle: http://www.amazon.com/Playing-Win-Strategy-Really-Works-ebook/dp/B00AJVJ1HI/ref=sr_1_1_title_1_kin?s=books&ie=UTF8&qid=1392316046&sr=1-1&keywords=playing+to+win


Audible: http://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/B00GRMUSOS/ref=tmm_aud_title_0?ie=UTF8&qid=1392316046&sr=1-1


Executive Version - paper:  http://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X/ref=sr_1_1?s=books&ie=UTF8&qid=1392316046&sr=1-1&keywords=playing+to+win


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Business Transformation
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst