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A patent shows the search giant could use biometric tracking to charge advertisers based on how users feel when looking at a billboard while wearing a gaze-tracking headset - a.k.a. Glass
Kind of cool and creepy, at the same time. It’s OK though. The patent states, "personal identifying data may be removed from the data and provided to the advertisers as anonymous analytics" in an opt-out system.
There’s no public record of where the patent might be used. It’s just a patent. It’s not like the NSA is going to get any data generated by this, right?
Are you sure you want to delete this scoop?
Decades of scientific research show that people’s accuracy in deciding if another can be trusted tends to be only slightly better than chance. But this isn’t because trustworthiness is completely unpredictable. It’s because the guidelines most of us use to make such predictions are flawed.
There are predictors but no absolute truths about who you should trust. The more you know about the other person, company and certain gestures the better off you are. Not paying attention can sometimes reveal more.
4 subtle signs that digital disruption is coming your way. What's interesting is that they're not even digital -- there's nothing here about your competitor launching a mobile app, partnering with Facebook, or accepting BitCoins.
Play to win. If your strategy is to keep up with your competitors, it's likely you don't know who your competitors are.
"The Democrats did not obviously wave a magic wand and build their digital overnight. It took years to get to where they are now," he added.
There's a lesson here for others waiting to find their digital chops. Simply throwing money at the problem doesn't make you social.
Data driven marketing isn't something you become proficient at overnight. Hire all the quants you can find. The change isn’t just about analytics.
Customers have gotten more sophisticated. Connecting with people is how proficiency is measured. Does your target market answer the call to action?
These folks are still in black and white. Come on! Live in color!
For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K. campaign to make the horror in Syria feel real—the 90-second video below, which does so to devastating effect.
The 1st step toward change is to create a sense of urgency.
A tool social scientists use to identify sex workers and drug users can help senior executives find the people most likely to catalyze—or sabotage—organizational-change efforts.
Executives are rarely aware of who the influencers are. Finding them matters. Seek them out if you want to change how we do things around here.
You can use a technique like Organizational Network Analysis [ONA]. An alternative may be to ask for referrals.
Go talk with people. You might even get to learn some new things about the company and how it really works.
Your best, most creative breakthroughs don't happen at your desk.
Mobility changed the way we work. Technology came along for the ride. It's unlikely you will get inspired about creating the next big thing while sitting behind a desk wishing you were somewhere else.
"The big companies (Google, Netflix, Apple) recognize those that use a lot of bandwidth should contribute to that," says Verizon CEO Lowell McAdam.
Some things many of us don't openly acknowledge in these arguments. US government-funded research made the Internet possible. The US government subsidized ISP development of infrastructure. In other words, taxpayers are shareholders in the US Internet.
The ISPs didn't deliver on their promises, then complained the government had no right to regulate the Internet. They won a fight in court but not the war over regulation.
At the same time, major ISPs try to make competition tougher for small to mid-sized companies. The consumer suffers again.
The fight over network access continues here while network speeds in other countries eclipse those in the US. If the customer is the focus today, isn't the US going about this the wrong way?
Coincidentally, Verizon has a competing streaming service with Redbox
See Related Post
Who wants competition? Big cable tries outlawing municipal broadband in Kansas
The battle to bring the Internet to remote parts of the world will be fought in the sky. Facebook plans to buy Titan Aerospace, a New Mexico-based maker of solar-powered drones, putting it in competition with Google, which has plans to use high-altitude balloons to deliver the Internet.
Technology companies with their own air forces. If you sell surveillance platforms as a way to provide broadband services, we all feel better.
Why didn’t the NSA use this tactic? Nothing to worry about here. Go about your business.
In this video interview, Clay Shirky, author, New York University professor, and leading thinker on the impact of social media, explains the disruptive impact of technology on how people live and work—and on the economics of what we make and consume.
Digital is changing the world not because the technology is advanced. It's what people do with it (collaborate).
If someone steals your credit card, they’d probably have little trouble racking up a hefty bar tab or buying a new TV with the plastic. But MasterCard is experimenting with a new technology to change that by using your smartphone’s geolocation to verify that you are in the same location as your credit card at the time of sale.
Not fool proof. If this takes off, expect attacks on smartphones to increase. This will generate additional commercial opportunities. It will cause behavioral changes in both phone users and criminals. Mobile network coverage will have to get a lot better as well. No phone service, no purchase authorization. Phones can be cloned just like credit cards. The iPhone fingerprint reader proved easy to hack.There is also potential for exposure of sensitive user data since your phone company will also have data about each place you use a credit card. Pin and chip solutions seem more viable.
Thanks to my reading, I have never been caught flat-footed by any situation, never at a loss for how any problem has been addressed (successfully or unsuccessfully) before. It doesn’t give me all the answers, but it lights what is often a dark path ahead.
Why read? Learn from those that came before or learn from experience. When Generals learn from experience people who might not otherwise die.
OK, you're not leading people into battle. Sometimes it's the company that dies, profits that fall, investors and consumers who lose faith and leave.
Don’t keep up, don’t learn, and don’t lead. The person who takes your job probably wants it more.
Even if you're not directly involved in the communications or technology industries, there's no doubt that technology has played a huge role in changes in your industry. These changes mean you, as an entrepreneur, have to change!
Sometimes we forget that everyone is motivated by differentthings. A leader’s job is to capture the interest, motivate hearts and minds. The goal isn't to create more followers. Today it's so much more valuable to create leaders. Why? There are too many followers to go around already. We need help!
The problem with being too busy to read is that you learn by experience (or by your men’s experience), i.e. the hard way. By reading, you learn through others’ experiences, generally a better way to do business, especially in our line of work where the consequences of incompetence are so final for young men.
Reading lets you benefit from others who came before. It helps you avoid their mistakes and adapt to dynamic situations that scare the hell out of you. What have you read lately?
Security holes exploited by suspected Iranian hackers existed because of “a poorly written contract with computer-services provider Hewlett-Packard.” Under the terms of the contract, H-P wasn’t required to secure the Navy Department databases. But the Navy, under the mistaken assumption that the computer company was the sentry at the gates, didn’t assign personnel to oversee security for the databases.
Security isn't just about hardware and software. Often, people are the biggest threat.
Secret recording of security operations meeting.
5 Topics On the FTC Agenda in 2014: 1. De-identification, 2. Data Brokers, 3. Data Security, 4. Mobile Location Tracking, 5. Data Sharing Across Borders.
Government's failure to address the digital transformation isn't a surprise. Check out the Supreme Court. The average age is 150 and most don't even use email.
Perhaps the government should be forced to eat their own dog food.
When asked whether the justices email each other, Kagan said things are the same as when she clerked for the late Justice Thurgood Marshall three decades ago. She says justices write memos, which are then printed out on ivory paper that looks like it came from the 19th century. The memos are walked around the building by someone called a "chambers aide."
Japanese ads, as a rule, are hard to predict. But while most of them just seem odd for the sake of being odd, this commercial has a twist anyone can enjoy. The ad is for a credit card. According to YouTube commenters, the narrator says something along the lines of, "Depends on how you use your head; depends on how you use your card."
Girls just want to shop, right? Watch the video! http://www.youtube.com/watch?v=xO6CesdSwQ0
Then, watch her Movie clip https://www.youtube.com/watch?v=ZlkR2KEfHFU
Microsoft is trying to convince politicians to take out targeted ads on Xbox Live, Skype, MSN and other company platforms as midterm elections begin heating up around the country. To plug the idea, Microsoft officials handed out promotional materials Thursday at CPAC, the annual conference for conservatives.
Microsoft transformed! Coming soon to a video console near you! Rated E for Everyone by the ESRB!
Is your manager’s fear of conflict hurting your career?
There may be a risk that you won't get the support needed if your boss is too nice. There is also opportunity if you recognize it and know how to play it.
A new study finds that great coaches don't focus on finding and fixing their team's weaknesses. They do this instead.
Learn to motivate your people to proactively pursue big goals. Dreaming big accomplishes more than simply reacting to loss or fear. I'd rather have a team aspiring toward a goal rather than fearing punishment for failure.
Find strengths and use them for more effective development.
Whether you're a new IT executive who just got promoted up the ranks or a new hire entering the organization, earning the trust of your co-workers and direct reports should an important part of your strategy.
A strategy is more than a plan. It's a set of integrated choices. Define and Articulate Your Winning Purpose, Aspirations, Target Customers - document in Mission, Vision Statements; Choose Where to Compete; Decide How to Beat Competition; Develop Core Capabilities; Create a Management System.
The tactics in the article will go a lot further with a real strategy. Not just a goal. You need to communicate where, why and how.
Turning an organization into a social business — one that knows how to use new forms of collaboration and communication via social media — is a challenge for any operation, but it’s especially challenging for multinational, highly regulated companies.
Social technologies do not create value by themselves. Anyone can install software. The power comes from people.
Social technologies may bring your people together. If that happens, employees may create better value for customers.
Adoption and collaboration is a culture change that enables new productivity. Without the right culture all the social technology in the world won’t save you.
Culture must change to incite people to bridge silos. There must be a change in mindset and attitudes. That effects how people do their jobs.
The ability to work together using knowledge pulled from the entire ecosystem is a core capability.
You need management systems that enable communicating a better solution. Only then will they successfully focus on a business problem.
They still have to be able to collaborate in the real world. Employees need people skills to communicate, convince and bring customers on board.
Bring better, customer-focused solutions to market. Keep existing customers, who bring referrals. Word of mouth and social marketing lures new customers. You need all 3.
PwC US today announced that it has acquired the assets of Minnesota Privacy Consultants (MPC), including the Company's privacy professionals and network. MPC helps multinational corporations, government agencies, universities and nonprofits find their sensitive data, classify it, control it and systematically retire it. Founded in 2006, MPC specializes in privacy compliance, including healthcare and cloud computing.
PWC recognized the value in privacy. How about you?
Maarten, the other Dutch participant who knew Willem well, jumped in with his perspective. “You are inflexible and can be socially ill-at-ease. That makes it difficult for you to communicate with your team,” he asserted. As Willem listened, I could see his ears turning red (with embarrassment or anger? I wasn’t sure) but that didn’t seem to bother Maarten, who calmly continued to assess Willem’s weaknesses in front of the entire group. Meanwhile, the other participants — all Americans, British and Asians — awkwardly stared at their feet.
Listen more. Listen first. Talk less. Be understood more.
Chop your own wood and it will warm you twice. - Henry Ford
A Knight in Shining Armor is a man who has never had his metal truly tested.