Business Transformation
17.3K views | +6 today
 
Scooped by Karl Wabst
onto Business Transformation
Scoop.it!

Is Your Business Forgetting to be Social on Social Media?

Is Your Business Forgetting to be Social on Social Media? | Business Transformation | Scoop.it
There isn’t anything social about publishing content and hoping for virality metrics to shoot through the roof. Even replying to comments left on blog content, Facebook updates, tweets and Google+ posts isn’t truly being social.
Karl Wabst's insight:

The problems that keep brands from being social start inside the C-Suite. Company culture, policies and procedures that foster information silos can result in bad social business.

more...
No comment yet.
Business Transformation
Corporate & Business Strategy Planning / Execution. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst