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California Poised to Get Do Not Track Disclosure Law

California Poised to Get Do Not Track Disclosure Law | Business Transformation | Scoop.it
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes to consumer privacy legislation.
Karl Wabst's insight:

This is mostly a requirement to update policy on a website to inform users if the site honors the "Do Not Track" setting in your web browser. The potential for trouble comes from not doing what your policy says you do.

 

That might trigger an interest by the FTC based on Section 5 of the FTC Act that prohibits entities from engaging in unfair or deceptive acts or practices in interstate commerce. The law does not speak directly to data protection, but the FTC uses Section 5 in privacy cases to allege that companies improperly put consumer information at risk.

 

See below for more

Cornell University Law School

http://www.law.cornell.edu/uscode/text/15/45

 

Here's a link to a marked up copy of the CA bill for your enjoyment

http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201320140AB370

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Business Transformation
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst