Business Transformation
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Should You Punish or Reward Current Customers? | MIT Sloan Management Review

Should You Punish or Reward Current Customers?  | MIT Sloan Management Review | Business Transformation | Scoop.it
Is it better to reward existing customers for loyalty — or spend your marketing dollars on attracting new ones? Here is a framework to help you decide.
Karl Wabst's insight:

Sometimes it isn't wise to save the whales.

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Business Transformation
Corporate & Business Strategy Planning / Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst