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Is Your Business Forgetting to be Social on Social Media?

Is Your Business Forgetting to be Social on Social Media? | Business Transformation | Scoop.it
There isn’t anything social about publishing content and hoping for virality metrics to shoot through the roof. Even replying to comments left on blog content, Facebook updates, tweets and Google+ posts isn’t truly being social.
Karl Wabst's insight:

The problems that keep brands from being social start inside the C-Suite. Company culture, policies and procedures that foster information silos can result in bad social business.

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Business Transformation
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst