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Could Google Glass Track Your Emotional Response to Ads?

Could Google Glass Track Your Emotional Response to Ads? | Business Transformation | Scoop.it

A patent shows the search giant could use biometric tracking to charge advertisers based on how users feel when looking at a billboard while wearing a gaze-tracking headset - a.k.a. Glass

Karl Wabst's insight:

Kind of cool and creepy, at the same time. It’s OK though. The patent states, "personal identifying data may be removed from the data and provided to the advertisers as anonymous analytics" in an opt-out system.

 

There’s no public record of where the patent might be used. It’s just a patent. It’s not like the NSA is going to get any data generated by this, right?

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Business Transformation
Together, we can change the World. Corporate and Business Strategy in the Post Industrial, Digital Economy. Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst